TY  - JOUR
A1  - Pousttchi, Key
A1  - Dehnert, Maik
T1  - Exploring the digitalization impact on consumer decision-making in retail banking
JF  - Electronic Markets
N2  - Retail banking has undergone a massive transformation in the last few years. A major aspect is changing consumer behavior. The aim of the paper is to better understand retail banking consumers regarding the impact of digitalization. Consequently, we acquired online consumer review data from Germany, the UK and US. We analyzed the data using coding techniques of grounded theory, supported by interdisciplinary literature to identify and categorize the relevant influence factors. The outcome of the paper is an integrated model of consumer decision-making in today’s retail banking along with four detailed partial models of the respective decision stages.
KW  - Digitalization
KW  - Retail banking
KW  - Consumer behavior
KW  - Decision
KW  - Choice
KW  - FinTech
Y1  - 2018
U6  - https://doi.org/10.1007/s12525-017-0283-0
SN  - 1019-6781
SN  - 1422-8890
VL  - 28
IS  - 3
SP  - 265
EP  - 286
PB  - Springer
CY  - Heidelberg
ER  -