62710
2022
2022
deu
29
40
12
bookpart
Nomos
Baden-Baden
1
--
--
--
Anti-Consumption und Nachhaltigkeit
Marke, Nachhaltigkeit und Verbraucherpolitik : Die Gewährleistungsmarke im Spannungsfeld zwischen Unternehmen, Konsumenten und Regulierung
978-3-7489-1271-2
10.5771/9783748912712-29
978-3-8487-7261-2
@incollectionBalderjahn.2022, author = Balderjahn, Ingo, title = Anti-Consumption und Nachhaltigkeit, pages = 29–40, publisher = Nomos Verlagsgesellschaft mbH & Co. KG, isbn = 9783748912712, editor = Boltz, Dirk-Mario and Bruhn, Manfred and Gröppel-Klein, Andrea and Hellmann, Kai-Uwe, booktitle = Marke, Nachhaltigkeit und Verbraucherpolitik, year = 2022, doi = 10.5771/9783748912712-29
md5:0ef8cb451f9507f7d41318d18c9ae977
2024-02-21T09:48:16+00:00
/tmp/php2aEBAH
bibtex
65d5c6e02726c0.94224644
CC-BY-NC-ND - Namensnennung, nicht kommerziell, keine Bearbeitungen 4.0 International
Ingo Balderjahn
Wirtschaft
Referiert
Fachgruppe Betriebswirtschaftslehre
Gold Open-Access
62722
2021
2021
deu
24
report
Christian-Albrechts-Universität zu Kiel
Kiel
1
2021-12-06
2021-12-06
--
Maßnahmen zur Eindämmung von Rebound-Effekten auf Konsument:innen- und Haushaltsebene
Rebound-Effekte, die infolge von Maßnahmen und Handlungen auftreten, die darauf abzielen, den Ressourcenverbrauch und die damit verbundenen Emissionen zu reduzieren, stehen dem Ziel nach Klimaneutralität entgegen. Bei der Entwicklung und dem Einsatz von Maßnahmen zum Ressourcen- und Klimaschutz sollte immer das Auftreten von Rebound-Effekten berücksichtigt und durch geeignete Konzepte zur Abschwächung dieser Effekte ergänzt werden. Die wissenschaftliche Forschung hat sich bisher überwiegend auf die Analyse von Rebound-Effekten und weniger auf die Eindämmung dieser Effekte fokussiert. Der vorgelegte Maßnahmenkatalog zur Eindämmung von Rebound-Effekten, der im Rahmen des vom Bundesministerium für Bildung und Forschung (BMBF) geförderten Verbundprojektes „iReliefs. Indirect Rebound Effects. Lifestyle‐segmentation and Interventions with Efficiency‐Feedback and Sufficiency” (FZK 01UT1706) entwickelt wurde, soll genau diese Wissenslücke schließen.
iReliefs - Indirect Rebound Effects
https://nbn-resolving.org/urn:nbn:de:gbv:8:3-2021-00847-5
@bookReimers.2021, author = Reimers, Hanna and Jacksohn, Anke and Appenfeller, Dennis and Lasarov, Wassili and Hüttel, Alexandra and Rehdanz, Katrin and Balderjahn, Ingo and Hoffmann, Stefan, year = 2021, title = Maßnahmen zur Eindämmung von Rebound-Effekten auf Konsument:innen- und Haushaltsebene, url = https://nbn-resolving.org/urn:nbn:de:gbv:8:3-2021-00847-5, address = Kiel, publisher = Universitätsbibliothek
md5:1eb96b893e4f42dda41a6dc184f900ca
2024-02-22T09:43:45+00:00
/tmp/phpDsPeYk
bibtex
65d717518481d9.62454633
false
true
CC-BY - Namensnennung 4.0 International
Hanna Reimers
Anke Jacksohn
Dennis Appenfeller
Wassili Lasarov
Alexandra Hüttel
Katrin Rehdanz
Ingo Balderjahn
Stefan Hoffmann
deu
uncontrolled
Rebound-Effekte
deu
uncontrolled
Maßnahmen
Wirtschaft
Referiert
Fachgruppe Betriebswirtschaftslehre
Gold Open-Access
62490
2023
2023
eng
1186
1218
33
4
57
article
Emerald
Bradford
1
2023-01-16
2023-01-16
--
How empowerment and materialism contribute to anti-consumers’ well-being
Purpose
Because steadily growing consumption is not beneficial for nature and climate and is not the same as increasing well-being, an anti-consumerism movement has formed worldwide. The renouncement of dispensable consumption will, however, only establish itself as a significant lifestyle if consumers do not perceive reduced consumption as a personal sacrifice. Since prior research has not yielded a consistent understanding of the relationship between anti-consumption and personal well-being, this paper aims to examine three factors about which theory implies that they may moderate this relationship: decision-control empowerment, market-control empowerment and the value of materialism.
Design/methodology/approach
The analysis is based on data from a large-scale, representative online survey (N = 1,398). Structural equation modelling with latent interaction effects is used to test how three moderators (decision-control empowerment, market-control empowerment and materialism) affect the relationship amongst four types of anti-consumption (e.g. voluntary simplicity) and three different well-being states (e.g. subjective well-being).
Findings
While both dimensions of empowerment almost always directly promote consumer well-being, significant moderation effects are present in only a few but meaningful cases. Although the materialism value tends to reduce consumers’ well-being, it improves the well-being effect of two anti-consumption styles.
Research limitations/implications
Using only one sample from a wealthy country is a limitation of the study. Researchers should replicate the findings in different nations and cultures.
Practical implications
Consumer affairs practitioners and commercial marketing for sustainably produced, high-quality and long-lasting goods can benefit greatly from these findings.
Social implications
This paper shows that sustainable marketing campaigns can more easily motivate consumers to voluntarily reduce their consumption for the benefit of society and the environment if a high level of market-control empowerment can be communicated to them.
Originality/value
This study provides differentiated new insights into the roles of consumer empowerment, i.e. both decision-control empowerment and market-control empowerment, and the value of materialism to frame specific relationships between different anti-consumption types and various well-being states.
European journal of marketing
0309-0566
10.1108/EJM-04-2020-0284
1758-7123
@articleBalderjahn.2023, author = Balderjahn, Ingo and Hoffmann, Stefan and Hüttel, Alexandra, year = 2023, title = How empowerment and materialism contribute to anti-consumers’ well-being, keywords = sustainable consumption, anti-consumption, consumer well-being, materialism, consumer empowerment, pages = 1186–1218, volume = 57, number = 4, issn = 0309-0566, journal = European Journal of Marketing, doi = 10.1108/EJM-04-2020-0284
md5:e62b12e67ea7e874844b30367b5e0b05
2024-02-05T06:13:21+00:00
/tmp/phpROZSrp
bibtex
65c07c818ed198.48070171
2002936-6
189982-X
false
true
Ingo Balderjahn
Stefan Hoffmann
Alexandra Hüttel
eng
uncontrolled
sustainable consumption
eng
uncontrolled
anti-consumption
eng
uncontrolled
consumer well-being
eng
uncontrolled
materialism
eng
uncontrolled
consumer empowerment
Wirtschaft
Referiert
Fachgruppe Betriebswirtschaftslehre
62717
2024
2024
deu
216
book
oekom verlag
München
1
2024-01-11
2024-01-11
--
Lust auf Verzicht
Der globale Klimawandel nimmt weiter bedrohlich zu. Hitzewellen, Flutkatastrophen und Waldbrände gehören fast schon zum Alltag. Trotzdem ist die Bereitschaft in der deutschen Bevölkerung gering, selbst einen Beitrag zum Klimaschutz zu leisten. Das überrascht, denn in Umfragen bekennt sich immer eine große Mehrheit zum Klimaschutz. Allerdings haben wohl viele einen Klimaschutz im Kopf, der persönlich nichts kosten und nichts verändern darf.
Ingo Balderjahn setzt sich mit diesem Widerspruch aus verhaltenswissenschaftlicher Sicht auseinander und legt offen, warum viele weiterhin ungebremst verschwenderisch und klimaschädlich konsumieren. Andererseits gibt es durchaus Menschen, die deutlich weniger konsumieren, als sie sich finanziell leisten könnten. Diese Minderheit in Deutschland verzichtet freiwillig auf eher unnötige und kurzlebige Güter - ohne irgendetwas dabei zu entbehren. Im Gegenteil: Genügsame Konsumgewohnheiten stärken die persönliche Selbstbestimmung, Unabhängigkeit und Zufriedenheit.
warum bewusster Konsum glücklich macht und dem Klima hilft
978-3-98726-319-4
10.14512/9783987263194
978-3-98726-081-0
@bookBalderjahn.2024, author = Balderjahn, Ingo, year = 2024, title = Lust auf Verzicht: Warum bewusster Konsum glücklich macht und dem Klima hilft, address = München, publisher = oekom Verlag, isbn = 9783987263194, doi = 10.14512/9783987263194, file = Balderjahn 2024 - Lust auf Verzicht:Attachments/Balderjahn 2024 - Lust auf Verzicht.pdf:application/pdf
md5:919befb551d17e47ce7912cba9fa9a6f
2024-02-22T05:50:41+00:00
/tmp/phpWucybd
bibtex
65d6e0b193e727.41496217
false
true
Ingo Balderjahn
deu
uncontrolled
Einkauf
deu
uncontrolled
Konsum
deu
uncontrolled
Konsum und Nachhaltigkeit
deu
uncontrolled
Konsumverhalten
deu
uncontrolled
nachhaltige Lebensstile
deu
uncontrolled
Psychologie
deu
uncontrolled
Ressourcenverbrauch
deu
uncontrolled
Suffizienz
deu
uncontrolled
Verantwortung
Wirtschaft
Nicht ermittelbar
Fachgruppe Betriebswirtschaftslehre
62716
2020
2020
eng
12
284
article
Elsevier Science
Amsterdam
1
2020-10-26
2020-10-26
--
Less is more!
Enhancing consumer satisfaction and well-being is an important objective of companies, retailers and public policy makers. In the current debate on climate change, a consistent theme is that consumers in developed countries must learn to consume less. The present study (based on representative data sets from the US, N = 1,017, and Germany, N = 1030) addresses these issues by using a scenario-based experiment to analyze how satisfied voluntary simplifiers (people who voluntarily abstain from consumption) are with their purchase decisions in the case of a muesli brand. The research question is whether people who follow a sustainable, simple lifestyle are more satisfied with their daily consumption choices than people who have a more consumerist lifestyle. If so, it would be easier for many people to change their lifestyles and consume less. In addition, this scenario experiment manipulates consumer empowerment and decision complexity since both factors are supposed to influence purchase satisfaction. The results are consistent across both countries and indicate that voluntary simplifiers experience a higher level of purchasing satisfaction than non-simplifiers, whereby empowerment and decision complexity play different roles.
Journal of cleaner production
the rationale behind the decision-making style of voluntary simplifiers
0959-6526
1879-1786
10.1016/j.jclepro.2020.124802
@articleBalderjahn.2021, author = Balderjahn, Ingo and Seegebarth, Barbara and Lee, Michael S.W., year = 2021, title = Less is more! The rationale behind the decision-making style of voluntary simplifiers, pages = 124802, volume = 284, issn = 2666-7843, 1879-1786, journal = Journal of cleaner production, doi = 10.1016/j.jclepro.2020.124802
md5:95f535de179ff8e5e60d8c79cba1357b
2024-02-22T05:18:46+00:00
/tmp/phpWqmE6F
bibtex
65d6d936825de2.07555956
Balderjahn, Ingo
2029338-0
1179393-4
false
true
Ingo Balderjahn
Barbara Seegebarth
Michael S. W. Lee
eng
uncontrolled
voluntarily simplicity
eng
uncontrolled
well-being
eng
uncontrolled
consumer empowerment
eng
uncontrolled
decision complexity
eng
uncontrolled
sustainable consumption
Wirtschaft
Hausbau, Bauhandwerk
Referiert
Fachgruppe Betriebswirtschaftslehre
62713
2021
2021
deu
185
203
19
2., überarbeitete und erweiterte
bookpart
Springer Gabler
Berlin ; Heidelberg
1
2021-05-22
2021-05-22
--
Choice-Based Conjointanalyse
Die auswahlbasierte oder auch Choice-Based Conjointanalyse (CBC) ist die derzeit wohl beliebteste Variante der Conjointanalyse. Gründe dafür bestehen einerseits in der leichten Verfügbarkeit benutzerfreundlicher Software (z.B. R, Sawtooth Software), andererseits weist das Verfahren aufgrund seiner Sonderstellung auch aus methodischer sowie praktischer Sicht Stärken auf. So werden bei einer CBC im Gegensatz zur bewertungsbasierten Conjointanalyse keine Präferenzurteile, sondern diskrete Entscheidungen der Auskunftspersonen erhoben und ausgewertet. Bei der CBC handelt es sich also genau genommen um eine Discrete Choice Analyse (DCA), die auf ein conjointanalytisches Erhebungsdesign angewandt wird. Beide Bezeichnungen werden nach wie vor verwendet, die Methodik wird in diesem Kapitel grundlegend und anhand eines Anwendungsbeispiels diskutiert.
Conjointanalyse
978-3-662-63363-2
10.1007/978-3-662-63364-9_8
978-3-662-63364-9
@incollectionBalderjahn.2021, author = Balderjahn, Ingo and Hedergott, Doreen and Appenfeller, Dennis and Peyer, Mathias, title = Choice-Based Conjointanalyse, pages = 185–203, publisher = Springer Berlin Heidelberg, isbn = 978-3-662-63363-2, editor = Baier, Daniel and Brusch, Michael, booktitle = Conjointanalyse, year = 2021, address = Berlin, Heidelberg, doi = 10.1007/978-3-662-63364-98
md5:ed7d176f7fcb09c641885c766b73f77d
2024-02-21T13:03:00+00:00
/tmp/php4F9yp2
bibtex
65d5f484135025.60415858
Balderjahn, Ingo
false
true
Ingo Balderjahn
Doreen Hedergott
Dennis Appenfeller
Mathias Peyer
Wirtschaft
Wirtschaftswissenschaften
Nicht ermittelbar
Fachgruppe Betriebswirtschaftslehre
62711
2021
2021
eng
16
3
article
Elsevier
Amsterdam
1
2021-08-03
2021-08-03
--
Indirect rebound effects on the consumer level
Indirect rebound effects on the consumer level occur when potential greenhouse gas emission savings from the usage of more efficient technologies or more sufficient consumption in one consumption area are partially or fully offset through the consumers’ adverse behavioral responses in other areas. As both economic (e.g., price effects) and psychological (e.g., moral licensing) mechanisms can stimulate these indirect rebound effects, they have been studied in different fields, including economics, industrial ecology, psychology, and consumer research. Consequently, the literature is highly fragmented and disordered. To integrate the body of knowledge for an interdisciplinary audience, we review and summarize the previous literature, covering the microeconomic quantification of indirect rebounds based on observed expenditure behavior and the psychological processes underlying indirect rebounds. The literature review reveals that economic quantifications and psychological processes of indirect rebound effects have not yet been jointly analyzed. We derive directions for future studies, calling for a holistic research agenda that integrates economic and psychological mechanisms.
Cleaner and responsible consumption
a state-of-the-art literature review
2666-7843
1879-1786
10.1016/j.clrc.2021.100032
@articleReimers.2021, author = Reimers, Hanna and Jacksohn, Anke and Appenfeller, Dennis and Lasarov, Wassili and Hüttel, Alexandra and Rehdanz, Katrin and Balderjahn, Ingo and Hoffmann, Stefan, year = 2021, title = Indirect rebound effects on the consumer level: A state-of-the-art literature review, pages = 100032, volume = 3, issn = 2666-7843, 1879-1786, journal = Journal of cleaner production, doi = 10.1016/j.clrc.2021.100032
md5:3929196484164f6e746e440ac88f5024
2024-02-21T10:10:27+00:00
/tmp/php4eIBAL
bibtex
65d5cc13d2a4d5.10561207
3059080-2
3072210-X
false
true
CC-BY-NC-ND - Namensnennung, nicht kommerziell, keine Bearbeitungen 4.0 International
Hanna Reimers
Anke Jacksohn
Dennis Appenfeller
Wassili Lasarov
Alexandra Hüttel
Katrin Rehdanz
Ingo Balderjahn
Stefan Hoffmann
eng
uncontrolled
indirect rebound effects
eng
uncontrolled
income effects
eng
uncontrolled
substitution effects
eng
uncontrolled
spillover effects
eng
uncontrolled
moral licensing
Wirtschaft
Referiert
Fachgruppe Betriebswirtschaftslehre
Gold Open-Access
DOAJ gelistet
62708
2023
2023
eng
17
3
15
article
MDPI
Basel
1
2023-01-26
2023-01-26
--
A social marketing approach to voluntary simplicity
Higher eco-efficiency will not be enough to slow global warming caused by climate change. To keep global warming to 2 degrees, people also need to reduce their consumption. At present, however, many who would be able to do so seem unwilling to comply. Given the threats of a runaway climate change, urgent measures are needed to promote less personal consumption. This study, therefore, examines whether social marketing consume-less appeals can be used to encourage consumers to voluntarily abstain from consumption. As part of an online experiment with nearly 2000 randomly sampled users of an online platform for sustainable consumption, we tested the effectiveness of five different “consume-less” appeals based on traditional advertising formats (including emotional, informational, and social claims). The study shows that consume-less appeals are capable of limiting personal desire to buy. However, significant differences in the effectiveness of the appeal formats used in this study were observed. In addition, we found evidence of rebound effects, which leads us to critically evaluate the overall potential of social marketing to promote more resource-conserving lifestyles. While commercial consumer-free appeals have previously been studied (e.g., Patagonia’s “Don’t Buy This Jacked”), this study on the effectiveness of non-commercial consume-free appeals is novel and provides new insights.
Sustainability
communicating to consume less
10.3390/su15032302
2071-1050
@articleBalderjahn.2023, author = Balderjahn, Ingo and Appenfeller, Dennis, year = 2023, title = A Social Marketing Approach to Voluntary Simplicity: Communicating to Consume Less, pages = 2302, volume = 15, number = 3, journal = Sustainability, doi = 10.3390/su15032302
md5:34fbdbf6775b5e1a795bb7ab3d3344c0
2024-02-21T05:43:11+00:00
/tmp/phpGSvvuB
bibtex
65d58d6fea4029.00865343
2518383-7
Balderjahn, Ingo
false
true
CC-BY - Namensnennung 4.0 International
Ingo Balderjahn
Dennis Appenfeller
eng
uncontrolled
social marketing
eng
uncontrolled
voluntary simplicity
eng
uncontrolled
spending patterns
eng
uncontrolled
donation behavior
eng
uncontrolled
sustainability
eng
uncontrolled
randomized trial
eng
uncontrolled
rebound-effect
Wirtschaft
Hausbau, Bauhandwerk
Referiert
Fachgruppe Betriebswirtschaftslehre
Gold Open-Access
DOAJ gelistet
62698
2019
2019
eng
456
488
33
2
54
article
Wiley
Malden, Mass.
1
2019-08-29
2019-08-29
--
A sustainable pathway to consumer wellbeing
This study investigates the effect of different anticonsumption constructs on consumer wellbeing. The study assumes that people will only lower their level of consumption if doing so does not also lower personal wellbeing. More precisely, this research investigates how specific subtypes of sustainable anticonsumption (e.g., voluntary simplicity, collaborative consumption, and debt-free living) relate to different states of consumer's wellbeing (e.g., financial, psychosocial, and subjective wellbeing). This work also examines whether consumer empowerment can improve personal wellbeing and strengthen the anticonsumption wellbeing relationship. The results show that voluntarily foregoing consumption does not reduce wellbeing and consumer empowerment plays a significant role in supporting sustainable pathways to consumer wellbeing. This study reasons that empowerment improves consumer sovereignty, but may be detrimental for consumers heavily concerned about debt-free living. The present investigation concludes by proposing implications for public and consumer policymakers wishing to promote appropriate sustainable (anticonsumption) pathways to consumer wellbeing.
The Journal of consumer affairs
the role of anticonsumption and consumer empowerment
10.1111/joca.12278
0022-0078
1745-6606
wos:2019
WOS:000488587300001
Balderjahn, I (reprint author), Univ Potsdam, Potsdam, Germany., balderjahn@t-online.de; msw.lee@auckland.ac.nz; b.seegebarth@tu-braunschweig.de; mpeyer@uni-potsdam.de
2024-02-20T06:10:30+00:00
sword
importub
filename=package.tar
4a81cd48b5d10c5b7feee188250c05ce
701093-X
2066552-0
false
true
Ingo Balderjahn
Michael S. W. Lee
Barbara Seegebarth
Mathias Peyer
Wirtschaft
Wirtschaftswissenschaften
Referiert
Import
Fachgruppe Betriebswirtschaftslehre
62700
2023
2023
eng
article
Sage
Thousand Oaks, Calif.
1
2023-10-09
2023-10-09
--
The Effectiveness of consume-less appeals in social marketing
Consume-less appeals in social marketing can help reduce the lavish consumption in wealthy countries, which poses a major threat to the climate. This study experimentally examines the effectiveness of three different types of consume-less appeals (informative, social normative, and emotional appeals) on participants’ actual spending levels during a real shopping trip compared to a control group (no appeal). In addition, the study tests whether these appeals evoke negative rebounds (in terms of post-purchase climate donation) or positive rebounds (in terms of accepting post-purchase material giveaways). A field experiment in a grocery store in Germany with 170 participants shows that social normative and the emotional appeals reduce actual shopping spending. Informative and social normative appeals increase donations, and emotional appeals reduce the items of taken giveaways. The findings further support certain indirect impacts of the consume-less appeals on rebounds in terms of spending levels.
Journal of macromarketing
0276-1467
10.1177/02761467231205448
1552-6534
@articleBalderjahn.2023, author = Balderjahn, Ingo and Hoffmann, Stefan, year = 2023, title = The Effectiveness of Consume-less Appeals in Social Marketing, issn = 0276-1467, journal = Journal of Macromarketing, doi = 10.1177/02761467231205448
md5:eae66d7635b9ffd3b7f7589a09c0d964
2024-02-20T07:47:06+00:00
/tmp/phpp07apF
bibtex
65d458facbd8e9.35648310
2068181-1
784653-8
false
true
Ingo Balderjahn
Stefan Hoffmann
eng
uncontrolled
consume-less appeals
eng
uncontrolled
emotional appeals
eng
uncontrolled
rebound effects
eng
uncontrolled
social marketing social norms
Wirtschaft
Referiert
Fachgruppe Betriebswirtschaftslehre