56465
2015
2015
eng
15
74
conferenceobject
Associations for Information Systems AIS
Atlanta
1
--
--
--
E-Mail tracking in online marketing
E-Mail tracking uses personalized links and pictures for gathering information on user behavior, for example, where, when, on what kind of device, and how often an e-mail has been read. This information can be very useful for marketing purposes. On the other hand, privacy and security requirements of customers could be violated by tracking. This paper examines how e-mail tracking works, how it can be detected automatically, and to what extent it is used in German e-commerce. We develop a detection model and software tool in order to collect and analyze more than 600 newsletter e-mails from companies of several different industries. The results show that the usage of e-mail tracking in Germany is prevalent but also varies depending on the industry.
Proceedings of the 12th International Conference on Wirtschaftsinformatik
Methods, Detection, and Usage
https://aisel.aisnet.org/wi2015/74
978-3-00-049184-9
online registration
publish
12th International Conference on Wirtschaftsinformatik
4. - 6. März 2015
Osnabrück
2829893-7
false
true
Benjamin Fabian
Benedict Bender
Lars Weimann
eng
uncontrolled
E-Mail Tracking
eng
uncontrolled
Online Marketing
eng
uncontrolled
Privacy
Wirtschaft
Fachgruppe Betriebswirtschaftslehre
39314
2015
2015
eng
98
99
2
50
conferenceobject
Routledge, Taylor & Francis Group
Abingdon
1
--
--
--
Independent colimitation for Co2 and inorganic phosphorus
European journal of phycology
0967-0262
1469-4433
wos:2015
WOS:000360244400163
spijker@uni-potsdam.de; deCastro.f@gmail.com; gaedke@uni-potsdam.de
Elly Spijkerman
Francisco de Castro
Ursula Gaedke
Institut für Biochemie und Biologie
Referiert
39313
2015
2015
eng
98
98
1
50
conferenceobject
Routledge, Taylor & Francis Group
Abingdon
1
--
--
--
Ecology matters: linking inorganic carbon acquisition to ecological preference in four species of microalgae (Chlorophyceae)
European journal of phycology
0967-0262
1469-4433
wos:2015
WOS:000360244400162
salachma@uni-potsdam.de; spijker@uni-potsdam.de; scm@ceh.ac.uk
Sabrina C. Lachmann
Elly Spijkerman
Stephen C. Maberly
Institut für Biochemie und Biologie
Referiert
39312
2015
2015
eng
71
72
2
50
conferenceobject
Routledge, Taylor & Francis Group
Abingdon
1
--
--
--
Influence of interspecific competition on photosynthetic rates of algal communities
European journal of phycology
0967-0262
1469-4433
wos:2015
WOS:000360244400110
jana.wegbrod@gmx.de
Jana Wegbrod
Institut für Biochemie und Biologie
Referiert
39237
2015
2015
eng
386A
386A
1
2
108
conferenceobject
Cell Press
Cambridge
1
--
--
--
Initiating polyglutamine aggregation - computational clarification of the structural details
Biophysical journal
0006-3495
1542-0086
wos:2015
59th Annual Meeting of the Biophysical-Society
FEB 07-11, 2015
WOS:000362849400352
Baltimore, MD
Markus S. Miettinen
Luca Monticelli
Praveen Nedumpully-Govindan
Volker Knecht
Zoya Ignatova
Institut für Physik und Astronomie
Referiert
39179
2015
2015
eng
S330
S330
1
9
conferenceobject
Oxford Univ. Press
Oxford
1
--
--
--
Relationship between measures of infliximab exposure and clinical outcome of infliximab intensification at therapeutic failure in Crohn's disease
JOURNAL OF CROHNS & COLITIS
1873-9946
1876-4479
wos:2015
WOS:000353811200616
Casper Steenholdt
Helena Edlund
Mark A. Ainsworth
Jorn Brynskov
Ole Ostergaard Thomsen
Wilhelm Huisinga
Charlotte Kloft
Institut für Mathematik
Referiert
39175
2015
2015
eng
S68
S68
1
388
conferenceobject
Springer
New York
1
--
--
--
Pak Choi Fed to Mice: Formation of DNA Adducts and Influence on Xenobiotic-Metabolizing Enzymes
NAUNYN-SCHMIEDEBERGS ARCHIVES OF PHARMACOLOGY
0028-1298
1432-1912
wos:2015
81st Annual Meeting of the Deutsche-Gesellschaft-fur-Experimentelle-und-Klinische-Pharmakologie-und -Toxikologie-e-V
MAR 10-12, 2015
WOS:000359539100272
Kiel, GERMANY
Melanie Wiesner
Gitte Barknowitz
Simone Florian
Michael Haack
Carsten Lehmann
Doris Lippmann
Inga Mewis
Fabian Schumacher
Regina Brigelius-Flohé
Monika Schreiner
Hansruedi Glatt
Institut für Ernährungswissenschaft
Referiert
39174
2015
2015
eng
S88
S88
1
388
conferenceobject
Springer
New York
1
--
--
--
Proteomic analysis of 3-MCPD and its palmitic ester in rat kidney using a refined tissue extraction method
NAUNYN-SCHMIEDEBERGS ARCHIVES OF PHARMACOLOGY
0028-1298
1432-1912
wos:2015
81st Annual Meeting of the Deutsche-Gesellschaft-fur-Experimentelle-und-Klinische-Pharmakologie-und -Toxikologie-e-V
MAR 10-12, 2015
WOS:000359539100355
Kiel, GERMANY
Monique Braun
Stefanie Sawada
Mario Pink
Christine Meckert
Axel Oberemm
Albert Braeuning
Alfonso Lampen
Referiert
Department Sport- und Gesundheitswissenschaften
Institut für Sportwissenschaft
39093
2015
2015
eng
155
156
2
213
conferenceobject
Wiley-Blackwell
Hoboken
1
--
--
--
Maternal vitamin D deficiency and fetal programming
Acta physiologica : official journal of the Federation of European Physiological Societies
1748-1708
1748-1716
wos:2015
WOS:000362554200347
Hong Chen
Christoph Reichetzeder
Michael Föller
Torsten Slowinski
Jian Li
You-Peng Chen
Florian Lang
Berthold Hocher
Institut für Ernährungswissenschaft
Referiert
39077
2015
2015
eng
1
30
conferenceobject
Elsevier
Paris
1
--
--
--
When Local Poverty is More Important Than Your Income: Migrant Mental Health in Inner Cities
European psychiatry : the journal of the Association of European Psychiatrists
0924-9338
1778-3585
wos:2015
WOS:000361116600090
Michael Armin Rapp
Referiert
Department Sport- und Gesundheitswissenschaften
Institut für Sportwissenschaft