@article{KrasnovaVeltriSpengleretal.2013,
  author    = {Krasnova, Hanna and Veltri, Natasha F. and Spengler, Klaus and G{\"u}nther, Oliver},
  title     = {"Deal of the Day" Platforms what drives Consumer loyalty?},
  series = {Business \& information systems engineering : the international journal of Wirtschaftsinformatik},
  volume    = {5},
  journal   = {Business \& information systems engineering : the international journal of Wirtschaftsinformatik},
  number    = {3},
  publisher = {Springer},
  address   = {Heidelberg},
  issn      = {1867-0202},
  doi       = {10.1007/s12599-013-0268-2},
  pages     = {165 -- 177},
  year      = {2013},
  abstract  = {"Deal of the Day" (DoD) platforms have quickly become popular by offering savings on local services, products and vacations. For merchants, these platforms represent a new marketing channel to advertise their products and services and attract new customers. DoD platform providers, however, struggle to maintaining a stable market share and profitability, because entry and switching costs are low. To sustain a competitive market position, DoD providers are looking for ways to build a loyal customer base. However, research examining the determinants of user loyalty in this novel context is scarce. To fill this gap, this study employs Grounded Theory methodology to develop a conceptual model of customer loyalty to a DoD provider. In the next step, qualitative insights are enriched and validated using quantitative data from a survey of 202 DoD users. The authors find that customer loyalty is in large part driven by monetary incentives, but can be eroded if impressions from merchant encounters are below expectations. In addition, enhancing the share of deals relevant for consumers, i.e. signal-to-noise ratio, and mitigating perceived risks of a transaction emerge as challenges. Beyond theoretical value, the results offer practical insights into how customer loyalty to a DoD provider can be promoted.},
  language  = {en}
}
@article{HeinrichBalanzateguiBensetal.2018,
  author    = {Heinrich, Ingo and Balanzategui, Daniel and Bens, Oliver and Blasch, Gerald and Blume, Theresa and Boettcher, Falk and Borg, Erik and Brademann, Brian and Brauer, Achim and Conrad, Christopher and Dietze, Elisabeth and Dr{\"a}ger, Nadine and Fiener, Peter and Gerke, Horst H. and G{\"u}ntner, Andreas and Heine, Iris and Helle, Gerhard and Herbrich, Marcus and Harfenmeister, Katharina and Heussner, Karl-Uwe and Hohmann, Christian and Itzerott, Sibylle and Jurasinski, Gerald and Kaiser, Knut and Kappler, Christoph and Koebsch, Franziska and Liebner, Susanne and Lischeid, Gunnar and Merz, Bruno and Missling, Klaus Dieter and Morgner, Markus and Pinkerneil, Sylvia and Plessen, Birgit and Raab, Thomas and Ruhtz, Thomas and Sachs, Torsten and Sommer, Michael and Spengler, Daniel and Stender, Vivien and St{\"u}ve, Peter and Wilken, Florian},
  title     = {Interdisciplinary Geo-ecological Research across Time Scales in the Northeast German Lowland Observatory (TERENO-NE)},
  series = {Vadose zone journal},
  volume    = {17},
  journal   = {Vadose zone journal},
  number    = {1},
  publisher = {Soil Science Society of America},
  address   = {Madison},
  issn      = {1539-1663},
  doi       = {10.2136/vzj2018.06.0116},
  pages     = {25},
  year      = {2018},
  abstract  = {The Northeast German Lowland Observatory (TERENO-NE) was established to investigate the regional impact of climate and land use change. TERENO-NE focuses on the Northeast German lowlands, for which a high vulnerability has been determined due to increasing temperatures and decreasing amounts of precipitation projected for the coming decades. To facilitate in-depth evaluations of the effects of climate and land use changes and to separate the effects of natural and anthropogenic drivers in the region, six sites were chosen for comprehensive monitoring. In addition, at selected sites, geoarchives were used to substantially extend the instrumental records back in time. It is this combination of diverse disciplines working across different time scales that makes the observatory TERENO-NE a unique observation platform. We provide information about the general characteristics of the observatory and its six monitoring sites and present examples of interdisciplinary research activities at some of these sites. We also illustrate how monitoring improves process understanding, how remote sensing techniques are fine-tuned by the most comprehensive ground-truthing site DEMMIN, how soil erosion dynamics have evolved, how greenhouse gas monitoring of rewetted peatlands can reveal unexpected mechanisms, and how proxy data provides a long-term perspective of current ongoing changes.},
  language  = {en}
}