@article{BalderjahnPeyerSeegebarthetal.2018, author = {Balderjahn, Ingo and Peyer, Mathias and Seegebarth, Barbara and Wiedmann, Klaus-Peter and Weber, Anja}, title = {The many faces of sustainability-conscious consumers}, series = {Journal of Business Research}, volume = {91}, journal = {Journal of Business Research}, publisher = {Elsevier}, address = {New York}, issn = {0148-2963}, doi = {10.1016/j.jbusres.2018.05.022}, pages = {83 -- 93}, year = {2018}, abstract = {Responding to the global call for a "sustainable economy" requires meaningful insights into sustainability-conscious consumers and their actual buying behaviors. Sustainable consumption is not an all-or-nothing phenomenon because it encompasses several distinct behavioral patterns and consumption types. Therefore, companies are well advised to recognize multiple types of sustainability-conscious consumers with different expectations, attitudes, and values and to implement targeting strategies that do not rest on the assumption of homogeneity. Thus, the objective of this study is to provide a more fine-grained picture of (un)sustainable consumer segments and their differentiated effects in different product markets. Based on three large datasets, we create a robust six-segment typology of consumer consciousness regarding sustainable consumption. By using panel data on actual purchases, the results show not only that sustainability concerns significantly positively influence actual sustainable purchases, as expected, but also that sustainable buying can occur independently of sustainability concerns.}, language = {en} } @article{HuettelZiesemerPeyeretal.2017, author = {H{\"u}ttel, Alexandra and Ziesemer, Florence and Peyer, Mathias and Balderjahn, Ingo}, title = {To purchase or not?}, series = {Journal of Cleaner Production}, volume = {174}, journal = {Journal of Cleaner Production}, publisher = {Elsevier}, address = {Oxford}, issn = {0959-6526}, doi = {10.1016/j.jclepro.2017.11.019}, pages = {827 -- 836}, year = {2017}, abstract = {Although ecologically and socially responsible consumption helps to reduce the harmful effects of resource use for both nature and society, all types of consumption (whether green or fair) deplete valuable resources. At the same time, to maintain household financial sustainability, spending should not exceed a household's financial resources. Thus, economically sustainable consumption is related to the consumer's decision to not buy products and the disposition to forgo specific purchases. Based on a means-end chain approach, this study investigates consumer cognitive decision-making structures related to six distinct options for economically (non-)sustainable consumption. Whereas saving motives, waste concerns, and avoidance motivations support economically sustainable decisions, economically non-sustainable decision-making is directly linked to attaining overall life goals. By clustering respondents based on the elicited means-end chains, the study discloses four consumer groups with distinctive motivational structures. The study also reveals several obstacles to promoting economic sustainability, indicates methods to overcome such obstacles, and suggests avenues for future research.}, language = {en} } @incollection{BalderjahnPeyer2012, author = {Balderjahn, Ingo and Peyer, Mathias}, title = {Soziales Konsumbewusstsein: Skalenentwicklung und -validierung}, series = {Nachhaltigkeit - Unternehmerisches Handeln in globaler Verantwortung}, booktitle = {Nachhaltigkeit - Unternehmerisches Handeln in globaler Verantwortung}, editor = {Corsten, Hans and Roth, Stefan}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-8349-3179-5}, publisher = {Universit{\"a}t Potsdam}, pages = {93 -- 112}, year = {2012}, language = {de} } @article{PeyerBalderjahn2008, author = {Peyer, Mathias and Balderjahn, Ingo}, title = {Zahlungsbereitschaft f{\"u}r sozialvertr{\"a}gliche Produkte}, year = {2008}, abstract = {Studien im Bereich des fairen Handels sch{\"a}tzen oftmals hohe Zahlungsbereitschaften der Kon-sumenten. Die geringen Marktanteile f{\"u}r fair gehandelte Produkte liefern jedoch ein anderes Bild und lassen auf eine hohe soziale W{\"u}nschbarkeit in den Antworten schließen. Ziel dieser Studie war es mittels Discrete-Choice-Analyse den Probanden in einer realit{\"a}tsnahen Kaufsitua-tion sozialvertr{\"a}gliche Produkte anzubieten. Im Rahmen der Diskreten Entscheidungsanalyse wurden Kaufwahrscheinlichkeiten und Marktanteile f{\"u}r die einzelnen Produkte gesch{\"a}tzt. Ins-besondere in Kombination mit einem Markenprodukt lassen die ermittelten Mehrpreisbereit-schaften auf nicht unerhebliche Marktchancen f{\"u}r gesiegelte Produkte schließen. Die Ergebnis-se zeigen auch, dass mehr Informationen und h{\"o}heres Vertrauen der Konsumenten {\"u}ber Fair Trade zu einer gesteigerten Preisbereitschaft f{\"u}hren. Als Resultat der Zertifizierung mit Fair Trade Siegeln wurden nicht zu untersch{\"a}tzende Wettbewerbsvorteile f{\"u}r Produzenten von Kon-sumg{\"u}tern festgestellt.}, language = {de} } @phdthesis{Peyer2014, author = {Peyer, Mathias}, title = {Faires Konsumentenverhalten : Analyse von Einflussfaktoren auf die Kaufentscheidung und Zahlunsbereitschaft f{\"u}r faire Produkte}, series = {Studien zum Konsumverhalten}, volume = {57}, journal = {Studien zum Konsumverhalten}, publisher = {Kovac}, address = {Hamburg}, isbn = {978-3-8300-754-1}, issn = {1613-9100}, pages = {287, CII S.}, year = {2014}, language = {de} } @article{BalderjahnPeyerPaulssen2013, author = {Balderjahn, Ingo and Peyer, Mathias and Paulssen, Marcel}, title = {Consciousness for fair consumption - conceptualization, scale development and empirical validation}, series = {International journal of consumer studies}, volume = {37}, journal = {International journal of consumer studies}, number = {5}, publisher = {Wiley-Blackwell}, address = {Hoboken}, issn = {1470-6423}, doi = {10.1111/ijcs.12030}, pages = {546 -- 555}, year = {2013}, abstract = {Sustainable consumption means that consumers act in an environmentally and socially responsible manner. Compared with the vast amount of studies concerning environmentally conscious consumer behaviour, relatively little is known about socially conscious consumption. The present paper focuses on fair consumption as an important aspect of social consumption. In our study, consciousness for fair consumption (CFC) is defined as a latent disposition of consumers to prefer products that are produced and traded in compliance with fair labour and business practices. A scale to measure CFC was conceptualized and tested in three independent empirical studies. Two studies were conducted at European universities (2010 and 2012) and used 352 and 362 undergraduate business students respectively. The third study, conducted in 2011, used 141 employees at a European university. The results confirmed the reliability and validity of the new CFC scale across samples. While being moderately related to other aspects of sustainable consumption such as ecological concern and moral reasoning, CFC was significantly distinct from those concepts. Most importantly, it was established that the CFC, as measured by the new CFC scale, is a strong determinant of consumption of fair trade products that has been neglected in existing research.}, language = {en} } @incollection{PeyerZiesemerBalderjahnetal.2017, author = {Peyer, Mathias and Ziesemer, Florence and Balderjahn, Ingo and Klemm, Alexandra}, title = {Die Messung des nachhaltigen Konsumbewusstseins mit der CSC-Skala}, series = {Politics vs. economics : consequences and economic challenges for the East-West partnership}, booktitle = {Politics vs. economics : consequences and economic challenges for the East-West partnership}, publisher = {WeltTrends}, address = {Potsdam}, isbn = {978-3-945878-62-0}, pages = {215 -- 227}, year = {2017}, language = {de} } @misc{DieterGrecianoHeydeetal.2006, author = {Dieter, Anne and Gr{\´e}ciano, Philippe and Heyde, Wolfgang and Klein, Eckart and Mahler, Claudia and Peyer, Teresia and Rothhaar, Markus and Sch{\"a}fer, Bernhard and Schmahl, Stefanie and Schweizer, Mathias and Weiß, Norman}, title = {MenschenRechtsMagazin : Informationen | Meinungen | Analysen}, volume = {11}, number = {2}, publisher = {Universit{\"a}tsverlag Potsdam}, address = {Potsdam}, issn = {1434-2820}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-37746}, year = {2006}, abstract = {• M{\"o}glichkeiten und Grenzen der Zivilgesellschaft beim Schutz der Grundrechte der B{\"u}rger • Die Enquete-Kommission Ethik und Recht der modernen Medizin des Deutschen Bundestags • Wie ernst sollen die Menschenrechte genommen werden? - Interview mit Ronald Dworkin • EU-Netzwerk unabh{\"a}ngiger Grundrechtsexperten • IGH: Demokratische Republik Kongo ./. Uganda}, language = {de} } @article{BalderjahnPeyerPaulssen2013, author = {Balderjahn, Ingo and Peyer, Mathias and Paulssen, Marcel}, title = {Consciousness for fair consumption : conceptualization, scale development and empirical validation}, series = {International Journal of Consumer Studies}, volume = {37}, journal = {International Journal of Consumer Studies}, number = {5}, publisher = {Wiley-Blackwell}, address = {Oxford}, issn = {1470-6431}, doi = {10.1111/ijcs.12030}, pages = {546 -- 555}, year = {2013}, abstract = {Sustainable consumption means that consumers act in an environmentally and socially responsible manner. Compared with the vast amount of studies concerning environmentally conscious consumer behaviour, relatively little is known about socially conscious consumption. The present paper focuses on fair consumption as an important aspect of social consumption. In our study, consciousness for fair consumption (CFC) is defined as a latent disposition of consumers to prefer products that are produced and traded in compliance with fair labour and business practices. A scale to measure CFC was conceptualized and tested in three independent empirical studies. Two studies were conducted at European universities (2010 and 2012) and used 352 and 362 undergraduate business students respectively. The third study, conducted in 2011, used 141 employees at a European university. The results confirmed the reliability and validity of the new CFC scale across samples. While being moderately related to other aspects of sustainable consumption such as ecological concern and moral reasoning, CFC was significantly distinct from those concepts. Most importantly, it was established that the CFC, as measured by the new CFC scale, is a strong determinant of consumption of fair trade products that has been neglected in existing research.}, language = {en} } @article{BalderjahnPeyer2012, author = {Balderjahn, Ingo and Peyer, Mathias}, title = {Das Bewusstsein f{\"u}r fairen Konsum : Konzeptualisierung, Messung und Wirkung}, series = {Die Betriebswirtschaft : DBW}, volume = {72}, journal = {Die Betriebswirtschaft : DBW}, number = {4}, publisher = {Sch{\"a}ffer-Poeschel}, address = {Stuttgart}, issn = {0342-7064}, pages = {343 -- 364}, year = {2012}, abstract = {Die vorliegende Arbeit fokussiert auf den fairen Konsum als Teil des ethischen Konsums. Unter fairem Konsum verstehen wir Kaufentscheidungen, die unter Ber{\"u}cksichtigung der Einhaltung fairer Arbeits- und Gesch{\"a}ftsbedingungen bei der Herstellung von Produkten erfolgen. Unter Einsatz einer neu entwickelten Skala zur Messung des fairen Konsumbewusstseins k{\"o}nnen wir empirisch nachweisen, dass Produkte mit einem Fairtrade-Siegel Konsumenten einen moralischen Zusatznutzen vermitteln k{\"o}nnen, f{\"u}r den sie bereit sind, einen Mehrpreis zu zahlen.}, language = {de} } @article{BalderjahnGloecknerPeyer2010, author = {Balderjahn, Ingo and Gl{\"o}ckner, Alexandra and Peyer, Mathias}, title = {Die LOHAS im Kontext der Sinus-Milieus}, series = {Marketing review St. Gallen : die neue Thexis-Marketingfachzeitschrift f{\"u}r Theorie und Praxis}, volume = {27}, journal = {Marketing review St. Gallen : die neue Thexis-Marketingfachzeitschrift f{\"u}r Theorie und Praxis}, number = {5}, publisher = {Thexis Verlag}, address = {St. Gallen}, issn = {1865-6544}, doi = {10.1007/s11621-010-0076-8}, pages = {36 -- 41}, year = {2010}, abstract = {Aktuelle Diskussionen im Kontext des nachhaltigen Konsums sind ohne den LOHAS (Lifestyle of Health and Sustainability) als neuartige Zielgruppe kaum noch denkbar. Auch wenn der LOHAS die zentralen Anforderungen an das Lebensstilkonzept erf{\"u}llt, so lassen sich die abgeleiteten Implikationen nur schwierig in ein operativ erfolgreiches Nachhaltigkeitsmarketing {\"u}bertragen. Die Verortung des LOHAS innerhalb der Sinus-Milieus kann die Unsch{\"a}rfe dieses Ansatzes reduzieren und so zus{\"a}tzlich Informationen f{\"u}r das Marketing bereitstellen.}, language = {de} } @article{BalderjahnLeeSeegebarthetal.2019, author = {Balderjahn, Ingo and Lee, Michael S. W. and Seegebarth, Barbara and Peyer, Mathias}, title = {A sustainable pathway to consumer wellbeing}, series = {The Journal of consumer affairs}, volume = {54}, journal = {The Journal of consumer affairs}, number = {2}, publisher = {Wiley}, address = {Malden, Mass.}, issn = {0022-0078}, doi = {10.1111/joca.12278}, pages = {456 -- 488}, year = {2019}, abstract = {This study investigates the effect of different anticonsumption constructs on consumer wellbeing. The study assumes that people will only lower their level of consumption if doing so does not also lower personal wellbeing. More precisely, this research investigates how specific subtypes of sustainable anticonsumption (e.g., voluntary simplicity, collaborative consumption, and debt-free living) relate to different states of consumer's wellbeing (e.g., financial, psychosocial, and subjective wellbeing). This work also examines whether consumer empowerment can improve personal wellbeing and strengthen the anticonsumption wellbeing relationship. The results show that voluntarily foregoing consumption does not reduce wellbeing and consumer empowerment plays a significant role in supporting sustainable pathways to consumer wellbeing. This study reasons that empowerment improves consumer sovereignty, but may be detrimental for consumers heavily concerned about debt-free living. The present investigation concludes by proposing implications for public and consumer policymakers wishing to promote appropriate sustainable (anticonsumption) pathways to consumer wellbeing.}, language = {en} } @article{HoffmannBalderjahnSeegebarthetal.2018, author = {Hoffmann, Stefan and Balderjahn, Ingo and Seegebarth, Barbara and Mai, Robert and Peyer, Mathias}, title = {Under which conditions are consumers ready to boycott or buycott?}, series = {Ecological economics}, volume = {147}, journal = {Ecological economics}, publisher = {Elsevier}, address = {Amsterdam}, issn = {0921-8009}, doi = {10.1016/j.ecolecon.2018.01.004}, pages = {167 -- 178}, year = {2018}, abstract = {There are two fundamental ways in which consumers can express their concerns and obligations for society through their consumption decisions: They can boycott companies that they deem to be irresponsible or they may deliberately buy from companies that they perceive to act responsibly ('buycott'). It has been largely ignored that individuals are driven by different motivational mechanisms to join boycotts and buycotts (punishment vs. reward of corporate behaviors), and thus, these mechanisms have disparate implications for the participating individual (e.g., high vs. low subjective costs because of a restriction in consumption habits). This paper fills this void and develops a framework suggesting that the extent to which consumers translate their concerns and obligations for society into a willingness to boycott and/or buycott is bounded by self-interest. Using a unique, representative sample of 1833 German consumers, this study reveals that the effects of environmental concerns and universalism on buycotting are amplified by hedonism, while the effects of social concern on buycotting and boycotting are attenuated by hedonism and simplicity, respectively. These results have far-reaching implications for organizations and policy planners who aim to change corporate behavior.}, language = {en} } @incollection{BalderjahnHedergottAppenfelleretal.2021, author = {Balderjahn, Ingo and Hedergott, Doreen and Appenfeller, Dennis and Peyer, Mathias}, title = {Choice-Based Conjointanalyse}, series = {Conjointanalyse}, booktitle = {Conjointanalyse}, editor = {Baier, Daniel and Brusch, Michael}, edition = {2., {\"u}berarbeitete und erweiterte}, publisher = {Springer Gabler}, address = {Berlin ; Heidelberg}, isbn = {978-3-662-63363-2}, doi = {10.1007/978-3-662-63364-9_8}, pages = {185 -- 203}, year = {2021}, abstract = {Die auswahlbasierte oder auch Choice-Based Conjointanalyse (CBC) ist die derzeit wohl beliebteste Variante der Conjointanalyse. Gr{\"u}nde daf{\"u}r bestehen einerseits in der leichten Verf{\"u}gbarkeit benutzerfreundlicher Software (z.B. R, Sawtooth Software), andererseits weist das Verfahren aufgrund seiner Sonderstellung auch aus methodischer sowie praktischer Sicht St{\"a}rken auf. So werden bei einer CBC im Gegensatz zur bewertungsbasierten Conjointanalyse keine Pr{\"a}ferenzurteile, sondern diskrete Entscheidungen der Auskunftspersonen erhoben und ausgewertet. Bei der CBC handelt es sich also genau genommen um eine Discrete Choice Analyse (DCA), die auf ein conjointanalytisches Erhebungsdesign angewandt wird. Beide Bezeichnungen werden nach wie vor verwendet, die Methodik wird in diesem Kapitel grundlegend und anhand eines Anwendungsbeispiels diskutiert.}, language = {de} } @article{BalderjahnHedergottPeyer2008, author = {Balderjahn, Ingo and Hedergott, Doreen and Peyer, Mathias}, title = {Choice-based Conjointanalyse}, series = {Conjointanalyse : Methoden, Anwendungen, Praxisbeispiele}, journal = {Conjointanalyse : Methoden, Anwendungen, Praxisbeispiele}, publisher = {Springer}, address = {Heidelberg}, isbn = {978-3-642-00753-8}, pages = {129 -- 146}, year = {2008}, language = {en} } @article{BalderjahnBuerkeKirchgeorgetal.2013, author = {Balderjahn, Ingo and Buerke, Anja and Kirchgeorg, Manfred and Peyer, Mathias and Seegebarth, Barbara and Wiedmann, Klaus-Peter}, title = {Consciousness for sustainable consumption : scale development and new insights in the economic dimension of consumers' sustainability}, series = {AMS review : official publication of the Academy of Marketing Scienc}, volume = {3}, journal = {AMS review : official publication of the Academy of Marketing Scienc}, number = {4}, publisher = {Springer}, address = {New York}, issn = {1869-814X}, doi = {10.1007/s13162-013-0057-6}, pages = {181 -- 192}, year = {2013}, abstract = {The "triple bottom line" concept (planet, people, and profit) represents an important guideline for the sustainable, hence future-oriented, development of societies and for the behaviors of all societal members. For institutions promoting societal change, as well as for companies being confronted with growing expectations regarding compelling contributions to sustainable changes, it is of great importance to know if, and to what extent, consumers have already internalized the idea of sustainability. Against the background of existing research gaps regarding a comprehensive measurement of the consciousness for sustainable consumption (CSC), the authors present the result of a scale development. Consciousness was operationalized by weighting personal beliefs with the importance attached by consumers to sustainability dimensions. Four separate tests of the CSC scale indicated an appropriate psychometric quality of the scale and provided support for this new measurement approach that incorporates the environmental, social and economic dimensions of sustainability.}, language = {en} } @article{SeegebarthPeyerBalderjahnetal.2016, author = {Seegebarth, Barbara and Peyer, Mathias and Balderjahn, Ingo and Wiedmann, Klaus-Peter}, title = {The Sustainability Roots of Anticonsumption Lifestyles and Initial}, series = {The Journal of consumer affairs}, volume = {50}, journal = {The Journal of consumer affairs}, publisher = {Wiley}, address = {Hoboken}, issn = {0022-0078}, doi = {10.1111/joca.12077}, pages = {68 -- 99}, year = {2016}, abstract = {This article introduces the concept of sustainability-rooted anticonsumption (SRAC), which refers to consumers' anticonsumption practices of voluntary simplicity in living and, on a smaller level, collaborative consumption and boycotting with the goal of supporting sustainable economic development. The SRAC measurement approach is validated based on three empirical studies. Results of a representative German sample (Study 2) reveal that SRAC is predominantly negatively linked to consumer overconsumption dispositions. Exemplary, voluntary simplification and boycott intention may result in declining levels of indebtedness. Study 3 shows that psychosocial well-being is positively related to SRAC and overconsumption. However, a simplified lifestyle and a greater willingness to boycott are not necessarily associated with psychosocial well-being. This article provides insights for practitioners and policymakers to leverage existing SRAC values via "new" business models (sharing offers) or to influence the existing level of consciousness to effectively pave the way for solid progress in the sustainability movement.}, language = {en} } @article{BalderjahnSeegebarthPeyeretal.2016, author = {Balderjahn, Ingo and Seegebarth, Barbara and Peyer, Mathias and Wiedmann, Klaus-Peter}, title = {The sustainability roots of anti-consumption lifestyles and initial insights regarding their effects on consumers' well-being}, series = {The Journal of consumer affairs : JCA}, volume = {50}, journal = {The Journal of consumer affairs : JCA}, number = {1}, publisher = {ACCI}, address = {Ames, Iowa}, issn = {1745-6606}, doi = {10.1111/joca.12077}, pages = {68 -- 99}, year = {2016}, abstract = {This article introduces the concept of sustainability-rooted anticonsumption (SRAC), which refers to consumers' anticonsumption practices of voluntary simplicity in living and, on a smaller level, collaborative consumption and boycotting with the goal of supporting sustainable economic development. The SRAC measurement approach is validated based on three empirical studies. Results of a representative German sample (Study 2) reveal that SRAC is predominantly negatively linked to consumer overconsumption dispositions. Exemplary, voluntary simplification and boycott intention may result in declining levels of indebtedness. Study 3 shows that psychosocial well-being is positively related to SRAC and overconsumption. However, a simplified lifestyle and a greater willingness to boycott are not necessarily associated with psychosocial well-being. This article provides insights for practitioners and policymakers to leverage existing SRAC values via "new" business models (sharing offers) or to influence the existing level of consciousness to effectively pave the way for solid progress in the sustainability movement.}, language = {en} }