@article{MarxStieglitzBruenkeretal.2023, author = {Marx, Julian and Stieglitz, Stefan and Br{\"u}nker, Felix and Mirbabaie, Milad}, title = {Home (office) is where your heart is}, series = {Business \& information systems engineering}, volume = {65}, journal = {Business \& information systems engineering}, number = {3}, publisher = {Springer Gabler}, address = {Wiesbaden}, issn = {2363-7005}, doi = {10.1007/s12599-023-00807-w}, pages = {293 -- 308}, year = {2023}, abstract = {Working conditions of knowledge workers have been subject to rapid change recently. Digital nomadism is no longer a phenomenon that relates only to entrepreneurs, freelancers, and gig workers. Corporate employees, too, have begun to uncouple their work from stationary (home) offices and 9-to-5 schedules. However, pursuing a permanent job in a corporate environment is still subject to fundamentally different values than postulated by the original notion of digital nomadism. Therefore, this paper explores the work identity of what is referred to as 'corporate nomads'. By drawing on identity theory and the results of semi-structured interviews, the paper proposes a conceptualization of the corporate nomad archetype and presents nine salient identity issues of corporate nomads (e.g., holding multiple contradictory identities, the flexibility paradox, or collaboration constraints). By introducing the 'corporate nomad' archetype to the Information Systems literature, this article helps to rethink established conceptions of "home office" and socio-spatial configurations of knowledge work.}, language = {en} } @article{BruenkerMarxMirbabaieetal.2023, author = {Br{\"u}nker, Felix and Marx, Julian and Mirbabaie, Milad and Stieglitz, Stefan}, title = {Proactive digital workplace transformation}, series = {Journal of information technology}, journal = {Journal of information technology}, publisher = {Sage Publishing}, address = {London}, issn = {0268-3962}, doi = {10.1177/02683962231219516}, pages = {19}, year = {2023}, abstract = {Digital transformation fundamentally changes the way individuals conduct work in organisations. In accordance with this statement, prevalent literature understands digital workplace transformation as a second-order effect of implementing new information technology to increase organisational effectiveness or reach other strategic goals. This paper, in contrast, provides empirical evidence from two remote-first organisations that undergo a proactive rather than reactive digital workplace transformation. The analysis of these cases suggests that new ways of working can be the consequence of an identity change that is a precondition for introducing new information technology rather than its outcome. The resulting process model contributes a competing argument to the existing debate in digital transformation literature. Instead of issuing digital workplace transformation as a deliverable of technological progress and strategic goals, this paper supports a notion of digital workplace transformation that serves a desired identity based on work preferences.}, language = {en} } @article{FischerPresslerMarxBunkeretal.2023, author = {Fischer-Preßler, Diana and Marx, Julian and Bunker, Deborah and Stieglitz, Stefan and Fischbach, Kai}, title = {Social media information governance in multi-level organizations}, series = {Information and management}, volume = {60}, journal = {Information and management}, number = {7}, publisher = {Elsevier Science}, address = {Amsterdam}, issn = {0378-7206}, doi = {10.1016/j.im.2023.103838}, pages = {1 -- 18}, year = {2023}, abstract = {Strategic social media use positively influences organizational goals such as the long-term accrual of social capital, and thus social media information governance has become an increasingly important organizational objective. It is particularly important for humanitarian nongovernmental organizations (HNGOs), whose work relies on accurate and timely information regarding socially altruistic behavior (donations, volunteerism, etc.). Despite the potential of social media for increasing social capital, tensions in governing social media information across an organization's different operational levels (regional, intermediate, and national) pose a difficult challenge. Prominent governance frameworks offer little guidance, as their focus on control and incremental policymaking is largely incompatible with the processes, roles, standards, and metrics needed for managing self-governing social media. This study offers a notion of dynamic and co-evolutionary process management of multi-level organizations as a means of conceptualizing social media information governance for the accrual of organizational social capital. Based on interviews with members of HNGOs, this study reveals tensions that emerge within eight focus areas of accruing social capital in multi-level organizations, explains how dynamic process management can ease those tensions, and proposes corresponding strategy recommendations.}, language = {en} } @article{MarxBlancoAmaraletal.2023, author = {Marx, Julian and Blanco, Beatriz and Amaral, Adriana and Stieglitz, Stefan and Aquino, Maria Clara}, title = {Combating misinformation with internet culture}, series = {Internet research}, volume = {33}, journal = {Internet research}, number = {5}, publisher = {Emerald}, address = {Bingley}, issn = {1066-2243}, doi = {10.1108/INTR-07-2022-0573}, pages = {1990 -- 2012}, year = {2023}, abstract = {Purpose This study investigates the communication behavior of public health organizations on Twitter during the COVID-19 vaccination campaign in Brazil. It contributes to the understanding of the organizational framing of health communication by showcasing several instances of framing devices that borrow from (Brazilian) internet culture. The investigation of this case extends the knowledge by providing a rich description of the organizational framing of health communication to combat misinformation in a politically charged environment. Design/methodology/approach The authors collected a Twitter dataset of 77,527 tweets and analyzed a purposeful subsample of 536 tweets that contained information provided by Brazilian public health organizations about COVID-19 vaccination campaigns. The data analysis was carried out quantitatively and qualitatively by combining social media analytics techniques and frame analysis. Findings The analysis showed that Brazilian health organizations used several framing devices that have been identified by previous literature such as hashtags, links, emojis or images. However, the analysis also unearthed hitherto unknown visual framing devices for misinformation prevention and debunking that borrow from internet culture such as "infographics," "pop culture references" and "internet-native symbolism." Research limitations/implications First, the identification of framing devices relating to internet culture add to our understanding of the so far little addressed framing of misinformation combat messages. The case of Brazilian health organizations provides a novel perspective to knowledge by offering a notion of internet-native symbols (e.g. humor, memes) and popular culture references for misinformation combat, including misinformation prevention. Second, this study introduces a frontier of political contextualization to misinformation research that does not relate to the partisanship of the spreaders but that relates to the political dilemmas of public organizations with a commitment to provide accurate information to citizens. Practical implications The findings inform decision-makers and public health organizations about framing devices that are tailored to internet-native audiences and can guide strategies to carry out information campaigns in misinformation-laden social media environments. Social implications The findings of this case study expose the often-overlooked cultural peculiarities of framing information campaigns on social media. The report of this study from a country in the Global South helps to contrast several assumptions and strategies that are prevalent in (health) discourses in Western societies and scholarship. Originality/value This study uncovers unconventional and barely addressed framing devices of health organizations operating in Brazil, which provides a novel perspective to the body of research on misinformation. It contributes to existing knowledge about frame analysis and broadens the understanding of frame devices borrowing from internet culture. It is a call for a frontier in misinformation research that deals with internet culture as part of organizational strategies for successful misinformation combat.}, language = {en} } @inproceedings{MarxBruenkerMirbabaieetal.2024, author = {Marx, Julian and Br{\"u}nker, Felix and Mirbabaie, Milad and Stieglitz, Stefan}, title = {Digital activism on social media}, series = {Proceedings of the 57th Annual Hawaii International Conference on System Sciences}, booktitle = {Proceedings of the 57th Annual Hawaii International Conference on System Sciences}, editor = {Bui, Tung X.}, publisher = {Department of IT Management Shidler College of Business University of Hawaii}, address = {Honolulu, HI}, isbn = {978-0-99813-317-1}, pages = {7205 -- 7214}, year = {2024}, abstract = {Social media constitute an important arena for public debates and steady interchange of issues relevant to society. To boost their reputation, commercial organizations also engage in political, social, or environmental debates on social media. To engage in this type of digital activism, organizations increasingly utilize the social media profiles of executive employees and other brand ambassadors. However, the relationship between brand ambassadors' digital activism and corporate reputation is only vaguely understood. The results of a qualitative inquiry suggest that digital activism via brand ambassadors can be risky (e.g., creating additional surface for firestorms, financial loss) and rewarding (e.g., emitting authenticity, employing 'megaphones' for industry change) at the same time. The paper informs both scholarship and practitioners about strategic trade-offs that need to be considered when employing brand ambassadors for digital activism.}, language = {en} }