@article{HesselbarthAlnoorTiberius2023, author = {Hesselbarth, Imke and Alnoor, Alhamzah and Tiberius, Victor}, title = {Behavioral strategy}, series = {Management decision}, volume = {61}, journal = {Management decision}, number = {9}, publisher = {Emerald}, address = {Bingley}, issn = {0025-1747}, doi = {10.1108/MD-09-2021-1274}, pages = {2740 -- 2756}, year = {2023}, abstract = {Purpose: Behavioral strategy, as a cognitive- and social-psychological view on strategic management, has gained increased attention. However, its conceptualization is still fuzzy and deserves an in-depth investigation. The authors aim to provide a holistic overview and classification of previous research and identify gaps to be addressed in future research. Design/methodology/approach: The authors conducted a systematic literature review on behavioral strategy. The final sample includes 46 articles from leading management journals, based on which the authors develop a research framework. Findings: The results reveal cognition and traits as major internal factors. Besides, organizational and environmental contingencies are major external factors of behavioral strategy. Originality/value: To the authors' best knowledge, this is the first holistic systematic literature review on behavioral strategy, which categorizes previous research.}, language = {en} }