@article{BalderjahnBuerkeKirchgeorgetal.2013,
  author    = {Balderjahn, Ingo and Buerke, Anja and Kirchgeorg, Manfred and Peyer, Mathias and Seegebarth, Barbara and Wiedmann, Klaus-Peter},
  title     = {Consciousness for sustainable consumption : scale development and new insights in the economic dimension of consumers' sustainability},
  series = {AMS review : official publication of the Academy of Marketing Scienc},
  volume    = {3},
  journal   = {AMS review : official publication of the Academy of Marketing Scienc},
  number    = {4},
  publisher = {Springer},
  address   = {New York},
  issn      = {1869-814X},
  doi       = {10.1007/s13162-013-0057-6},
  pages     = {181 -- 192},
  year      = {2013},
  abstract  = {The "triple bottom line" concept (planet, people, and profit) represents an important guideline for the sustainable, hence future-oriented, development of societies and for the behaviors of all societal members. For institutions promoting societal change, as well as for companies being confronted with growing expectations regarding compelling contributions to sustainable changes, it is of great importance to know if, and to what extent, consumers have already internalized the idea of sustainability. Against the background of existing research gaps regarding a comprehensive measurement of the consciousness for sustainable consumption (CSC), the authors present the result of a scale development. Consciousness was operationalized by weighting personal beliefs with the importance attached by consumers to sustainability dimensions. Four separate tests of the CSC scale indicated an appropriate psychometric quality of the scale and provided support for this new measurement approach that incorporates the environmental, social and economic dimensions of sustainability.},
  language  = {en}
}
@article{BalderjahnPeyerSeegebarthetal.2018,
  author    = {Balderjahn, Ingo and Peyer, Mathias and Seegebarth, Barbara and Wiedmann, Klaus-Peter and Weber, Anja},
  title     = {The many faces of sustainability-conscious consumers},
  series = {Journal of Business Research},
  volume    = {91},
  journal   = {Journal of Business Research},
  publisher = {Elsevier},
  address   = {New York},
  issn      = {0148-2963},
  doi       = {10.1016/j.jbusres.2018.05.022},
  pages     = {83 -- 93},
  year      = {2018},
  abstract  = {Responding to the global call for a "sustainable economy" requires meaningful insights into sustainability-conscious consumers and their actual buying behaviors. Sustainable consumption is not an all-or-nothing phenomenon because it encompasses several distinct behavioral patterns and consumption types. Therefore, companies are well advised to recognize multiple types of sustainability-conscious consumers with different expectations, attitudes, and values and to implement targeting strategies that do not rest on the assumption of homogeneity. Thus, the objective of this study is to provide a more fine-grained picture of (un)sustainable consumer segments and their differentiated effects in different product markets. Based on three large datasets, we create a robust six-segment typology of consumer consciousness regarding sustainable consumption. By using panel data on actual purchases, the results show not only that sustainability concerns significantly positively influence actual sustainable purchases, as expected, but also that sustainable buying can occur independently of sustainability concerns.},
  language  = {en}
}