@article{BaumAbramovaMeissneretal.2023, author = {Baum, Katharina and Abramova, Olga and Meißner, Stefan and Krasnova, Hanna}, title = {The effects of targeted political advertising on user privacy concerns and digital product acceptance}, series = {Electronic markets}, volume = {33}, journal = {Electronic markets}, number = {46}, publisher = {Springer}, address = {Heidelberg}, issn = {1019-6781}, doi = {10.1007/s12525-023-00656-1}, pages = {17}, year = {2023}, abstract = {Online businesses are increasingly relying on targeted advertisements as a revenue stream, which might lead to privacy concerns and hinder product adoption. Therefore, it is crucial for online companies to understand which types of targeted advertisements consumers will accept. In recent years, users have been increasingly targeted by political advertisements, which has caused adverse reactions in media and society. Nonetheless, few studies experimentally investigate user privacy concerns and their role in acceptance decisions in response to targeted political advertisements. To fill this gap, we explore the magnitude of privacy concerns towards targeted political ads compared to "traditional" targeting in the product context. Surprisingly, we find no notable differences in privacy concerns between these data use purposes. In the next step, user preferences over ad types are elicited with the help of a discrete choice experiment in the mobile app adoption context. Our findings suggest that while targeted political advertising is somewhat less desirable than targeted product advertising, the odds of choosing an app are statistically insignificant between two data use purposes. Together, these results contribute to a better understanding of users' privacy concerns and preferences in the context of targeted political advertising online.}, language = {en} } @inproceedings{AbramovaGladkayaKrasnova2021, author = {Abramova, Olga and Gladkaya, Margarita and Krasnova, Hanna}, title = {An unusual encounter with oneself}, series = {ICIS 2021: IS and the future of work}, booktitle = {ICIS 2021: IS and the future of work}, publisher = {AIS Electronic Library (AISeL)}, address = {[Erscheinungsort nicht ermittelbar]}, year = {2021}, abstract = {Helping overcome distance, the use of videoconferencing tools has surged during the pandemic. To shed light on the consequences of videoconferencing at work, this study takes a granular look at the implications of the self-view feature for meeting outcomes. Building on self-awareness research and self-regulation theory, we argue that by heightening the state of self-awareness, self-view engagement depletes participants' mental resources and thereby can undermine online meeting outcomes. Evaluation of our theoretical model on a sample of 179 employees reveals a nuanced picture. Self-view engagement while speaking and while listening is positively associated with self-awareness, which, in turn, is negatively associated with satisfaction with meeting process, perceived productivity, and meeting enjoyment. The criticality of the communication role is put forward: looking at self while listening to other attendees has a negative direct and indirect effect on meeting outcomes; however, looking at self while speaking produces equivocal effects.}, language = {en} } @article{AbramovaGladkayaKrasnova2024, author = {Abramova, Olga and Gladkaya, Margarita and Krasnova, Hanna}, title = {The differential effects of self-view in virtual meetings when speaking vs. listening}, series = {European journal of information systems}, journal = {European journal of information systems}, publisher = {Taylor \& Francis}, address = {London}, issn = {0960-085X}, doi = {10.1080/0960085X.2024.2325350}, pages = {1 -- 19}, year = {2024}, abstract = {With the surging reliance on videoconferencing tools, users may find themselves staring at their reflections for hours a day. We refer to this phenomenon as self-referential information (SRI) consumption and examine its consequences and the mechanism behind them. Building on self-awareness research and the strength model of self-control, we argue that SRI consumption heightens the state of self-awareness and thereby depletes participants' mental resources, eventually undermining virtual meeting (VM) outcomes. Our findings from a European employee sample revealed contrary effects of SRI consumption across speaker vs listener roles. Engagement with self-view is positively associated with self-awareness, which, in turn, is negatively related to satisfaction with VM process, perceived productivity, and enjoyment. Looking at the self while listening to others exhibits adverse direct and indirect (via self-awareness) effects on VM outcomes. However, looking at the self when speaking exhibits positive direct effects on satisfaction with VM process and enjoyment.}, language = {en} }