@article{KrauseGrosseDetersBaumannetal.2022, author = {Krause, Hannes-Vincent and Große Deters, Fenne and Baumann, Annika and Krasnova, Hanna}, title = {Active social media use and its impact on well-being}, series = {Journal of computer-mediated communication : a journal of the International Communication Association}, volume = {28}, journal = {Journal of computer-mediated communication : a journal of the International Communication Association}, number = {1}, publisher = {Oxford Univ. Press}, address = {Oxford}, issn = {1083-6101}, doi = {10.1093/jcmc/zmac037}, pages = {12}, year = {2022}, abstract = {Active use of social networking sites (SNSs) has long been assumed to benefit users' well-being. However, this established hypothesis is increasingly being challenged, with scholars criticizing its lack of empirical support and the imprecise conceptualization of active use. Nevertheless, with considerable heterogeneity among existing studies on the hypothesis and causal evidence still limited, a final verdict on its robustness is still pending. To contribute to this ongoing debate, we conducted a week-long randomized control trial with N = 381 adult Instagram users recruited via Prolific. Specifically, we tested how active SNS use, operationalized as picture postings on Instagram, affects different dimensions of well-being. The results depicted a positive effect on users' positive affect but null findings for other well-being outcomes. The findings broadly align with the recent criticism against the active use hypothesis and support the call for a more nuanced view on the impact of SNSs.
Lay Summary Active use of social networking sites (SNSs) has long been assumed to benefit users' well-being. However, this established assumption is increasingly being challenged, with scholars criticizing its lack of empirical support and the imprecise conceptualization of active use. Nevertheless, with great diversity among conducted studies on the hypothesis and a lack of causal evidence, a final verdict on its viability is still pending. To contribute to this ongoing debate, we conducted a week-long experimental investigation with 381 adult Instagram users. Specifically, we tested how posting pictures on Instagram affects different aspects of well-being. The results of this study depicted a positive effect of posting Instagram pictures on users' experienced positive emotions but no effects on other aspects of well-being. The findings broadly align with the recent criticism against the active use hypothesis and support the call for a more nuanced view on the impact of SNSs on users.}, language = {en} } @inproceedings{RisiusBaumannKrasnova2020, author = {Risius, Marten and Baumann, Annika and Krasnova, Hanna}, title = {Developing a new paradigm}, series = {Proceedings of the 28th European Conference on Information Systems (ECIS) : ECIS 2020 Research Papers}, booktitle = {Proceedings of the 28th European Conference on Information Systems (ECIS) : ECIS 2020 Research Papers}, publisher = {AIS Electronic Library (AISeL)}, address = {[Erscheinungsort nicht ermittelbar]}, year = {2020}, abstract = {Internet users commonly agree that it is important for them to protect their personal data. However, the same users readily disclose their data when requested by an online service. The dichotomy between privacy attitude and actual behaviour is commonly referred to as the "privacy paradox". Over twenty years of research were not able to provide one comprehensive explanation for the paradox and seems even further from providing actual means to overcome the paradox. We argue that the privacy paradox is not just an instantiation of the attitude-behaviour gap. Instead, we introduce a new paradigm explaining the paradox as the result of attitude-intention and intentionbehaviour gaps. Historically, motivational goal-setting psychologists addressed the issue of intentionbehaviour gaps in terms of the Rubicon Model of Action Phases and argued that commitment and volitional strength are an essential mechanism that fuel intentions and translate them into action. Thus, in this study we address the privacy paradox from a motivational psychological perspective by developing two interventions on Facebook and assess whether the 287 participants of our online experiment actually change their privacy behaviour. The results demonstrate the presence of an intentionbehaviour gap and the efficacy of our interventions in reducing the privacy paradox.}, language = {en} } @article{KrasnovaVeltriGuenther2012, author = {Krasnova, Hanna and Veltri, Natasha F. and G{\"u}nther, Oliver}, title = {Self-disclosure and privacy calculus on social networking sites the role of culture intercultural dynamics of privacy calculus}, series = {Business \& information systems engineering : the international journal of Wirtschaftsinformatik}, volume = {4}, journal = {Business \& information systems engineering : the international journal of Wirtschaftsinformatik}, number = {3}, publisher = {Springer}, address = {Heidelberg}, issn = {1867-0202}, doi = {10.1007/s12599-012-0216-6}, pages = {127 -- 135}, year = {2012}, abstract = {Social Network Sites (SNSs) rely exclusively on user-generated content to offer engaging and rewarding experience to its members. As a result, stimulating user communication and self-disclosure is vital for the sustainability of SNSs. However, considering that the SNS users are increasingly culturally diverse, motivating this audience to self-disclose requires understanding of their cultural intricacies. Yet existing research offers only limited insights into the role of culture behind the motivation of SNS users to self-disclose. Building on the privacy calculus framework, this study explores the role of two cultural dimensions - individualism and uncertainty avoidance - in self-disclosure decisions of SNS users. Survey responses of US and German Facebook members are used as the basis for our analysis. Structural equation modeling and multi-group analysis results reveal the distinct role of culture in the cognitive patterns of SNS users. The authors find that trusting beliefs play a key role in the self-disclosure decisions of users from individualistic cultures. At the same time, uncertainty avoidance determines the impact of privacy concerns. This paper contributes to the theory by rejecting the universal nature of privacy calculus processes. The findings provide for an array of managerial implications for SNS providers as they strive to encourage content creation and sharing by their heterogeneous members.}, language = {en} } @article{BaumMeissnerKrasnova2021, author = {Baum, Katharina and Meissner, Stefan and Krasnova, Hanna}, title = {Partisan self-interest is an important driver for people's support for the regulation of targeted political advertising}, series = {PLoS one}, volume = {16}, journal = {PLoS one}, number = {5}, publisher = {PLoS}, address = {San Fransisco}, issn = {1932-6203}, doi = {10.1371/journal.pone.0250506}, pages = {20}, year = {2021}, abstract = {The rapid emergence of online targeted political advertising has raised concerns over data privacy and what the government's response should be. This paper tested and confirmed the hypothesis that public attitudes toward stricter regulation of online targeted political advertising are partially motivated by partisan self-interest. We conducted an experiment using an online survey of 1549 Americans who identify as either Democrats or Republicans. Our findings show that Democrats and Republicans believe that online targeted political advertising benefits the opposing party. This belief is based on their conviction that their political opponents are more likely to be mobilized by online targeted political advertising than are supporters of their own party. We exogenously manipulated partisan self-interest considerations of a random subset of participants by truthfully informing them that, in the past, online targeted political advertising has benefited Republicans. Our findings show that Republicans informed about this had less favorable attitudes toward regulation than did their uninformed co-partisans. This suggests that Republicans' attitudes regarding stricter regulation are based not solely on concerns about privacy violations, but also, in part, are caused by beliefs about partisan advantage. The results imply that people are willing to accept violations of their privacy if their preferred party benefits from the use of online targeted political advertising.}, language = {en} } @misc{KrauseBaumBaumannetal.2019, author = {Krause, Hannes-Vincent and Baum, Katharina and Baumann, Annika and Krasnova, Hanna}, title = {Unifying the detrimental and beneficial effects of social network site use on self-esteem}, series = {Postprints der Universit{\"a}t Potsdam Humanwissenschaftliche Reihe}, journal = {Postprints der Universit{\"a}t Potsdam Humanwissenschaftliche Reihe}, number = {567}, issn = {1866-8364}, doi = {10.25932/publishup-43503}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-435037}, pages = {39}, year = {2019}, abstract = {Previous research offers equivocal results regarding the effect of social networking site use on individuals' self-esteem. We con- duct a systematic literature review to examine the existing litera- ture and develop a theoretical framework in order to classify the results. The framework proposes that self-esteem is affected by three distinct processes that incorporate self-evaluative informa- tion: social comparison processes, social feedback processing, and self-reflective processes. Due to particularities of the social networking site environment, the accessibility and quality of self- evaluative information is altered, which leads to online-specific effects on users' self-esteem. Results of the reviewed studies suggest that when a social networking site is used to compare oneself with others, it mostly results in decreases in users' self- esteem. On the other hand, receiving positive social feedback from others or using these platforms to reflect on one's own self is mainly associated with benefits for users' self-esteem. Nevertheless, inter-individual differences and the specific activ- ities performed by users on these platforms should be considered when predicting individual effects.}, language = {en} } @article{KrasnovaVeltriElingetal.2017, author = {Krasnova, Hanna and Veltri, Natasha F. and Eling, Nicole and Buxmann, Peter}, title = {Why men and women continue to use social networking sites}, series = {The journal of strategic information systems : incorporating International Information Systems}, volume = {26}, journal = {The journal of strategic information systems : incorporating International Information Systems}, publisher = {Elsevier}, address = {Amsterdam}, issn = {0963-8687}, doi = {10.1016/j.jsis.2017.01.004}, pages = {261 -- 284}, year = {2017}, abstract = {Organizations increasingly use social media and especially social networking sites (SNS) to support their marketing agenda, enhance collaboration, and develop new capabilities. However, the success of SNS initiatives is largely dependent on sustainable user participation. In this study, we argue that the continuance intentions of users may be gender sensitive. To theorize and investigate gender differences in the determinants of continuance intentions, this study draws on the expectation-confirmation model, the uses and gratification theory, as well as the self-construal theory and its extensions. Our survey of 488 users shows that while both men and women are motivated by the ability to self enhance, there are some gender differences. Specifically, while women are mainly driven by relational uses, such as maintaining close ties and getting access to social information on close and distant networks, men base their continuance intentions on their ability to gain information of a general nature. Our research makes several contributions to the discourse in strategic information systems literature concerning the use of social media by individuals and organizations. Theoretically, it expands the understanding of the phenomenon of continuance intentions and specifically the role of the gender differences in its determinants. On a practical level, it delivers insights for SNS providers and marketers into how satisfaction and continuance intentions of male and female SNS users can be differentially promoted. Furthermore, as organizations increasingly rely on corporate social networks to foster collaboration and innovation, our insights deliver initial recommendations on how organizational social media initiatives can be supported with regard to gender-based differences.}, language = {en} } @article{WenningerCheungKrasnova2019, author = {Wenninger, Helena Eva and Cheung, Christy M. K. and Krasnova, Hanna}, title = {College-aged users behavioral strategies to reduce envy on social networking sites}, series = {Computers in human behavior}, volume = {97}, journal = {Computers in human behavior}, publisher = {Elsevier}, address = {Oxford}, issn = {0747-5632}, doi = {10.1016/j.chb.2019.02.025}, pages = {10 -- 23}, year = {2019}, abstract = {Social networking sites (SNSs) are central to social interaction and information sharing in the digital age. However, consuming social information on SNSs invites social upward comparisons with highly socially desirable profile representations, which easily elicits envy in users and leads to unfavorable behaviors on SNSs. This in turn can erode the subjective well-being of users and the sustainability of the SNS platform. Therefore, this paper seeks to develop a better theoretical understanding of how users respond to envy on SNSs. We review literature on envy in offline interactions to derive three behavioral strategies to reduce envy, which we then transfer to the SNS context (self-enhancement, gossiping, and discontinuous intention). Further, we propose a research model and examine how culture, specifically individualism-collectivism, affects the relationship between envy on an SNS and the three strategies. We empirically test the variance-based structural equation model through survey data collected of Facebook users from Germany and Hong Kong. Our findings provide first insights into the link between envy on SNSs, related behavioral strategies and the moderating role of individualism for self-enhancement.}, language = {en} } @article{WenningerKrasnovaBuxmann2019, author = {Wenninger, Helena Eva and Krasnova, Hanna and Buxmann, Peter}, title = {Understanding the role of social networking sites in the subjective well-being of users}, series = {European Journal of Information Systems}, volume = {28}, journal = {European Journal of Information Systems}, number = {2}, publisher = {Routledge, Taylor \& Francis Group}, address = {Abingdon}, issn = {0960-085X}, doi = {10.1080/0960085X.2018.1496883}, pages = {126 -- 148}, year = {2019}, abstract = {Given the rising popularity of social networking sites (SNSs), the influence of these platforms on the subjective well-being (SWB) of their users is an emerging topic in information systems research. Building on the norm of reciprocity and the social functional approach to positive emotions, we posit that targeted reciprocity-evoking forms of SNS activities are best suited to promote users' positive emotions. The favourable potential of these activities is likely to be particularly pronounced among adolescents who pay special attention to social acceptance, which can be channelled with the help of reciprocal communication. Therefore, we conducted a quantitative 7-day diary study of 162 adolescent Facebook users attending German schools, looking at the impact of their daily SNS activities on their SWB. Based on a linear mixed model analysis, our results confirm a positive link between targeted reciprocity-evoking activities - such as chatting, giving and receiving feedback - and adolescents' positive emotions. Our findings provide a reassuring perspective on the implications of the sociotechnical design of SNS communication channels. Specifically, by encouraging targeted activities, providers, users, and other stakeholders can ensure the beneficial impact of this technology on users' SWB.}, language = {en} } @article{KrasnovaVeltriSpengleretal.2013, author = {Krasnova, Hanna and Veltri, Natasha F. and Spengler, Klaus and G{\"u}nther, Oliver}, title = {"Deal of the Day" Platforms what drives Consumer loyalty?}, series = {Business \& information systems engineering : the international journal of Wirtschaftsinformatik}, volume = {5}, journal = {Business \& information systems engineering : the international journal of Wirtschaftsinformatik}, number = {3}, publisher = {Springer}, address = {Heidelberg}, issn = {1867-0202}, doi = {10.1007/s12599-013-0268-2}, pages = {165 -- 177}, year = {2013}, abstract = {"Deal of the Day" (DoD) platforms have quickly become popular by offering savings on local services, products and vacations. For merchants, these platforms represent a new marketing channel to advertise their products and services and attract new customers. DoD platform providers, however, struggle to maintaining a stable market share and profitability, because entry and switching costs are low. To sustain a competitive market position, DoD providers are looking for ways to build a loyal customer base. However, research examining the determinants of user loyalty in this novel context is scarce. To fill this gap, this study employs Grounded Theory methodology to develop a conceptual model of customer loyalty to a DoD provider. In the next step, qualitative insights are enriched and validated using quantitative data from a survey of 202 DoD users. The authors find that customer loyalty is in large part driven by monetary incentives, but can be eroded if impressions from merchant encounters are below expectations. In addition, enhancing the share of deals relevant for consumers, i.e. signal-to-noise ratio, and mitigating perceived risks of a transaction emerge as challenges. Beyond theoretical value, the results offer practical insights into how customer loyalty to a DoD provider can be promoted.}, language = {en} } @article{BaumAbramovaMeissneretal.2023, author = {Baum, Katharina and Abramova, Olga and Meißner, Stefan and Krasnova, Hanna}, title = {The effects of targeted political advertising on user privacy concerns and digital product acceptance}, series = {Electronic markets}, volume = {33}, journal = {Electronic markets}, number = {46}, publisher = {Springer}, address = {Heidelberg}, issn = {1019-6781}, doi = {10.1007/s12525-023-00656-1}, pages = {17}, year = {2023}, abstract = {Online businesses are increasingly relying on targeted advertisements as a revenue stream, which might lead to privacy concerns and hinder product adoption. Therefore, it is crucial for online companies to understand which types of targeted advertisements consumers will accept. In recent years, users have been increasingly targeted by political advertisements, which has caused adverse reactions in media and society. Nonetheless, few studies experimentally investigate user privacy concerns and their role in acceptance decisions in response to targeted political advertisements. To fill this gap, we explore the magnitude of privacy concerns towards targeted political ads compared to "traditional" targeting in the product context. Surprisingly, we find no notable differences in privacy concerns between these data use purposes. In the next step, user preferences over ad types are elicited with the help of a discrete choice experiment in the mobile app adoption context. Our findings suggest that while targeted political advertising is somewhat less desirable than targeted product advertising, the odds of choosing an app are statistically insignificant between two data use purposes. Together, these results contribute to a better understanding of users' privacy concerns and preferences in the context of targeted political advertising online.}, language = {en} }