@article{BalderjahnPeyerSeegebarthetal.2018, author = {Balderjahn, Ingo and Peyer, Mathias and Seegebarth, Barbara and Wiedmann, Klaus-Peter and Weber, Anja}, title = {The many faces of sustainability-conscious consumers}, series = {Journal of Business Research}, volume = {91}, journal = {Journal of Business Research}, publisher = {Elsevier}, address = {New York}, issn = {0148-2963}, doi = {10.1016/j.jbusres.2018.05.022}, pages = {83 -- 93}, year = {2018}, abstract = {Responding to the global call for a "sustainable economy" requires meaningful insights into sustainability-conscious consumers and their actual buying behaviors. Sustainable consumption is not an all-or-nothing phenomenon because it encompasses several distinct behavioral patterns and consumption types. Therefore, companies are well advised to recognize multiple types of sustainability-conscious consumers with different expectations, attitudes, and values and to implement targeting strategies that do not rest on the assumption of homogeneity. Thus, the objective of this study is to provide a more fine-grained picture of (un)sustainable consumer segments and their differentiated effects in different product markets. Based on three large datasets, we create a robust six-segment typology of consumer consciousness regarding sustainable consumption. By using panel data on actual purchases, the results show not only that sustainability concerns significantly positively influence actual sustainable purchases, as expected, but also that sustainable buying can occur independently of sustainability concerns.}, language = {en} } @article{ZiesemerHuettelBalderjahn2019, author = {Ziesemer, Florence and H{\"u}ttel, Alexandra and Balderjahn, Ingo}, title = {Anti-Consumption}, series = {Sustainability}, volume = {11}, journal = {Sustainability}, number = {23}, publisher = {MDPI}, address = {Basel}, issn = {2071-1050}, doi = {10.3390/su11236663}, pages = {16}, year = {2019}, abstract = {Transcending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulative policy measures, more positive communication to strengthen the visibility of initiatives and emphasize individual benefits, establishing a sense of community, anti-consumer activism, and education. We argue for complementary action between top-down strategies, bottom-up initiatives, corporate activities, and consumer behavior. The results are valuable to researchers, activists, marketers, and policymakers who seek to enhance their understanding of materially reduced consumption patterns based on the real-life experiences of active pioneers in the field.}, language = {en} } @article{HuettelZiesemerPeyeretal.2017, author = {H{\"u}ttel, Alexandra and Ziesemer, Florence and Peyer, Mathias and Balderjahn, Ingo}, title = {To purchase or not?}, series = {Journal of Cleaner Production}, volume = {174}, journal = {Journal of Cleaner Production}, publisher = {Elsevier}, address = {Oxford}, issn = {0959-6526}, doi = {10.1016/j.jclepro.2017.11.019}, pages = {827 -- 836}, year = {2017}, abstract = {Although ecologically and socially responsible consumption helps to reduce the harmful effects of resource use for both nature and society, all types of consumption (whether green or fair) deplete valuable resources. At the same time, to maintain household financial sustainability, spending should not exceed a household's financial resources. Thus, economically sustainable consumption is related to the consumer's decision to not buy products and the disposition to forgo specific purchases. Based on a means-end chain approach, this study investigates consumer cognitive decision-making structures related to six distinct options for economically (non-)sustainable consumption. Whereas saving motives, waste concerns, and avoidance motivations support economically sustainable decisions, economically non-sustainable decision-making is directly linked to attaining overall life goals. By clustering respondents based on the elicited means-end chains, the study discloses four consumer groups with distinctive motivational structures. The study also reveals several obstacles to promoting economic sustainability, indicates methods to overcome such obstacles, and suggests avenues for future research.}, language = {en} } @article{ZiesemerHuettelBalderjahn2021, author = {Ziesemer, Florence and H{\"u}ttel, Alexandra and Balderjahn, Ingo}, title = {Young people as drivers or inhibitors of the sustainability movement}, series = {Journal of consumer policy : consumer issues in law, economics and behavioural sciences}, volume = {44}, journal = {Journal of consumer policy : consumer issues in law, economics and behavioural sciences}, number = {3}, publisher = {Springer}, address = {New York}, issn = {0168-7034}, doi = {10.1007/s10603-021-09489-x}, pages = {427 -- 453}, year = {2021}, abstract = {As overconsumption has negative effects on ecological balance, social equality, and individual well-being, reducing consumption levels among the materially affluent is an emerging strategy for sustainable development. Today's youth form a crucial target group for intervening in unsustainable overconsumption habits and for setting the path and ideas on responsible living. This article explores young people's motivations for engaging in three behavioural patterns linked to anti-consumption (voluntary simplicity, collaborative consumption, and living within one's means) in relation to sustainability. Applying a qualitative approach, laddering interviews reveal the consequences and values behind the anti-consumption behaviours of young people of ages 14 to 24 according to a means-end chains analysis. The findings highlight potential for and the challenges involved in motivating young people to reduce material levels of consumption for the sake of sustainability. Related consumer policy tools from the fields of education and communication are identified. This article provides practical implications for policy makers, activists, and educators. Consumer policies may strengthen anti-consumption among young people by addressing individual benefits, enabling reflection on personal values, and referencing credible narratives. The presented insights can help give a voice to young consumers, who struggle to establish themselves as key players in shaping the future consumption regime.}, language = {en} } @article{HuettelBalderjahn2022, author = {H{\"u}ttel, Alexandra and Balderjahn, Ingo}, title = {The coronavirus pandemic}, series = {The Journal of consumer affairs}, volume = {56}, journal = {The Journal of consumer affairs}, number = {1}, publisher = {Wiley}, address = {Hoboken}, issn = {1745-6606}, doi = {10.1111/joca.12419}, pages = {68 -- 96}, year = {2022}, abstract = {As a means to preserve present and future generations' living conditions, sustainable consumption presents a route to the enhanced well-being of individuals. However, the occurrence of the COVID-19 pandemic raises the question of whether society is going to continue down a path of increased awareness of sustainable consumption or whether the pandemic will move people to focus more on themselves. Based on data gathered before and near the end of the first pandemic lockdown in Germany in spring 2020, this research demonstrates that ecological, social, and voluntary simplicity consciousness deteriorated in the minds of sustainability-conscious consumers, with notable impacts on their willingness to spend sustainably and their shopping affinity. Furthermore, we identify segments that show particular vulnerability to the lockdown by reacting with a decrease in their ecological consumption consciousness. This study concludes with a discussion of the pandemic's implications for the spread of sustainable consumption styles and human well-being.}, language = {en} } @incollection{BalderjahnPeyer2012, author = {Balderjahn, Ingo and Peyer, Mathias}, title = {Soziales Konsumbewusstsein: Skalenentwicklung und -validierung}, series = {Nachhaltigkeit - Unternehmerisches Handeln in globaler Verantwortung}, booktitle = {Nachhaltigkeit - Unternehmerisches Handeln in globaler Verantwortung}, editor = {Corsten, Hans and Roth, Stefan}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-8349-3179-5}, publisher = {Universit{\"a}t Potsdam}, pages = {93 -- 112}, year = {2012}, language = {de} } @article{PeyerBalderjahn2008, author = {Peyer, Mathias and Balderjahn, Ingo}, title = {Zahlungsbereitschaft f{\"u}r sozialvertr{\"a}gliche Produkte}, year = {2008}, abstract = {Studien im Bereich des fairen Handels sch{\"a}tzen oftmals hohe Zahlungsbereitschaften der Kon-sumenten. Die geringen Marktanteile f{\"u}r fair gehandelte Produkte liefern jedoch ein anderes Bild und lassen auf eine hohe soziale W{\"u}nschbarkeit in den Antworten schließen. Ziel dieser Studie war es mittels Discrete-Choice-Analyse den Probanden in einer realit{\"a}tsnahen Kaufsitua-tion sozialvertr{\"a}gliche Produkte anzubieten. Im Rahmen der Diskreten Entscheidungsanalyse wurden Kaufwahrscheinlichkeiten und Marktanteile f{\"u}r die einzelnen Produkte gesch{\"a}tzt. Ins-besondere in Kombination mit einem Markenprodukt lassen die ermittelten Mehrpreisbereit-schaften auf nicht unerhebliche Marktchancen f{\"u}r gesiegelte Produkte schließen. Die Ergebnis-se zeigen auch, dass mehr Informationen und h{\"o}heres Vertrauen der Konsumenten {\"u}ber Fair Trade zu einer gesteigerten Preisbereitschaft f{\"u}hren. Als Resultat der Zertifizierung mit Fair Trade Siegeln wurden nicht zu untersch{\"a}tzende Wettbewerbsvorteile f{\"u}r Produzenten von Kon-sumg{\"u}tern festgestellt.}, language = {de} } @book{BalderjahnScholderer2007, author = {Balderjahn, Ingo and Scholderer, Joachim}, title = {Konsumentenverhalten und Marketing : Grundlagen f{\"u}r Strategien und Maßnahmen}, publisher = {Sch{\"a}ffer-Poeschel Verlag f{\"u}r Wirtschaft Steuern Recht GmbH}, address = {Stuttgart}, isbn = {3-7910-2535-X}, pages = {244 S.}, year = {2007}, language = {de} } @article{BalderjahnSpecht2007, author = {Balderjahn, Ingo and Specht, Guenter}, title = {Einf{\"u}hrung in die Betriebswirtschaftslehre}, publisher = {Sch{\"a}ffer-Poeschel}, address = {Stuttgart}, isbn = {978-3-79102680-0}, pages = {299 S.}, year = {2007}, language = {de} } @article{GruberVossBalderjahnetal.2007, author = {Gruber, Thorsten and Voss, Roediger and Balderjahn, Ingo and Reppel, Alexander}, title = {Online Laddering}, isbn = {978-3-8349-0229-0}, year = {2007}, language = {de} }