@misc{Balderjahn2001,
  author    = {Balderjahn, Ingo},
  title     = {{\"O}kologisches Marketing},
  isbn      = {3-8006-2689-6},
  year      = {2001},
  language  = {de}
}
@misc{Balderjahn2001,
  author    = {Balderjahn, Ingo},
  title     = {{\"O}ko-Controlling},
  isbn      = {3-8006-2689-6},
  year      = {2001},
  language  = {de}
}
@article{PeyerBalderjahn2008,
  author    = {Peyer, Mathias and Balderjahn, Ingo},
  title     = {Zahlungsbereitschaft f{\"u}r sozialvertr{\"a}gliche Produkte},
  year      = {2008},
  abstract  = {Studien im Bereich des fairen Handels sch{\"a}tzen oftmals hohe Zahlungsbereitschaften der Kon-sumenten. Die geringen Marktanteile f{\"u}r fair gehandelte Produkte liefern jedoch ein anderes Bild und lassen auf eine hohe soziale W{\"u}nschbarkeit in den Antworten schließen. Ziel dieser Studie war es mittels Discrete-Choice-Analyse den Probanden in einer realit{\"a}tsnahen Kaufsitua-tion sozialvertr{\"a}gliche Produkte anzubieten. Im Rahmen der Diskreten Entscheidungsanalyse wurden Kaufwahrscheinlichkeiten und Marktanteile f{\"u}r die einzelnen Produkte gesch{\"a}tzt. Ins-besondere in Kombination mit einem Markenprodukt lassen die ermittelten Mehrpreisbereit-schaften auf nicht unerhebliche Marktchancen f{\"u}r gesiegelte Produkte schließen. Die Ergebnis-se zeigen auch, dass mehr Informationen und h{\"o}heres Vertrauen der Konsumenten {\"u}ber Fair Trade zu einer gesteigerten Preisbereitschaft f{\"u}hren. Als Resultat der Zertifizierung mit Fair Trade Siegeln wurden nicht zu untersch{\"a}tzende Wettbewerbsvorteile f{\"u}r Produzenten von Kon-sumg{\"u}tern festgestellt.},
  language  = {de}
}
@article{ZiesemerHuettelBalderjahn2021,
  author    = {Ziesemer, Florence and H{\"u}ttel, Alexandra and Balderjahn, Ingo},
  title     = {Young people as drivers or inhibitors of the sustainability movement},
  series = {Journal of consumer policy : consumer issues in law, economics and behavioural sciences},
  volume    = {44},
  journal   = {Journal of consumer policy : consumer issues in law, economics and behavioural sciences},
  number    = {3},
  publisher = {Springer},
  address   = {New York},
  issn      = {0168-7034},
  doi       = {10.1007/s10603-021-09489-x},
  pages     = {427 -- 453},
  year      = {2021},
  abstract  = {As overconsumption has negative effects on ecological balance, social equality, and individual well-being, reducing consumption levels among the materially affluent is an emerging strategy for sustainable development. Today's youth form a crucial target group for intervening in unsustainable overconsumption habits and for setting the path and ideas on responsible living. This article explores young people's motivations for engaging in three behavioural patterns linked to anti-consumption (voluntary simplicity, collaborative consumption, and living within one's means) in relation to sustainability. Applying a qualitative approach, laddering interviews reveal the consequences and values behind the anti-consumption behaviours of young people of ages 14 to 24 according to a means-end chains analysis. The findings highlight potential for and the challenges involved in motivating young people to reduce material levels of consumption for the sake of sustainability. Related consumer policy tools from the fields of education and communication are identified. This article provides practical implications for policy makers, activists, and educators. Consumer policies may strengthen anti-consumption among young people by addressing individual benefits, enabling reflection on personal values, and referencing credible narratives. The presented insights can help give a voice to young consumers, who struggle to establish themselves as key players in shaping the future consumption regime.},
  language  = {en}
}
@misc{Balderjahn2013,
  author    = {Balderjahn, Ingo},
  title     = {Wie viel Moral braucht die BWL?},
  series = {Die Betriebswirtschaft : DBW},
  volume    = {73},
  journal   = {Die Betriebswirtschaft : DBW},
  number    = {3},
  publisher = {Sch{\"a}ffer-Poeschel},
  address   = {Stuttgart},
  issn      = {0342-7064},
  pages     = {161 -- 163},
  year      = {2013},
  language  = {de}
}
@article{MaiHoffmannBalderjahn2021,
  author    = {Mai, Robert and Hoffmann, Stefan and Balderjahn, Ingo},
  title     = {When drivers become inhibitors of organic consumption},
  series = {Journal of the Academy of Marketing Science},
  volume    = {49},
  journal   = {Journal of the Academy of Marketing Science},
  publisher = {Springer},
  address   = {Dordrecht},
  issn      = {0092-0703},
  doi       = {10.1007/s11747-021-00787-x},
  pages     = {1151 -- 1174},
  year      = {2021},
  abstract  = {The organic market is characterized by remarkable disparities, and confusion persists about which motives drive organic consumption. To understand them, this research introduces the idea that the same consumer motives can exert different and potentially opposite impacts when organic consumption patterns unfold. The proposed multistage theory of differential effects distinguishes a participation stage, when consumers decide whether to purchase organic at all, and an expenditure stage, when consumers decide about how much of their budget to spend on organic products across purchases. An analysis of shopping patterns of approximately 14,000 households confirms the proposed differential influences: Other-oriented motives (care for others and the environment) support participation but impede sustained expenditures. Only self-oriented motives (hedonism) foster both participation and expenditures. The results pinpoint the need to rethink organic consumption as a stage-specific problem, which opens up new perspectives for managers about an old but persistent problem.},
  language  = {en}
}
@article{KunzeBalderjahn2007,
  author    = {Kunze, Cornelia and Balderjahn, Ingo},
  title     = {Werthaltungen bei der Verwendung von Lifestyle Medizin},
  isbn      = {3-8349-0688-3},
  year      = {2007},
  language  = {de}
}
@article{HuettelBalderjahnHoffmann2020,
  author    = {H{\"u}ttel, Alexandra and Balderjahn, Ingo and Hoffmann, Stefan},
  title     = {Welfare beyond consumption},
  series = {Ecological economics},
  volume    = {176},
  journal   = {Ecological economics},
  publisher = {Elsevier},
  address   = {Amsterdam},
  issn      = {0921-8009},
  doi       = {10.1016/j.ecolecon.2020.106719},
  pages     = {13},
  year      = {2020},
  abstract  = {In developed regions worldwide, so-called anti-consumers are increasingly resisting high-level consumption lifestyles or shifting to alternative forms of consumption. A general reduction in consumption levels is considered necessary to attain global sustainability goals. However, knowledge regarding the factors driving people to deliberately consume less and how anti-consumption affects individuals' well-being is limited. Against this background, this study considers the influence of human values and the well-being effects of two types of anti-consumption: voluntary simplicity and collaborative consumption. Based on representative data from the US (N = 1075) and Germany (N = 1070), the findings show that the two anti-consumption types do not reduce the well-being of individuals' but in some cases, even improve it, which suggests that lowering consumption can not only help protect environmental resources but also serve the greater good of society. In particular, this relationship holds among collaborative consumers with a strong need for cognition, i.e., a cognitive thinking style that involves a high level of decision control. According to the study results, opposite value orientations are the drivers of voluntary simplicity and collaborative consumption (i.e., a focus on self-transcendence versus self-enhancement). These findings are comparable in both countries; however, the strength of the effects differs.},
  language  = {en}
}
@article{Balderjahn2006,
  author    = {Balderjahn, Ingo},
  title     = {Was unterscheidet harte und weiche Strukturgleichungsmodelle nun wirklich? : ein Kl{\"a}rungsversuch zur LISREL-PLS-Frage},
  year      = {2006},
  language  = {de}
}
@article{Balderjahn2005,
  author    = {Balderjahn, Ingo},
  title     = {Virtuelle Kundenintegration im Innovationsprozess},
  isbn      = {3-8350-0142-6},
  year      = {2005},
  language  = {de}
}
@article{WitzelBalderjahn2006,
  author    = {Witzel, Ruediger and Balderjahn, Ingo},
  title     = {Vertrauen als zentrales Konstrukt der Gesch{\"a}ftsbeziehung zwischen {\"A}rzten und Pharmaunternehmen},
  isbn      = {3-8006-3317-5},
  year      = {2006},
  language  = {de}
}
@article{Balderjahn2003,
  author    = {Balderjahn, Ingo},
  title     = {Validit{\"a}t : Konzept und Methoden},
  year      = {2003},
  language  = {de}
}
@article{HoffmannBalderjahnSeegebarthetal.2018,
  author    = {Hoffmann, Stefan and Balderjahn, Ingo and Seegebarth, Barbara and Mai, Robert and Peyer, Mathias},
  title     = {Under which conditions are consumers ready to boycott or buycott?},
  series = {Ecological economics},
  volume    = {147},
  journal   = {Ecological economics},
  publisher = {Elsevier},
  address   = {Amsterdam},
  issn      = {0921-8009},
  doi       = {10.1016/j.ecolecon.2018.01.004},
  pages     = {167 -- 178},
  year      = {2018},
  abstract  = {There are two fundamental ways in which consumers can express their concerns and obligations for society through their consumption decisions: They can boycott companies that they deem to be irresponsible or they may deliberately buy from companies that they perceive to act responsibly ('buycott'). It has been largely ignored that individuals are driven by different motivational mechanisms to join boycotts and buycotts (punishment vs. reward of corporate behaviors), and thus, these mechanisms have disparate implications for the participating individual (e.g., high vs. low subjective costs because of a restriction in consumption habits). This paper fills this void and develops a framework suggesting that the extent to which consumers translate their concerns and obligations for society into a willingness to boycott and/or buycott is bounded by self-interest. Using a unique, representative sample of 1833 German consumers, this study reveals that the effects of environmental concerns and universalism on buycotting are amplified by hedonism, while the effects of social concern on buycotting and boycotting are attenuated by hedonism and simplicity, respectively. These results have far-reaching implications for organizations and policy planners who aim to change corporate behavior.},
  language  = {en}
}
@misc{Balderjahn2001,
  author    = {Balderjahn, Ingo},
  title     = {Umweltzeichen},
  isbn      = {3-8006-2689-6},
  year      = {2001},
  language  = {de}
}
@article{BalderjahnWill1997,
  author    = {Balderjahn, Ingo and Will, Simone},
  title     = {Umweltvertr{\"a}gliches Konsumentenverhalten : Wege aus einem sozialen Dilemma},
  year      = {1997},
  language  = {de}
}
@book{Balderjahn1995,
  author    = {Balderjahn, Ingo},
  title     = {Umweltmanagement : eine Herausforderung f{\"u}r die Zukunft},
  url       = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-9231},
  publisher      = {Universit{\"a}t Potsdam},
  year      = {1995},
  abstract  = {Inhalt: Umweltschutz als gesellschaftlicher Anspruch -Sustainable Development -Umweltorientierte Anspruchsgruppen einer Unternehmung -Die Betroffenheit der Unternehmen -Bedeutung von Anspruchsgruppen -Lebenszyklen von gesellschaftlichen Anliegen Umweltschutz als Unternehmensziel -Duales Zielkonzept -Priorit{\"a}t des Umweltschutzes -Konfliktfelder zwischen {\"o}konomischen und {\"o}kologischen Zielen -Umweltschutz als Chance -Umweltschutz als ethischer Anspruch -Umweltaktive Verb{\"a}nde und Unternehmen Rahmenbedingungen umweltorientierter Unternehmensf{\"u}hrung -{\"U}bersicht -{\"O}kologie-Pull: das Umweltbewußtsein von Konsumenten, {\"O}kologieorientierung im Handel -{\"O}kologie-Push: Die EU-Umwelt-Auditing Verordnung Umweltmanagement -Das Umweltmanagement-Konzept -{\"U}bersicht: Strategien im Umweltmanagement -{\"O}kologische Basisstrategien -Risikostrategien Instrumente des Umweltmanagements -{\"O}ko-Bilanzen -Umwelt- und Risikodialog},
  language  = {de}
}
@incollection{LueckBalderjahnKammetal.2000,
  author    = {L{\"u}ck, Erika and Balderjahn, Ingo and Kamm, Birgit and Greil, Holle and Wallschl{\"a}ger, Hans-Dieter and Jessel, Beate and B{\"o}ckmann, Christine and Oberh{\"a}nsli, Roland and Soyez, Konrad and Schmeer, Ernst and Blumenstein, Oswald and Berndt, Klaus-Peter and Edeling, Thomas and Friedrich, Sabine and Kaden, Klaus and Scheller, Frieder W. and Petersen, Hans-Georg and Asche, Hartmut and Bronstert, Axel and Giest, Hartmut and Gaedke, Ursula and L{\"o}hmannsr{\"o}ben, Hans-Gerd and Jeltsch, Florian and J{\"a}nkel, Ralph and Gzik, Axel and Bork, Hans-Rudolf and Bork, Hans-Rudolf},
  title     = {Umweltforschung f{\"u}r das Land Brandenburg : Arbeitsgruppen und Professuren},
  url       = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-3797},
  publisher      = {Universit{\"a}t Potsdam},
  year      = {2000},
  language  = {de}
}
@article{BalderjahnMuellerBorketal.2000,
  author    = {Balderjahn, Ingo and M{\"u}ller, Klaus and Bork, Hans-Rudolf and Petersen, Hans-Georg and Schultz, Peter and Soyez, Konrad and Thr{\"a}n, Daniela},
  title     = {Umweltforschung f{\"u}r das Land Brandenburg},
  series = {Brandenburgische Umwelt-Berichte : BUB ; Schriftenreihe der Mathematisch-Naturwissenschaftlichen Fakult{\"a}t der Universit{\"a}t Potsdam},
  volume    = {8},
  journal   = {Brandenburgische Umwelt-Berichte : BUB ; Schriftenreihe der Mathematisch-Naturwissenschaftlichen Fakult{\"a}t der Universit{\"a}t Potsdam},
  issn      = {1434-2375},
  url       = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-3854},
  pages     = {54 -- 78},
  year      = {2000},
  abstract  = {BALDERJAHN, I.; KRUEGER, C.: Produkte und Prozesse mit dem Ziel Nachhaltigkeit Teilprojekt: "Marketing, Kommunikation, Informationsmanagement" ; M{\"U}LLER, K. et al: Ans{\"a}tze f{\"u}r eine dauerhaft umweltgerechte landwirtschaftliche Produktion: Modellgebiet Nordost-Deutschland (GRANO) ; PETERSEN, H.-G.; M{\"U}LLER, K.: GRANO - Projektbereich 1: Dezentrale Bewertungs- und Koordinationsmechanismen - Teilprojekt 2: Honorierung {\"o}kologischer Leistungen ; SCHULTZ, P.; SOYEZ, K.: Der {\"o}kologische Friedhof - Ein Ort des Lebens ; THR{\"A}N, D.: Nachhaltiges Stoffstrommanagement l{\"a}ndlich strukturschwacher Regionen},
  language  = {de}
}
@article{BalderjahnZierkeAckermann1998,
  author    = {Balderjahn, Ingo and Zierke, Irene and Ackermann, Peter},
  title     = {Umweltforschung f{\"u}r das Land Brandenburg},
  series = {Brandenburgische Umwelt-Berichte : BUB ; Schriftenreihe der Mathematisch-Naturwissenschaftlichen Fakult{\"a}t der Universit{\"a}t Potsdam},
  volume    = {2},
  journal   = {Brandenburgische Umwelt-Berichte : BUB ; Schriftenreihe der Mathematisch-Naturwissenschaftlichen Fakult{\"a}t der Universit{\"a}t Potsdam},
  issn      = {1434-2375},
  url       = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-3745},
  pages     = {38 -- 46},
  year      = {1998},
  language  = {de}
}
@article{BalderjahnBlumensteinMittelstaedt1998,
  author    = {Balderjahn, Ingo and Blumenstein, Oswald and Mittelst{\"a}dt, Horst},
  title     = {Umweltforschung f{\"u}r das Land Brandenburg},
  series = {Brandenburgische Umwelt-Berichte : BUB ; Schriftenreihe der Mathematisch-Naturwissenschaftlichen Fakult{\"a}t der Universit{\"a}t Potsdam},
  volume    = {2},
  journal   = {Brandenburgische Umwelt-Berichte : BUB ; Schriftenreihe der Mathematisch-Naturwissenschaftlichen Fakult{\"a}t der Universit{\"a}t Potsdam},
  issn      = {1434-2375},
  url       = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-3774},
  pages     = {30 -- 36},
  year      = {1998},
  language  = {de}
}
@article{AckermannFiermentBroddeetal.1998,
  author    = {Ackermann, Peter and Fierment, Gerold and Brodde, Peter and Zierke, Irene and Balderjahn, Ingo and Kamm, Birgit and Wallschl{\"a}ger, Hans-Dieter and B{\"o}ckmann, Christine and Soyez, Konrad and Schmeer, Ernst and Blumenstein, Oswald and Berndt, Peter},
  title     = {Umweltforschung f{\"u}r das Land Brandenburg},
  series = {Brandenburgische Umwelt-Berichte : BUB ; Schriftenreihe der Mathematisch-Naturwissenschaftlichen Fakult{\"a}t der Universit{\"a}t Potsdam},
  volume    = {2},
  journal   = {Brandenburgische Umwelt-Berichte : BUB ; Schriftenreihe der Mathematisch-Naturwissenschaftlichen Fakult{\"a}t der Universit{\"a}t Potsdam},
  issn      = {1434-2375},
  url       = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-3645},
  pages     = {120 -- 135},
  year      = {1998},
  abstract  = {Brandenburgisches Umweltforschungszentrum e.V.: Arbeitsgruppe: Nachhaltigkeit ; Arbeitsgruppe: Umwelt- und Biotechnologie ; Arbeitsgruppe: Umweltmanagement ; Arbeitsgruppe: Umweltsoziologie ; Zentrum f{\"u}r Umweltwissenschaften: Arbeitsgruppe: Betriebliches Umweltmanagement/Umweltbewußtes Konsumentenverhalten ; Arbeitsgruppe: Gr{\"u}ne Bioraffinerie ; Arbeitsgruppe: Integrierter Arten- und Biotopschutz ; Arbeitsgruppe: LIDAR-Inversionen ; Arbeitsgruppe: FG {\"O}kotechnologie ; Arbeitsgruppe: Regenerative Energien ; Arbeitsgruppe: Stoffdynamik in Geosystemen ; Arbeitsgruppe: Umweltbildung},
  language  = {de}
}
@article{HuettelZiesemerPeyeretal.2017,
  author    = {H{\"u}ttel, Alexandra and Ziesemer, Florence and Peyer, Mathias and Balderjahn, Ingo},
  title     = {To purchase or not?},
  series = {Journal of Cleaner Production},
  volume    = {174},
  journal   = {Journal of Cleaner Production},
  publisher = {Elsevier},
  address   = {Oxford},
  issn      = {0959-6526},
  doi       = {10.1016/j.jclepro.2017.11.019},
  pages     = {827 -- 836},
  year      = {2017},
  abstract  = {Although ecologically and socially responsible consumption helps to reduce the harmful effects of resource use for both nature and society, all types of consumption (whether green or fair) deplete valuable resources. At the same time, to maintain household financial sustainability, spending should not exceed a household's financial resources. Thus, economically sustainable consumption is related to the consumer's decision to not buy products and the disposition to forgo specific purchases. Based on a means-end chain approach, this study investigates consumer cognitive decision-making structures related to six distinct options for economically (non-)sustainable consumption. Whereas saving motives, waste concerns, and avoidance motivations support economically sustainable decisions, economically non-sustainable decision-making is directly linked to attaining overall life goals. By clustering respondents based on the elicited means-end chains, the study discloses four consumer groups with distinctive motivational structures. The study also reveals several obstacles to promoting economic sustainability, indicates methods to overcome such obstacles, and suggests avenues for future research.},
  language  = {en}
}
@article{SeegebarthPeyerBalderjahnetal.2016,
  author    = {Seegebarth, Barbara and Peyer, Mathias and Balderjahn, Ingo and Wiedmann, Klaus-Peter},
  title     = {The Sustainability Roots of Anticonsumption Lifestyles and Initial},
  series = {The Journal of consumer affairs},
  volume    = {50},
  journal   = {The Journal of consumer affairs},
  publisher = {Wiley},
  address   = {Hoboken},
  issn      = {0022-0078},
  doi       = {10.1111/joca.12077},
  pages     = {68 -- 99},
  year      = {2016},
  abstract  = {This article introduces the concept of sustainability-rooted anticonsumption (SRAC), which refers to consumers' anticonsumption practices of voluntary simplicity in living and, on a smaller level, collaborative consumption and boycotting with the goal of supporting sustainable economic development. The SRAC measurement approach is validated based on three empirical studies. Results of a representative German sample (Study 2) reveal that SRAC is predominantly negatively linked to consumer overconsumption dispositions. Exemplary, voluntary simplification and boycott intention may result in declining levels of indebtedness. Study 3 shows that psychosocial well-being is positively related to SRAC and overconsumption. However, a simplified lifestyle and a greater willingness to boycott are not necessarily associated with psychosocial well-being. This article provides insights for practitioners and policymakers to leverage existing SRAC values via "new" business models (sharing offers) or to influence the existing level of consciousness to effectively pave the way for solid progress in the sustainability movement.},
  language  = {en}
}
@article{BalderjahnSeegebarthPeyeretal.2016,
  author    = {Balderjahn, Ingo and Seegebarth, Barbara and Peyer, Mathias and Wiedmann, Klaus-Peter},
  title     = {The sustainability roots of anti-consumption lifestyles and initial insights regarding their effects on consumers' well-being},
  series = {The Journal of consumer affairs : JCA},
  volume    = {50},
  journal   = {The Journal of consumer affairs : JCA},
  number    = {1},
  publisher = {ACCI},
  address   = {Ames, Iowa},
  issn      = {1745-6606},
  doi       = {10.1111/joca.12077},
  pages     = {68 -- 99},
  year      = {2016},
  abstract  = {This article introduces the concept of sustainability-rooted anticonsumption (SRAC), which refers to consumers' anticonsumption practices of voluntary simplicity in living and, on a smaller level, collaborative consumption and boycotting with the goal of supporting sustainable economic development. The SRAC measurement approach is validated based on three empirical studies. Results of a representative German sample (Study 2) reveal that SRAC is predominantly negatively linked to consumer overconsumption dispositions. Exemplary, voluntary simplification and boycott intention may result in declining levels of indebtedness. Study 3 shows that psychosocial well-being is positively related to SRAC and overconsumption. However, a simplified lifestyle and a greater willingness to boycott are not necessarily associated with psychosocial well-being. This article provides insights for practitioners and policymakers to leverage existing SRAC values via "new" business models (sharing offers) or to influence the existing level of consciousness to effectively pave the way for solid progress in the sustainability movement.},
  language  = {en}
}
@article{Balderjahn1999,
  author    = {Balderjahn, Ingo},
  title     = {The perceived risks and benefits of genetically modified food products : Experts versus consumers},
  year      = {1999},
  language  = {en}
}
@article{BalderjahnPeyerSeegebarthetal.2018,
  author    = {Balderjahn, Ingo and Peyer, Mathias and Seegebarth, Barbara and Wiedmann, Klaus-Peter and Weber, Anja},
  title     = {The many faces of sustainability-conscious consumers},
  series = {Journal of Business Research},
  volume    = {91},
  journal   = {Journal of Business Research},
  publisher = {Elsevier},
  address   = {New York},
  issn      = {0148-2963},
  doi       = {10.1016/j.jbusres.2018.05.022},
  pages     = {83 -- 93},
  year      = {2018},
  abstract  = {Responding to the global call for a "sustainable economy" requires meaningful insights into sustainability-conscious consumers and their actual buying behaviors. Sustainable consumption is not an all-or-nothing phenomenon because it encompasses several distinct behavioral patterns and consumption types. Therefore, companies are well advised to recognize multiple types of sustainability-conscious consumers with different expectations, attitudes, and values and to implement targeting strategies that do not rest on the assumption of homogeneity. Thus, the objective of this study is to provide a more fine-grained picture of (un)sustainable consumer segments and their differentiated effects in different product markets. Based on three large datasets, we create a robust six-segment typology of consumer consciousness regarding sustainable consumption. By using panel data on actual purchases, the results show not only that sustainability concerns significantly positively influence actual sustainable purchases, as expected, but also that sustainable buying can occur independently of sustainability concerns.},
  language  = {en}
}
@article{BalderjahnHoffmann2023,
  author    = {Balderjahn, Ingo and Hoffmann, Stefan},
  title     = {The Effectiveness of consume-less appeals in social marketing},
  series = {Journal of macromarketing},
  journal   = {Journal of macromarketing},
  publisher = {Sage},
  address   = {Thousand Oaks, Calif.},
  issn      = {0276-1467},
  doi       = {10.1177/02761467231205448},
  year      = {2023},
  abstract  = {Consume-less appeals in social marketing can help reduce the lavish consumption in wealthy countries, which poses a major threat to the climate. This study experimentally examines the effectiveness of three different types of consume-less appeals (informative, social normative, and emotional appeals) on participants' actual spending levels during a real shopping trip compared to a control group (no appeal). In addition, the study tests whether these appeals evoke negative rebounds (in terms of post-purchase climate donation) or positive rebounds (in terms of accepting post-purchase material giveaways). A field experiment in a grocery store in Germany with 170 participants shows that social normative and the emotional appeals reduce actual shopping spending. Informative and social normative appeals increase donations, and emotional appeals reduce the items of taken giveaways. The findings further support certain indirect impacts of the consume-less appeals on rebounds in terms of spending levels.},
  language  = {en}
}
@article{HuettelBalderjahn2022,
  author    = {H{\"u}ttel, Alexandra and Balderjahn, Ingo},
  title     = {The coronavirus pandemic},
  series = {The Journal of consumer affairs},
  volume    = {56},
  journal   = {The Journal of consumer affairs},
  number    = {1},
  publisher = {Wiley},
  address   = {Hoboken},
  issn      = {1745-6606},
  doi       = {10.1111/joca.12419},
  pages     = {68 -- 96},
  year      = {2022},
  abstract  = {As a means to preserve present and future generations' living conditions, sustainable consumption presents a route to the enhanced well-being of individuals. However, the occurrence of the COVID-19 pandemic raises the question of whether society is going to continue down a path of increased awareness of sustainable consumption or whether the pandemic will move people to focus more on themselves. Based on data gathered before and near the end of the first pandemic lockdown in Germany in spring 2020, this research demonstrates that ecological, social, and voluntary simplicity consciousness deteriorated in the minds of sustainability-conscious consumers, with notable impacts on their willingness to spend sustainably and their shopping affinity. Furthermore, we identify segments that show particular vulnerability to the lockdown by reacting with a decrease in their ecological consumption consciousness. This study concludes with a discussion of the pandemic's implications for the spread of sustainable consumption styles and human well-being.},
  language  = {en}
}
@article{BalderjahnSchmidt1994,
  author    = {Balderjahn, Ingo and Schmidt, Oliver},
  title     = {Studieren in den neuen Bundesl{\"a}ndern (13) : das Studium der Wirtschaftswissenschaften an der Universit{\"a}t Potsdam},
  year      = {1994},
  language  = {de}
}
@book{Balderjahn2000,
  author    = {Balderjahn, Ingo},
  title     = {Standortmarketing},
  series = {Forum Marketing and Management},
  volume    = {1},
  journal   = {Forum Marketing and Management},
  publisher = {Lucius \& Lucius},
  address   = {Stuttgart},
  isbn      = {3-8282-0125-3},
  pages     = {159 S.},
  year      = {2000},
  language  = {de}
}
@book{Balderjahn2014,
  author    = {Balderjahn, Ingo},
  title     = {Standortmarketing},
  series = {UTB ; 4195},
  journal   = {UTB ; 4195},
  edition   = {2., komplett {\"u}berarb. Aufl.},
  publisher = {UVK},
  address   = {Konstanz},
  isbn      = {978-3-8252-4195-7},
  pages     = {167},
  year      = {2014},
  abstract  = {Wann ist ein Standort f{\"u}r Unternehmen attraktiv? Niedrige Steuern, kluge K{\"o}pfe, gute Infrastruktur und sozialer Frieden sind wichtige Standortfaktoren. Das Lehrbuch geht auf den zunehmend international gef{\"u}hrten Standortwettbewerb ein. Es analysiert die Parameter einer Standortentscheidung und stellt ein Marketing- und Managementkonzept f{\"u}r Regionen vor.},
  language  = {de}
}
@book{Balderjahn1994,
  author    = {Balderjahn, Ingo},
  title     = {Stadtmarketing : Ein Konzept f{\"u}r Potsdam?},
  url       = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-9212},
  publisher      = {Universit{\"a}t Potsdam},
  year      = {1994},
  abstract  = {Inhalt: Was bedeutet eigentlich "Stadtmarketing"? Welche Gr{\"u}nde sprechen f{\"u}r ein Stadtmarketing? Tr{\"a}ger des Stadtmarketing und Organisation Phasen und Methoden der Entwicklung einer Stadtmarketing- Konzeption Strategien und Instrumente des Stadtmarketing},
  language  = {de}
}
@incollection{BalderjahnPeyer2012,
  author    = {Balderjahn, Ingo and Peyer, Mathias},
  title     = {Soziales Konsumbewusstsein: Skalenentwicklung und -validierung},
  series = {Nachhaltigkeit - Unternehmerisches Handeln in globaler Verantwortung},
  booktitle = {Nachhaltigkeit - Unternehmerisches Handeln in globaler Verantwortung},
  editor    = {Corsten, Hans and Roth, Stefan},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3-8349-3179-5},
  publisher      = {Universit{\"a}t Potsdam},
  pages     = {93 -- 112},
  year      = {2012},
  language  = {de}
}
@misc{Balderjahn1999,
  author    = {Balderjahn, Ingo},
  title     = {Sabel, H., Weiser, C., Dynamik im Marketing, Umfeld - Strategie - Struktur - Kultur; Wiesbaden, Gabler, 1998},
  year      = {1999},
  language  = {de}
}
@article{BalderjahnMennicken1995,
  author    = {Balderjahn, Ingo and Mennicken, Claudia},
  title     = {Risikomanagement aus verhaltenswissenschaftlicher Sicht},
  year      = {1995},
  language  = {de}
}
@book{BalderjahnWiedemann1999,
  author    = {Balderjahn, Ingo and Wiedemann, Peter M.},
  title     = {Risikobewertungen im kognitiven Kontext},
  url       = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-9139},
  publisher      = {Universit{\"a}t Potsdam},
  year      = {1999},
  abstract  = {Gegenstand der Studie sind Risikobewertungen als Teil von Entscheidungen {\"u}ber die Akzeptanz von Risiken. Dabei handelt es sich nicht nur um einen Problembereich f{\"u}r Experten. Auch die Wirtschaft, die Verwaltung, die Politik und die interessierte {\"O}ffentlichkeit ist an solchen Entscheidungen beteiligt. Inhalt: Gegenstand der Studie Ziele der Studie Theoretischer Rahmen Hypothesen Methodische Grundlagen Ergebnisse -Das Kategorienschema -H{\"a}ufigkeit und Inhalte kognitiver Kategorien: Zentrale Kategorien -Graphische Auswertung: Hierarchical Value Maps: HVM f{\"u}r gentechnisch ver{\"a}ndertes Getreidesaatgut, HVM f{\"u}r Kunststoffzusatz, HVM f{\"u}r neues Arzneimittel, Gesamtanalysen},
  language  = {de}
}
@article{Balderjahn2000,
  author    = {Balderjahn, Ingo},
  title     = {Projektorientiertes Lernen : ein innovatives Lehrkonzept f{\"u}r die betriebswirtschaftliche Universit{\"a}tsausbildung},
  year      = {2000},
  language  = {de}
}
@article{Balderjahn1999,
  author    = {Balderjahn, Ingo},
  title     = {Projektorientierte Lehre in der Betriebswirtschaftslehre},
  year      = {1999},
  language  = {de}
}
@article{BalderjahnKrueger2000,
  author    = {Balderjahn, Ingo and Krueger, C.},
  title     = {Produkte und Prozesse mit dem Ziel Nachhaltigkeit : Teilprojekt: "Marketing, Kommunikation, Informationsmanagement"},
  year      = {2000},
  language  = {de}
}
@article{Balderjahn2005,
  author    = {Balderjahn, Ingo},
  title     = {PLS versus LISREL : ein Methodenvergleich},
  isbn      = {3-7910-2360-8},
  year      = {2005},
  language  = {de}
}
@misc{ZiesemerHuettelBalderjahn2019,
  author    = {Ziesemer, Florence and H{\"u}ttel, Alexandra and Balderjahn, Ingo},
  title     = {Pioneers' insights into governing social innovation for sustainable anti-consumption},
  series = {Postprints der Universit{\"a}t Potsdam Wirtschafts- und Sozialwissenschaftliche Reihe},
  journal   = {Postprints der Universit{\"a}t Potsdam Wirtschafts- und Sozialwissenschaftliche Reihe},
  number    = {116},
  issn      = {1867-5808},
  doi       = {10.25932/publishup-43940},
  url       = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-439404},
  pages     = {16},
  year      = {2019},
  abstract  = {Transcending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulative policy measures, more positive communication to strengthen the visibility of initiatives and emphasize individual benefits, establishing a sense of community, anti-consumer activism, and education. We argue for complementary action between top-down strategies, bottom-up initiatives, corporate activities, and consumer behavior. The results are valuable to researchers, activists, marketers, and policymakers who seek to enhance their understanding of materially reduced consumption patterns based on the real-life experiences of active pioneers in the field.},
  language  = {en}
}
@article{GruberVossBalderjahnetal.2007,
  author    = {Gruber, Thorsten and Voss, Roediger and Balderjahn, Ingo and Reppel, Alexander},
  title     = {Online Laddering},
  isbn      = {978-3-8349-0229-0},
  year      = {2007},
  language  = {de}
}
@article{BalderjahnOloko2011,
  author    = {Balderjahn, Ingo and Oloko, Shamsey},
  title     = {On the Moral Value of Cause related Marketing},
  series = {Marketing : ZFP},
  volume    = {33},
  journal   = {Marketing : ZFP},
  number    = {2},
  publisher = {C. H. Beck},
  address   = {M{\"u}nchen},
  issn      = {0344-1369},
  pages     = {159 -- 170},
  year      = {2011},
  language  = {en}
}
@article{BalderjahnMennickenBergeretal.1996,
  author    = {Balderjahn, Ingo and Mennicken, Claudia and Berger, Markus K. and Minx, Eckard},
  title     = {Neuprodukt-Marketing : ein phasenintegrierendes und methodengest{\"u}tztes Konzept},
  year      = {1996},
  language  = {de}
}
@book{MennickenBalderjahn2000,
  author    = {Mennicken, Claudia and Balderjahn, Ingo},
  title     = {Naturnaher Tourismus im l{\"a}ndlichen Raum - Welche Chance haben Naturparks in Brandenburg?},
  url       = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-9204},
  publisher      = {Universit{\"a}t Potsdam},
  year      = {2000},
  abstract  = {Der Tourismus wird oft als Erfolgsfaktor der endogenen Regionalentwicklung f{\"u}r strukturschwache l{\"a}ndliche R{\"a}ume verstanden. Landschaftlich attraktive Gebiete k{\"o}nnen mit dem Erleben einer intakten und unzerst{\"o}rten Natur- und Kulturlandschaft, einer vielf{\"a}ltigen Tierund Pflanzenwelt sowie kultureller Traditionen und Lebensweisen eine touristische Positionierung erreichen. Um die Rahmenbedingungen f{\"u}r einen naturnahen Tourismus, eine gemeinsame Verwirklichung {\"o}kologischer und touristischer Ziele, zu verbessern, kann in der Regionalentwicklung auf das Instrument der Einrichtung von Naturparken zur{\"u}ckgegriffen werden. Aus marketingstrategischer Sicht bildet das Konzept des sanften bzw. des naturnahen Tourismus f{\"u}r die regionale touristische Akteure das inhaltliche Pendant. Die notwendigen Planungs- und Koordinationsprozesse werden in diesem Beitrag konzeptionell vorgestellt. Daran anschließend werden die Perspektiven und Herausforderungen des naturnahen Tourismus in Naturparken am Beispiel von Brandenburg skizziert.},
  language  = {de}
}
@misc{Balderjahn2001,
  author    = {Balderjahn, Ingo},
  title     = {Nachkaufverhalten},
  isbn      = {3-8006-2689-6},
  year      = {2001},
  language  = {de}
}
@book{Balderjahn2004,
  author    = {Balderjahn, Ingo},
  title     = {Nachhaltiges Marketing-Management : M{\"o}glichkeiten einer umwelt- und sozialvertr{\"a}glichen Unternehmenspolitik},
  volume    = {5},
  publisher = {Lucius \& Lucius},
  address   = {Stuttgart},
  isbn      = {3-8282-0188-1},
  pages     = {243 S.},
  year      = {2004},
  language  = {de}
}
@book{Balderjahn2013,
  author    = {Balderjahn, Ingo},
  title     = {Nachhaltiges Managment und Konsumverhalten},
  series = {UTB},
  volume    = {3902},
  journal   = {UTB},
  publisher = {UVK-Verl.-Ges},
  address   = {Konstanz},
  isbn      = {978-3-8252-3902-2},
  pages     = {271 S.},
  year      = {2013},
  language  = {de}
}
@book{Balderjahn2021,
  author    = {Balderjahn, Ingo},
  title     = {Nachhaltiges Management und Konsumentenverhalten},
  edition   = {2., vollst{\"a}ndig {\"u}berarbeitete},
  publisher = {UVK Verlag},
  address   = {M{\"u}nchen},
  isbn      = {978-3-8252-5491-9},
  doi       = {10.36198/9783838554914},
  pages     = {264},
  year      = {2021},
  abstract  = {Die {\"o}kologischen und sozialen Probleme der Gegenwart zwingen zu gravierenden {\"A}nderungen industrieller Produktions- und Wertsch{\"o}pfungsprozesse und privater Konsumstile. Dieses Buch geht auf beide Seiten der Medaille ein: Es beleuchtet die Beitr{\"a}ge, die Unternehmen durch nachhaltiges Management f{\"u}r eine sozial gerechte und {\"o}kologische vertr{\"a}gliche Zukunftsentwicklung leisten k{\"o}nnen, als auch die M{\"o}glichkeiten der Konsumenten, durch ihre Konsumentscheidungen einen Beitrag zu einer lebenswerten Zukunft zu leisten. Jedes Kapitel wird durch eine Lernzielformulierung eingeleitet und durch eine Lernstandskontrolle abgeschlossen. Die zahlreichen Einblicke in die Praxis unterst{\"u}tzen das Verst{\"a}ndnis. Aktuelle Links zu Websites von Unternehmen und Institutionen runden das Buch ab. Das Buch richtet sich insbesondere an Studierende der Wirtschaftswissenschaften, aber auch an Personen, die ein Interesse an dieser Themenstellung haben. Fazit: Die kompakte und verst{\"a}ndliche Einf{\"u}hrung schafft ein tieferes Verst{\"a}ndnis f{\"u}r die Verkn{\"u}pfung von nachhaltigem Management mit Konsumentenverhalten.},
  language  = {de}
}
@techreport{ReimersJacksohnAppenfelleretal.2021,
  author    = {Reimers, Hanna and Jacksohn, Anke and Appenfeller, Dennis and Lasarov, Wassili and H{\"u}ttel, Alexandra and Rehdanz, Katrin and Balderjahn, Ingo and Hoffmann, Stefan},
  title     = {Maßnahmen zur Eind{\"a}mmung von Rebound-Effekten auf Konsument:innen- und Haushaltsebene},
  series = {iReliefs - Indirect Rebound Effects},
  journal   = {iReliefs - Indirect Rebound Effects},
  publisher = {Christian-Albrechts-Universit{\"a}t zu Kiel},
  address   = {Kiel},
  pages     = {24},
  year      = {2021},
  abstract  = {Rebound-Effekte, die infolge von Maßnahmen und Handlungen auftreten, die darauf abzielen, den Ressourcenverbrauch und die damit verbundenen Emissionen zu reduzieren, stehen dem Ziel nach Klimaneutralit{\"a}t entgegen. Bei der Entwicklung und dem Einsatz von Maßnahmen zum Ressourcen- und Klimaschutz sollte immer das Auftreten von Rebound-Effekten ber{\"u}cksichtigt und durch geeignete Konzepte zur Abschw{\"a}chung dieser Effekte erg{\"a}nzt werden. Die wissenschaftliche Forschung hat sich bisher {\"u}berwiegend auf die Analyse von Rebound-Effekten und weniger auf die Eind{\"a}mmung dieser Effekte fokussiert. Der vorgelegte Maßnahmenkatalog zur Eind{\"a}mmung von Rebound-Effekten, der im Rahmen des vom Bundesministerium f{\"u}r Bildung und Forschung (BMBF) gef{\"o}rderten Verbundprojektes „iReliefs. Indirect Rebound Effects. Lifestyle-segmentation and Interventions with Efficiency-Feedback and Sufficiency" (FZK 01UT1706) entwickelt wurde, soll genau diese Wissensl{\"u}cke schließen.},
  language  = {de}
}