@article{BalderjahnLeeSeegebarthetal.2019,
  author    = {Balderjahn, Ingo and Lee, Michael S. W. and Seegebarth, Barbara and Peyer, Mathias},
  title     = {A sustainable pathway to consumer wellbeing},
  series = {The Journal of consumer affairs},
  volume    = {54},
  journal   = {The Journal of consumer affairs},
  number    = {2},
  publisher = {Wiley},
  address   = {Malden, Mass.},
  issn      = {0022-0078},
  doi       = {10.1111/joca.12278},
  pages     = {456 -- 488},
  year      = {2019},
  abstract  = {This study investigates the effect of different anticonsumption constructs on consumer wellbeing. The study assumes that people will only lower their level of consumption if doing so does not also lower personal wellbeing. More precisely, this research investigates how specific subtypes of sustainable anticonsumption (e.g., voluntary simplicity, collaborative consumption, and debt-free living) relate to different states of consumer's wellbeing (e.g., financial, psychosocial, and subjective wellbeing). This work also examines whether consumer empowerment can improve personal wellbeing and strengthen the anticonsumption wellbeing relationship. The results show that voluntarily foregoing consumption does not reduce wellbeing and consumer empowerment plays a significant role in supporting sustainable pathways to consumer wellbeing. This study reasons that empowerment improves consumer sovereignty, but may be detrimental for consumers heavily concerned about debt-free living. The present investigation concludes by proposing implications for public and consumer policymakers wishing to promote appropriate sustainable (anticonsumption) pathways to consumer wellbeing.},
  language  = {en}
}
@article{BalderjahnSeegebarthLee2021,
  author    = {Balderjahn, Ingo and Seegebarth, Barbara and Lee, Michael S. W.},
  title     = {Less is more!},
  series = {Journal of cleaner production},
  volume    = {284},
  journal   = {Journal of cleaner production},
  publisher = {Elsevier Science},
  address   = {Amsterdam},
  issn      = {0959-6526},
  doi       = {10.1016/j.jclepro.2020.124802},
  pages     = {12},
  year      = {2021},
  abstract  = {Enhancing consumer satisfaction and well-being is an important objective of companies, retailers and public policy makers. In the current debate on climate change, a consistent theme is that consumers in developed countries must learn to consume less. The present study (based on representative data sets from the US, N = 1,017, and Germany, N = 1030) addresses these issues by using a scenario-based experiment to analyze how satisfied voluntary simplifiers (people who voluntarily abstain from consumption) are with their purchase decisions in the case of a muesli brand. The research question is whether people who follow a sustainable, simple lifestyle are more satisfied with their daily consumption choices than people who have a more consumerist lifestyle. If so, it would be easier for many people to change their lifestyles and consume less. In addition, this scenario experiment manipulates consumer empowerment and decision complexity since both factors are supposed to influence purchase satisfaction. The results are consistent across both countries and indicate that voluntary simplifiers experience a higher level of purchasing satisfaction than non-simplifiers, whereby empowerment and decision complexity play different roles.},
  language  = {en}
}