@article{Balderjahn1993,
  author    = {Balderjahn, Ingo},
  title     = {Bestimmungsgr{\"u}nde des Abfallverhaltens privater Haushalte : ein Vergleich zwischen den St{\"a}dten Hannover und Leipzig},
  year      = {1993},
  language  = {de}
}
@article{Balderjahn1994,
  author    = {Balderjahn, Ingo},
  title     = {Betriebswirtschaftliche Aspekte der Verpackungsverordnung},
  year      = {1994},
  language  = {de}
}
@article{Balderjahn1994,
  author    = {Balderjahn, Ingo},
  title     = {Der Einsatz der Conjoint-Analyse zur Bestimmung von Preisresponsefunktionen},
  year      = {1994},
  language  = {de}
}
@article{BalderjahnSchmidt1994,
  author    = {Balderjahn, Ingo and Schmidt, Oliver},
  title     = {Studieren in den neuen Bundesl{\"a}ndern (13) : das Studium der Wirtschaftswissenschaften an der Universit{\"a}t Potsdam},
  year      = {1994},
  language  = {de}
}
@article{BalderjahnAltenburgBuchholzetal.1995,
  author    = {Balderjahn, Ingo and Altenburg, Ursula and Buchholz, Petra and DeVries, Wouter},
  title     = {Aspekte des Informationsverhaltens von B{\"u}rgern bei der Abfallvermeidung und -trennung als Ansatzpunkte f{\"u}r die Informationspolitik von Kommunen},
  year      = {1995},
  language  = {de}
}
@article{Balderjahn1995,
  author    = {Balderjahn, Ingo},
  title     = {Bed{\"u}rfnis, Bedarf, Nutzen},
  year      = {1995},
  language  = {de}
}
@article{Balderjahn1995,
  author    = {Balderjahn, Ingo},
  title     = {Einstellungen und Einstellungsmessung},
  year      = {1995},
  language  = {de}
}
@article{BalderjahnMennicken1995,
  author    = {Balderjahn, Ingo and Mennicken, Claudia},
  title     = {Risikomanagement aus verhaltenswissenschaftlicher Sicht},
  year      = {1995},
  language  = {de}
}
@article{Balderjahn1995,
  author    = {Balderjahn, Ingo},
  title     = {Marketing f{\"u}r Regionen : ein Konzept f{\"u}r die neuen Bundesl{\"a}nder?},
  year      = {1995},
  language  = {de}
}
@article{BalderjahnMennickenBergeretal.1996,
  author    = {Balderjahn, Ingo and Mennicken, Claudia and Berger, Markus K. and Minx, Eckard},
  title     = {Neuprodukt-Marketing : ein phasenintegrierendes und methodengest{\"u}tztes Konzept},
  year      = {1996},
  language  = {de}
}
@article{BalderjahnMennicken1996,
  author    = {Balderjahn, Ingo and Mennicken, Claudia},
  title     = {Implications of managers risk perception for the development of ecological marketing strategies : theoretical framework and empirical results},
  year      = {1996},
  language  = {en}
}
@article{BalderjahnMennicken1996,
  author    = {Balderjahn, Ingo and Mennicken, Claudia},
  title     = {Latent dimensions of managers risk perception : an application of correspondence analysis},
  year      = {1996},
  language  = {en}
}
@article{Balderjahn1996,
  author    = {Balderjahn, Ingo},
  title     = {Marketing f{\"u}r Wirtschaftsstandorte},
  year      = {1996},
  language  = {de}
}
@article{BalderjahnMennicken1996,
  author    = {Balderjahn, Ingo and Mennicken, Claudia},
  title     = {Das Management {\"o}kologischer Risiken und Krisen : verhaltenswissenschaftliche Grundlagen},
  year      = {1996},
  language  = {de}
}
@article{BalderjahnAltenburgBuchholzetal.1996,
  author    = {Balderjahn, Ingo and Altenburg, Ursula and Buchholz, Petra and DeVries, Wouter},
  title     = {Bestimmungsgr{\"u}nde des Abfallverhaltens privater Haushalte : ein internationaler Vergleich zwischen den St{\"a}dten Leipzig und Amsterdam},
  year      = {1996},
  language  = {de}
}
@article{Balderjahn1997,
  author    = {Balderjahn, Ingo},
  title     = {Das Management {\"o}kologischer Risiken und Krisen},
  year      = {1997},
  language  = {de}
}
@article{BalderjahnWill1997,
  author    = {Balderjahn, Ingo and Will, Simone},
  title     = {Umweltvertr{\"a}gliches Konsumentenverhalten : Wege aus einem sozialen Dilemma},
  year      = {1997},
  language  = {de}
}
@article{BalderjahnMennicken1997,
  author    = {Balderjahn, Ingo and Mennicken, Claudia},
  title     = {Ecological risk and crisis management: a behavioral approach},
  isbn      = {3-87988-250-9},
  year      = {1997},
  language  = {en}
}
@article{BalderjahnAleff1997,
  author    = {Balderjahn, Ingo and Aleff, Hans-J{\"o}rg},
  title     = {Datenautobahnen und Informationsflut als Herausforderungen an Klassifikation und Datenanalyse : Zusammenfassungen = Data highways and information flooding, a challenge for classification and data analysis : abstracts},
  publisher = {Univ.},
  address   = {Potsdam},
  pages     = {VIII, 112 S., Seite IX-XVI, Kt.},
  year      = {1997},
  language  = {de}
}
@article{BalderjahnScholderer1998,
  author    = {Balderjahn, Ingo and Scholderer, Joachim},
  title     = {Marktforschung: LISREL oder EQS?: ein Softwarenvergleich f{\"u}r den Anwender},
  year      = {1998},
  language  = {de}
}
@article{Balderjahn1998,
  author    = {Balderjahn, Ingo},
  title     = {Empirical analysis of price response functions},
  year      = {1998},
  language  = {en}
}
@article{Balderjahn1998,
  author    = {Balderjahn, Ingo},
  title     = {Die Kreuzvalidierung von Kausalmodellen},
  year      = {1998},
  language  = {de}
}
@article{BalderjahnWill1998,
  author    = {Balderjahn, Ingo and Will, Simone},
  title     = {Laddering: Messung und Analyse von Means-End Chains},
  year      = {1998},
  language  = {de}
}
@article{BalderjahnScholderer1999,
  author    = {Balderjahn, Ingo and Scholderer, Joachim},
  title     = {Consumer information stategies for genetically modified food products},
  isbn      = {3- 00-004187-7},
  year      = {1999},
  language  = {en}
}
@article{Balderjahn1999,
  author    = {Balderjahn, Ingo},
  title     = {Projektorientierte Lehre in der Betriebswirtschaftslehre},
  year      = {1999},
  language  = {de}
}
@article{Balderjahn1999,
  author    = {Balderjahn, Ingo},
  title     = {The perceived risks and benefits of genetically modified food products : Experts versus consumers},
  year      = {1999},
  language  = {en}
}
@article{Balderjahn2000,
  author    = {Balderjahn, Ingo},
  title     = {Projektorientiertes Lernen : ein innovatives Lehrkonzept f{\"u}r die betriebswirtschaftliche Universit{\"a}tsausbildung},
  year      = {2000},
  language  = {de}
}
@article{Balderjahn2000,
  author    = {Balderjahn, Ingo},
  title     = {Benefit- und Life Style-Segmentierung},
  year      = {2000},
  language  = {de}
}
@article{Balderjahn2000,
  author    = {Balderjahn, Ingo},
  title     = {Kommunikation als Instrument des Umwelt- und Risikomanagements},
  year      = {2000},
  language  = {de}
}
@article{BalderjahnKrueger2000,
  author    = {Balderjahn, Ingo and Krueger, C.},
  title     = {Produkte und Prozesse mit dem Ziel Nachhaltigkeit : Teilprojekt: "Marketing, Kommunikation, Informationsmanagement"},
  year      = {2000},
  language  = {de}
}
@article{Balderjahn2002,
  author    = {Balderjahn, Ingo},
  title     = {Marktforschung},
  isbn      = {3-409-11822-5},
  year      = {2002},
  language  = {de}
}
@article{Balderjahn2003,
  author    = {Balderjahn, Ingo},
  title     = {Validit{\"a}t : Konzept und Methoden},
  year      = {2003},
  language  = {de}
}
@article{Balderjahn2003,
  author    = {Balderjahn, Ingo},
  title     = {Erfassung der Preisbereitschaft},
  isbn      = {3-409-12285-0},
  year      = {2003},
  language  = {de}
}
@article{Balderjahn2004,
  author    = {Balderjahn, Ingo},
  title     = {Markenf{\"u}hrung f{\"u}r St{\"a}dte und Regionen},
  isbn      = {3-409-11968-x},
  year      = {2004},
  language  = {de}
}
@article{Balderjahn2005,
  author    = {Balderjahn, Ingo},
  title     = {PLS versus LISREL : ein Methodenvergleich},
  isbn      = {3-7910-2360-8},
  year      = {2005},
  language  = {de}
}
@article{Balderjahn2005,
  author    = {Balderjahn, Ingo},
  title     = {Virtuelle Kundenintegration im Innovationsprozess},
  isbn      = {3-8350-0142-6},
  year      = {2005},
  language  = {de}
}
@article{Balderjahn2006,
  author    = {Balderjahn, Ingo},
  title     = {Was unterscheidet harte und weiche Strukturgleichungsmodelle nun wirklich? : ein Kl{\"a}rungsversuch zur LISREL-PLS-Frage},
  year      = {2006},
  language  = {de}
}
@article{BalderjahnScholdererPaulssen2006,
  author    = {Balderjahn, Ingo and Scholderer, Joachim and Paulssen, Marcel},
  title     = {Kausalit{\"a}t, Linearit{\"a}t, Reliabilit{\"a}t : drei Dinge, die Sie nie {\"u}ber Strukturgleichungsmodelle wissen wollten},
  year      = {2006},
  language  = {de}
}
@article{ScholdererBalderjahn2006,
  author    = {Scholderer, Joachim and Balderjahn, Ingo},
  title     = {Die Bedeutung des Vertrauens bei der Bewertung neuer Technologien durch Konsumenten : Wirkungsstrukturen und M{\"o}glichkeiten der Beeinflussung},
  isbn      = {3-8006-3317-5},
  year      = {2006},
  language  = {de}
}
@article{WitzelBalderjahn2006,
  author    = {Witzel, Ruediger and Balderjahn, Ingo},
  title     = {Vertrauen als zentrales Konstrukt der Gesch{\"a}ftsbeziehung zwischen {\"A}rzten und Pharmaunternehmen},
  isbn      = {3-8006-3317-5},
  year      = {2006},
  language  = {de}
}
@article{BalderjahnSpecht2007,
  author    = {Balderjahn, Ingo and Specht, Guenter},
  title     = {Einf{\"u}hrung in die Betriebswirtschaftslehre},
  publisher = {Sch{\"a}ffer-Poeschel},
  address   = {Stuttgart},
  isbn      = {978-3-79102680-0},
  pages     = {299 S.},
  year      = {2007},
  language  = {de}
}
@article{GruberVossBalderjahnetal.2007,
  author    = {Gruber, Thorsten and Voss, Roediger and Balderjahn, Ingo and Reppel, Alexander},
  title     = {Online Laddering},
  isbn      = {978-3-8349-0229-0},
  year      = {2007},
  language  = {de}
}
@article{Balderjahn2007,
  author    = {Balderjahn, Ingo},
  title     = {Ist der globale Klimawandel ein Thema f{\"u}r die Betriebswirtschaftslehre?},
  year      = {2007},
  language  = {de}
}
@article{BalderjahnScholderer2007,
  author    = {Balderjahn, Ingo and Scholderer, Joachim},
  title     = {Benefit- und Life Style-Segmentierung},
  year      = {2007},
  language  = {de}
}
@article{KunzeBalderjahn2007,
  author    = {Kunze, Cornelia and Balderjahn, Ingo},
  title     = {Werthaltungen bei der Verwendung von Lifestyle Medizin},
  isbn      = {3-8349-0688-3},
  year      = {2007},
  language  = {de}
}
@article{PeyerBalderjahn2008,
  author    = {Peyer, Mathias and Balderjahn, Ingo},
  title     = {Zahlungsbereitschaft f{\"u}r sozialvertr{\"a}gliche Produkte},
  year      = {2008},
  abstract  = {Studien im Bereich des fairen Handels sch{\"a}tzen oftmals hohe Zahlungsbereitschaften der Kon-sumenten. Die geringen Marktanteile f{\"u}r fair gehandelte Produkte liefern jedoch ein anderes Bild und lassen auf eine hohe soziale W{\"u}nschbarkeit in den Antworten schließen. Ziel dieser Studie war es mittels Discrete-Choice-Analyse den Probanden in einer realit{\"a}tsnahen Kaufsitua-tion sozialvertr{\"a}gliche Produkte anzubieten. Im Rahmen der Diskreten Entscheidungsanalyse wurden Kaufwahrscheinlichkeiten und Marktanteile f{\"u}r die einzelnen Produkte gesch{\"a}tzt. Ins-besondere in Kombination mit einem Markenprodukt lassen die ermittelten Mehrpreisbereit-schaften auf nicht unerhebliche Marktchancen f{\"u}r gesiegelte Produkte schließen. Die Ergebnis-se zeigen auch, dass mehr Informationen und h{\"o}heres Vertrauen der Konsumenten {\"u}ber Fair Trade zu einer gesteigerten Preisbereitschaft f{\"u}hren. Als Resultat der Zertifizierung mit Fair Trade Siegeln wurden nicht zu untersch{\"a}tzende Wettbewerbsvorteile f{\"u}r Produzenten von Kon-sumg{\"u}tern festgestellt.},
  language  = {de}
}
@article{BalderjahnHedergottPeyer2008,
  author    = {Balderjahn, Ingo and Hedergott, Doreen and Peyer, Mathias},
  title     = {Choice-based Conjointanalyse},
  series = {Conjointanalyse : Methoden, Anwendungen, Praxisbeispiele},
  journal   = {Conjointanalyse : Methoden, Anwendungen, Praxisbeispiele},
  publisher = {Springer},
  address   = {Heidelberg},
  isbn      = {978-3-642-00753-8},
  pages     = {129 -- 146},
  year      = {2008},
  language  = {en}
}
@article{BalderjahnPeyerPaulssen2013,
  author    = {Balderjahn, Ingo and Peyer, Mathias and Paulssen, Marcel},
  title     = {Consciousness for fair consumption - conceptualization, scale development and empirical validation},
  series = {International journal of consumer studies},
  volume    = {37},
  journal   = {International journal of consumer studies},
  number    = {5},
  publisher = {Wiley-Blackwell},
  address   = {Hoboken},
  issn      = {1470-6423},
  doi       = {10.1111/ijcs.12030},
  pages     = {546 -- 555},
  year      = {2013},
  abstract  = {Sustainable consumption means that consumers act in an environmentally and socially responsible manner. Compared with the vast amount of studies concerning environmentally conscious consumer behaviour, relatively little is known about socially conscious consumption. The present paper focuses on fair consumption as an important aspect of social consumption. In our study, consciousness for fair consumption (CFC) is defined as a latent disposition of consumers to prefer products that are produced and traded in compliance with fair labour and business practices. A scale to measure CFC was conceptualized and tested in three independent empirical studies. Two studies were conducted at European universities (2010 and 2012) and used 352 and 362 undergraduate business students respectively. The third study, conducted in 2011, used 141 employees at a European university. The results confirmed the reliability and validity of the new CFC scale across samples. While being moderately related to other aspects of sustainable consumption such as ecological concern and moral reasoning, CFC was significantly distinct from those concepts. Most importantly, it was established that the CFC, as measured by the new CFC scale, is a strong determinant of consumption of fair trade products that has been neglected in existing research.},
  language  = {en}
}
@article{SeegebarthPeyerBalderjahnetal.2016,
  author    = {Seegebarth, Barbara and Peyer, Mathias and Balderjahn, Ingo and Wiedmann, Klaus-Peter},
  title     = {The Sustainability Roots of Anticonsumption Lifestyles and Initial},
  series = {The Journal of consumer affairs},
  volume    = {50},
  journal   = {The Journal of consumer affairs},
  publisher = {Wiley},
  address   = {Hoboken},
  issn      = {0022-0078},
  doi       = {10.1111/joca.12077},
  pages     = {68 -- 99},
  year      = {2016},
  abstract  = {This article introduces the concept of sustainability-rooted anticonsumption (SRAC), which refers to consumers' anticonsumption practices of voluntary simplicity in living and, on a smaller level, collaborative consumption and boycotting with the goal of supporting sustainable economic development. The SRAC measurement approach is validated based on three empirical studies. Results of a representative German sample (Study 2) reveal that SRAC is predominantly negatively linked to consumer overconsumption dispositions. Exemplary, voluntary simplification and boycott intention may result in declining levels of indebtedness. Study 3 shows that psychosocial well-being is positively related to SRAC and overconsumption. However, a simplified lifestyle and a greater willingness to boycott are not necessarily associated with psychosocial well-being. This article provides insights for practitioners and policymakers to leverage existing SRAC values via "new" business models (sharing offers) or to influence the existing level of consciousness to effectively pave the way for solid progress in the sustainability movement.},
  language  = {en}
}
@article{ZiesemerHuettelBalderjahn2019,
  author    = {Ziesemer, Florence and H{\"u}ttel, Alexandra and Balderjahn, Ingo},
  title     = {Anti-Consumption},
  series = {Sustainability},
  volume    = {11},
  journal   = {Sustainability},
  number    = {23},
  publisher = {MDPI},
  address   = {Basel},
  issn      = {2071-1050},
  doi       = {10.3390/su11236663},
  pages     = {16},
  year      = {2019},
  abstract  = {Transcending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulative policy measures, more positive communication to strengthen the visibility of initiatives and emphasize individual benefits, establishing a sense of community, anti-consumer activism, and education. We argue for complementary action between top-down strategies, bottom-up initiatives, corporate activities, and consumer behavior. The results are valuable to researchers, activists, marketers, and policymakers who seek to enhance their understanding of materially reduced consumption patterns based on the real-life experiences of active pioneers in the field.},
  language  = {en}
}