@article{BalderjahnPeyerSeegebarthetal.2018,
  author    = {Balderjahn, Ingo and Peyer, Mathias and Seegebarth, Barbara and Wiedmann, Klaus-Peter and Weber, Anja},
  title     = {The many faces of sustainability-conscious consumers},
  series = {Journal of Business Research},
  volume    = {91},
  journal   = {Journal of Business Research},
  publisher = {Elsevier},
  address   = {New York},
  issn      = {0148-2963},
  doi       = {10.1016/j.jbusres.2018.05.022},
  pages     = {83 -- 93},
  year      = {2018},
  abstract  = {Responding to the global call for a "sustainable economy" requires meaningful insights into sustainability-conscious consumers and their actual buying behaviors. Sustainable consumption is not an all-or-nothing phenomenon because it encompasses several distinct behavioral patterns and consumption types. Therefore, companies are well advised to recognize multiple types of sustainability-conscious consumers with different expectations, attitudes, and values and to implement targeting strategies that do not rest on the assumption of homogeneity. Thus, the objective of this study is to provide a more fine-grained picture of (un)sustainable consumer segments and their differentiated effects in different product markets. Based on three large datasets, we create a robust six-segment typology of consumer consciousness regarding sustainable consumption. By using panel data on actual purchases, the results show not only that sustainability concerns significantly positively influence actual sustainable purchases, as expected, but also that sustainable buying can occur independently of sustainability concerns.},
  language  = {en}
}
@article{ZiesemerHuettelBalderjahn2019,
  author    = {Ziesemer, Florence and H{\"u}ttel, Alexandra and Balderjahn, Ingo},
  title     = {Anti-Consumption},
  series = {Sustainability},
  volume    = {11},
  journal   = {Sustainability},
  number    = {23},
  publisher = {MDPI},
  address   = {Basel},
  issn      = {2071-1050},
  doi       = {10.3390/su11236663},
  pages     = {16},
  year      = {2019},
  abstract  = {Transcending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulative policy measures, more positive communication to strengthen the visibility of initiatives and emphasize individual benefits, establishing a sense of community, anti-consumer activism, and education. We argue for complementary action between top-down strategies, bottom-up initiatives, corporate activities, and consumer behavior. The results are valuable to researchers, activists, marketers, and policymakers who seek to enhance their understanding of materially reduced consumption patterns based on the real-life experiences of active pioneers in the field.},
  language  = {en}
}
@article{HuettelZiesemerPeyeretal.2017,
  author    = {H{\"u}ttel, Alexandra and Ziesemer, Florence and Peyer, Mathias and Balderjahn, Ingo},
  title     = {To purchase or not?},
  series = {Journal of Cleaner Production},
  volume    = {174},
  journal   = {Journal of Cleaner Production},
  publisher = {Elsevier},
  address   = {Oxford},
  issn      = {0959-6526},
  doi       = {10.1016/j.jclepro.2017.11.019},
  pages     = {827 -- 836},
  year      = {2017},
  abstract  = {Although ecologically and socially responsible consumption helps to reduce the harmful effects of resource use for both nature and society, all types of consumption (whether green or fair) deplete valuable resources. At the same time, to maintain household financial sustainability, spending should not exceed a household's financial resources. Thus, economically sustainable consumption is related to the consumer's decision to not buy products and the disposition to forgo specific purchases. Based on a means-end chain approach, this study investigates consumer cognitive decision-making structures related to six distinct options for economically (non-)sustainable consumption. Whereas saving motives, waste concerns, and avoidance motivations support economically sustainable decisions, economically non-sustainable decision-making is directly linked to attaining overall life goals. By clustering respondents based on the elicited means-end chains, the study discloses four consumer groups with distinctive motivational structures. The study also reveals several obstacles to promoting economic sustainability, indicates methods to overcome such obstacles, and suggests avenues for future research.},
  language  = {en}
}
@article{ZiesemerHuettelBalderjahn2021,
  author    = {Ziesemer, Florence and H{\"u}ttel, Alexandra and Balderjahn, Ingo},
  title     = {Young people as drivers or inhibitors of the sustainability movement},
  series = {Journal of consumer policy : consumer issues in law, economics and behavioural sciences},
  volume    = {44},
  journal   = {Journal of consumer policy : consumer issues in law, economics and behavioural sciences},
  number    = {3},
  publisher = {Springer},
  address   = {New York},
  issn      = {0168-7034},
  doi       = {10.1007/s10603-021-09489-x},
  pages     = {427 -- 453},
  year      = {2021},
  abstract  = {As overconsumption has negative effects on ecological balance, social equality, and individual well-being, reducing consumption levels among the materially affluent is an emerging strategy for sustainable development. Today's youth form a crucial target group for intervening in unsustainable overconsumption habits and for setting the path and ideas on responsible living. This article explores young people's motivations for engaging in three behavioural patterns linked to anti-consumption (voluntary simplicity, collaborative consumption, and living within one's means) in relation to sustainability. Applying a qualitative approach, laddering interviews reveal the consequences and values behind the anti-consumption behaviours of young people of ages 14 to 24 according to a means-end chains analysis. The findings highlight potential for and the challenges involved in motivating young people to reduce material levels of consumption for the sake of sustainability. Related consumer policy tools from the fields of education and communication are identified. This article provides practical implications for policy makers, activists, and educators. Consumer policies may strengthen anti-consumption among young people by addressing individual benefits, enabling reflection on personal values, and referencing credible narratives. The presented insights can help give a voice to young consumers, who struggle to establish themselves as key players in shaping the future consumption regime.},
  language  = {en}
}
@article{HuettelBalderjahn2022,
  author    = {H{\"u}ttel, Alexandra and Balderjahn, Ingo},
  title     = {The coronavirus pandemic},
  series = {The Journal of consumer affairs},
  volume    = {56},
  journal   = {The Journal of consumer affairs},
  number    = {1},
  publisher = {Wiley},
  address   = {Hoboken},
  issn      = {1745-6606},
  doi       = {10.1111/joca.12419},
  pages     = {68 -- 96},
  year      = {2022},
  abstract  = {As a means to preserve present and future generations' living conditions, sustainable consumption presents a route to the enhanced well-being of individuals. However, the occurrence of the COVID-19 pandemic raises the question of whether society is going to continue down a path of increased awareness of sustainable consumption or whether the pandemic will move people to focus more on themselves. Based on data gathered before and near the end of the first pandemic lockdown in Germany in spring 2020, this research demonstrates that ecological, social, and voluntary simplicity consciousness deteriorated in the minds of sustainability-conscious consumers, with notable impacts on their willingness to spend sustainably and their shopping affinity. Furthermore, we identify segments that show particular vulnerability to the lockdown by reacting with a decrease in their ecological consumption consciousness. This study concludes with a discussion of the pandemic's implications for the spread of sustainable consumption styles and human well-being.},
  language  = {en}
}
@article{PeyerBalderjahn2008,
  author    = {Peyer, Mathias and Balderjahn, Ingo},
  title     = {Zahlungsbereitschaft f{\"u}r sozialvertr{\"a}gliche Produkte},
  year      = {2008},
  abstract  = {Studien im Bereich des fairen Handels sch{\"a}tzen oftmals hohe Zahlungsbereitschaften der Kon-sumenten. Die geringen Marktanteile f{\"u}r fair gehandelte Produkte liefern jedoch ein anderes Bild und lassen auf eine hohe soziale W{\"u}nschbarkeit in den Antworten schließen. Ziel dieser Studie war es mittels Discrete-Choice-Analyse den Probanden in einer realit{\"a}tsnahen Kaufsitua-tion sozialvertr{\"a}gliche Produkte anzubieten. Im Rahmen der Diskreten Entscheidungsanalyse wurden Kaufwahrscheinlichkeiten und Marktanteile f{\"u}r die einzelnen Produkte gesch{\"a}tzt. Ins-besondere in Kombination mit einem Markenprodukt lassen die ermittelten Mehrpreisbereit-schaften auf nicht unerhebliche Marktchancen f{\"u}r gesiegelte Produkte schließen. Die Ergebnis-se zeigen auch, dass mehr Informationen und h{\"o}heres Vertrauen der Konsumenten {\"u}ber Fair Trade zu einer gesteigerten Preisbereitschaft f{\"u}hren. Als Resultat der Zertifizierung mit Fair Trade Siegeln wurden nicht zu untersch{\"a}tzende Wettbewerbsvorteile f{\"u}r Produzenten von Kon-sumg{\"u}tern festgestellt.},
  language  = {de}
}
@article{BalderjahnSpecht2007,
  author    = {Balderjahn, Ingo and Specht, Guenter},
  title     = {Einf{\"u}hrung in die Betriebswirtschaftslehre},
  publisher = {Sch{\"a}ffer-Poeschel},
  address   = {Stuttgart},
  isbn      = {978-3-79102680-0},
  pages     = {299 S.},
  year      = {2007},
  language  = {de}
}
@article{GruberVossBalderjahnetal.2007,
  author    = {Gruber, Thorsten and Voss, Roediger and Balderjahn, Ingo and Reppel, Alexander},
  title     = {Online Laddering},
  isbn      = {978-3-8349-0229-0},
  year      = {2007},
  language  = {de}
}
@article{Balderjahn2007,
  author    = {Balderjahn, Ingo},
  title     = {Ist der globale Klimawandel ein Thema f{\"u}r die Betriebswirtschaftslehre?},
  year      = {2007},
  language  = {de}
}
@article{BalderjahnScholderer2007,
  author    = {Balderjahn, Ingo and Scholderer, Joachim},
  title     = {Benefit- und Life Style-Segmentierung},
  year      = {2007},
  language  = {de}
}
@article{KunzeBalderjahn2007,
  author    = {Kunze, Cornelia and Balderjahn, Ingo},
  title     = {Werthaltungen bei der Verwendung von Lifestyle Medizin},
  isbn      = {3-8349-0688-3},
  year      = {2007},
  language  = {de}
}
@article{Balderjahn2006,
  author    = {Balderjahn, Ingo},
  title     = {Was unterscheidet harte und weiche Strukturgleichungsmodelle nun wirklich? : ein Kl{\"a}rungsversuch zur LISREL-PLS-Frage},
  year      = {2006},
  language  = {de}
}
@article{BalderjahnScholdererPaulssen2006,
  author    = {Balderjahn, Ingo and Scholderer, Joachim and Paulssen, Marcel},
  title     = {Kausalit{\"a}t, Linearit{\"a}t, Reliabilit{\"a}t : drei Dinge, die Sie nie {\"u}ber Strukturgleichungsmodelle wissen wollten},
  year      = {2006},
  language  = {de}
}
@article{ScholdererBalderjahn2006,
  author    = {Scholderer, Joachim and Balderjahn, Ingo},
  title     = {Die Bedeutung des Vertrauens bei der Bewertung neuer Technologien durch Konsumenten : Wirkungsstrukturen und M{\"o}glichkeiten der Beeinflussung},
  isbn      = {3-8006-3317-5},
  year      = {2006},
  language  = {de}
}
@article{WitzelBalderjahn2006,
  author    = {Witzel, Ruediger and Balderjahn, Ingo},
  title     = {Vertrauen als zentrales Konstrukt der Gesch{\"a}ftsbeziehung zwischen {\"A}rzten und Pharmaunternehmen},
  isbn      = {3-8006-3317-5},
  year      = {2006},
  language  = {de}
}
@article{Balderjahn2005,
  author    = {Balderjahn, Ingo},
  title     = {PLS versus LISREL : ein Methodenvergleich},
  isbn      = {3-7910-2360-8},
  year      = {2005},
  language  = {de}
}
@article{Balderjahn2005,
  author    = {Balderjahn, Ingo},
  title     = {Virtuelle Kundenintegration im Innovationsprozess},
  isbn      = {3-8350-0142-6},
  year      = {2005},
  language  = {de}
}
@article{Balderjahn2004,
  author    = {Balderjahn, Ingo},
  title     = {Markenf{\"u}hrung f{\"u}r St{\"a}dte und Regionen},
  isbn      = {3-409-11968-x},
  year      = {2004},
  language  = {de}
}
@article{Balderjahn2003,
  author    = {Balderjahn, Ingo},
  title     = {Validit{\"a}t : Konzept und Methoden},
  year      = {2003},
  language  = {de}
}
@article{Balderjahn2003,
  author    = {Balderjahn, Ingo},
  title     = {Erfassung der Preisbereitschaft},
  isbn      = {3-409-12285-0},
  year      = {2003},
  language  = {de}
}
@article{BalderjahnMuellerBorketal.2000,
  author    = {Balderjahn, Ingo and M{\"u}ller, Klaus and Bork, Hans-Rudolf and Petersen, Hans-Georg and Schultz, Peter and Soyez, Konrad and Thr{\"a}n, Daniela},
  title     = {Umweltforschung f{\"u}r das Land Brandenburg},
  series = {Brandenburgische Umwelt-Berichte : BUB ; Schriftenreihe der Mathematisch-Naturwissenschaftlichen Fakult{\"a}t der Universit{\"a}t Potsdam},
  volume    = {8},
  journal   = {Brandenburgische Umwelt-Berichte : BUB ; Schriftenreihe der Mathematisch-Naturwissenschaftlichen Fakult{\"a}t der Universit{\"a}t Potsdam},
  issn      = {1434-2375},
  url       = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-3854},
  pages     = {54 -- 78},
  year      = {2000},
  abstract  = {BALDERJAHN, I.; KRUEGER, C.: Produkte und Prozesse mit dem Ziel Nachhaltigkeit Teilprojekt: "Marketing, Kommunikation, Informationsmanagement" ; M{\"U}LLER, K. et al: Ans{\"a}tze f{\"u}r eine dauerhaft umweltgerechte landwirtschaftliche Produktion: Modellgebiet Nordost-Deutschland (GRANO) ; PETERSEN, H.-G.; M{\"U}LLER, K.: GRANO - Projektbereich 1: Dezentrale Bewertungs- und Koordinationsmechanismen - Teilprojekt 2: Honorierung {\"o}kologischer Leistungen ; SCHULTZ, P.; SOYEZ, K.: Der {\"o}kologische Friedhof - Ein Ort des Lebens ; THR{\"A}N, D.: Nachhaltiges Stoffstrommanagement l{\"a}ndlich strukturschwacher Regionen},
  language  = {de}
}
@article{BalderjahnZierkeAckermann1998,
  author    = {Balderjahn, Ingo and Zierke, Irene and Ackermann, Peter},
  title     = {Umweltforschung f{\"u}r das Land Brandenburg},
  series = {Brandenburgische Umwelt-Berichte : BUB ; Schriftenreihe der Mathematisch-Naturwissenschaftlichen Fakult{\"a}t der Universit{\"a}t Potsdam},
  volume    = {2},
  journal   = {Brandenburgische Umwelt-Berichte : BUB ; Schriftenreihe der Mathematisch-Naturwissenschaftlichen Fakult{\"a}t der Universit{\"a}t Potsdam},
  issn      = {1434-2375},
  url       = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-3745},
  pages     = {38 -- 46},
  year      = {1998},
  language  = {de}
}
@article{BalderjahnBlumensteinMittelstaedt1998,
  author    = {Balderjahn, Ingo and Blumenstein, Oswald and Mittelst{\"a}dt, Horst},
  title     = {Umweltforschung f{\"u}r das Land Brandenburg},
  series = {Brandenburgische Umwelt-Berichte : BUB ; Schriftenreihe der Mathematisch-Naturwissenschaftlichen Fakult{\"a}t der Universit{\"a}t Potsdam},
  volume    = {2},
  journal   = {Brandenburgische Umwelt-Berichte : BUB ; Schriftenreihe der Mathematisch-Naturwissenschaftlichen Fakult{\"a}t der Universit{\"a}t Potsdam},
  issn      = {1434-2375},
  url       = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-3774},
  pages     = {30 -- 36},
  year      = {1998},
  language  = {de}
}
@article{AckermannFiermentBroddeetal.1998,
  author    = {Ackermann, Peter and Fierment, Gerold and Brodde, Peter and Zierke, Irene and Balderjahn, Ingo and Kamm, Birgit and Wallschl{\"a}ger, Hans-Dieter and B{\"o}ckmann, Christine and Soyez, Konrad and Schmeer, Ernst and Blumenstein, Oswald and Berndt, Peter},
  title     = {Umweltforschung f{\"u}r das Land Brandenburg},
  series = {Brandenburgische Umwelt-Berichte : BUB ; Schriftenreihe der Mathematisch-Naturwissenschaftlichen Fakult{\"a}t der Universit{\"a}t Potsdam},
  volume    = {2},
  journal   = {Brandenburgische Umwelt-Berichte : BUB ; Schriftenreihe der Mathematisch-Naturwissenschaftlichen Fakult{\"a}t der Universit{\"a}t Potsdam},
  issn      = {1434-2375},
  url       = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-3645},
  pages     = {120 -- 135},
  year      = {1998},
  abstract  = {Brandenburgisches Umweltforschungszentrum e.V.: Arbeitsgruppe: Nachhaltigkeit ; Arbeitsgruppe: Umwelt- und Biotechnologie ; Arbeitsgruppe: Umweltmanagement ; Arbeitsgruppe: Umweltsoziologie ; Zentrum f{\"u}r Umweltwissenschaften: Arbeitsgruppe: Betriebliches Umweltmanagement/Umweltbewußtes Konsumentenverhalten ; Arbeitsgruppe: Gr{\"u}ne Bioraffinerie ; Arbeitsgruppe: Integrierter Arten- und Biotopschutz ; Arbeitsgruppe: LIDAR-Inversionen ; Arbeitsgruppe: FG {\"O}kotechnologie ; Arbeitsgruppe: Regenerative Energien ; Arbeitsgruppe: Stoffdynamik in Geosystemen ; Arbeitsgruppe: Umweltbildung},
  language  = {de}
}
@article{HuettelBalderjahnHoffmann2020,
  author    = {H{\"u}ttel, Alexandra and Balderjahn, Ingo and Hoffmann, Stefan},
  title     = {Welfare beyond consumption},
  series = {Ecological economics},
  volume    = {176},
  journal   = {Ecological economics},
  publisher = {Elsevier},
  address   = {Amsterdam},
  issn      = {0921-8009},
  doi       = {10.1016/j.ecolecon.2020.106719},
  pages     = {13},
  year      = {2020},
  abstract  = {In developed regions worldwide, so-called anti-consumers are increasingly resisting high-level consumption lifestyles or shifting to alternative forms of consumption. A general reduction in consumption levels is considered necessary to attain global sustainability goals. However, knowledge regarding the factors driving people to deliberately consume less and how anti-consumption affects individuals' well-being is limited. Against this background, this study considers the influence of human values and the well-being effects of two types of anti-consumption: voluntary simplicity and collaborative consumption. Based on representative data from the US (N = 1075) and Germany (N = 1070), the findings show that the two anti-consumption types do not reduce the well-being of individuals' but in some cases, even improve it, which suggests that lowering consumption can not only help protect environmental resources but also serve the greater good of society. In particular, this relationship holds among collaborative consumers with a strong need for cognition, i.e., a cognitive thinking style that involves a high level of decision control. According to the study results, opposite value orientations are the drivers of voluntary simplicity and collaborative consumption (i.e., a focus on self-transcendence versus self-enhancement). These findings are comparable in both countries; however, the strength of the effects differs.},
  language  = {en}
}
@article{BalderjahnAltenburgBuchholzetal.1995,
  author    = {Balderjahn, Ingo and Altenburg, Ursula and Buchholz, Petra and DeVries, Wouter},
  title     = {Aspekte des Informationsverhaltens von B{\"u}rgern bei der Abfallvermeidung und -trennung als Ansatzpunkte f{\"u}r die Informationspolitik von Kommunen},
  year      = {1995},
  language  = {de}
}
@article{Balderjahn1993,
  author    = {Balderjahn, Ingo},
  title     = {Bestimmungsgr{\"u}nde des Abfallverhaltens privater Haushalte : ein Vergleich zwischen den St{\"a}dten Hannover und Leipzig},
  year      = {1993},
  language  = {de}
}
@article{BalderjahnMennickenBergeretal.1996,
  author    = {Balderjahn, Ingo and Mennicken, Claudia and Berger, Markus K. and Minx, Eckard},
  title     = {Neuprodukt-Marketing : ein phasenintegrierendes und methodengest{\"u}tztes Konzept},
  year      = {1996},
  language  = {de}
}
@article{Balderjahn1994,
  author    = {Balderjahn, Ingo},
  title     = {Betriebswirtschaftliche Aspekte der Verpackungsverordnung},
  year      = {1994},
  language  = {de}
}
@article{Balderjahn1994,
  author    = {Balderjahn, Ingo},
  title     = {Der Einsatz der Conjoint-Analyse zur Bestimmung von Preisresponsefunktionen},
  year      = {1994},
  language  = {de}
}
@article{BalderjahnSchmidt1994,
  author    = {Balderjahn, Ingo and Schmidt, Oliver},
  title     = {Studieren in den neuen Bundesl{\"a}ndern (13) : das Studium der Wirtschaftswissenschaften an der Universit{\"a}t Potsdam},
  year      = {1994},
  language  = {de}
}
@article{Balderjahn1997,
  author    = {Balderjahn, Ingo},
  title     = {Das Management {\"o}kologischer Risiken und Krisen},
  year      = {1997},
  language  = {de}
}
@article{BalderjahnWill1997,
  author    = {Balderjahn, Ingo and Will, Simone},
  title     = {Umweltvertr{\"a}gliches Konsumentenverhalten : Wege aus einem sozialen Dilemma},
  year      = {1997},
  language  = {de}
}
@article{BalderjahnMennicken1997,
  author    = {Balderjahn, Ingo and Mennicken, Claudia},
  title     = {Ecological risk and crisis management: a behavioral approach},
  isbn      = {3-87988-250-9},
  year      = {1997},
  language  = {en}
}
@article{Balderjahn1995,
  author    = {Balderjahn, Ingo},
  title     = {Bed{\"u}rfnis, Bedarf, Nutzen},
  year      = {1995},
  language  = {de}
}
@article{Balderjahn1995,
  author    = {Balderjahn, Ingo},
  title     = {Einstellungen und Einstellungsmessung},
  year      = {1995},
  language  = {de}
}
@article{BalderjahnMennicken1995,
  author    = {Balderjahn, Ingo and Mennicken, Claudia},
  title     = {Risikomanagement aus verhaltenswissenschaftlicher Sicht},
  year      = {1995},
  language  = {de}
}
@article{BalderjahnScholderer1998,
  author    = {Balderjahn, Ingo and Scholderer, Joachim},
  title     = {Marktforschung: LISREL oder EQS?: ein Softwarenvergleich f{\"u}r den Anwender},
  year      = {1998},
  language  = {de}
}
@article{Balderjahn1995,
  author    = {Balderjahn, Ingo},
  title     = {Marketing f{\"u}r Regionen : ein Konzept f{\"u}r die neuen Bundesl{\"a}nder?},
  year      = {1995},
  language  = {de}
}
@article{BalderjahnPeyerPaulssen2013,
  author    = {Balderjahn, Ingo and Peyer, Mathias and Paulssen, Marcel},
  title     = {Consciousness for fair consumption - conceptualization, scale development and empirical validation},
  series = {International journal of consumer studies},
  volume    = {37},
  journal   = {International journal of consumer studies},
  number    = {5},
  publisher = {Wiley-Blackwell},
  address   = {Hoboken},
  issn      = {1470-6423},
  doi       = {10.1111/ijcs.12030},
  pages     = {546 -- 555},
  year      = {2013},
  abstract  = {Sustainable consumption means that consumers act in an environmentally and socially responsible manner. Compared with the vast amount of studies concerning environmentally conscious consumer behaviour, relatively little is known about socially conscious consumption. The present paper focuses on fair consumption as an important aspect of social consumption. In our study, consciousness for fair consumption (CFC) is defined as a latent disposition of consumers to prefer products that are produced and traded in compliance with fair labour and business practices. A scale to measure CFC was conceptualized and tested in three independent empirical studies. Two studies were conducted at European universities (2010 and 2012) and used 352 and 362 undergraduate business students respectively. The third study, conducted in 2011, used 141 employees at a European university. The results confirmed the reliability and validity of the new CFC scale across samples. While being moderately related to other aspects of sustainable consumption such as ecological concern and moral reasoning, CFC was significantly distinct from those concepts. Most importantly, it was established that the CFC, as measured by the new CFC scale, is a strong determinant of consumption of fair trade products that has been neglected in existing research.},
  language  = {en}
}
@article{BalderjahnAleff1997,
  author    = {Balderjahn, Ingo and Aleff, Hans-J{\"o}rg},
  title     = {Datenautobahnen und Informationsflut als Herausforderungen an Klassifikation und Datenanalyse : Zusammenfassungen = Data highways and information flooding, a challenge for classification and data analysis : abstracts},
  publisher = {Univ.},
  address   = {Potsdam},
  pages     = {VIII, 112 S., Seite IX-XVI, Kt.},
  year      = {1997},
  language  = {de}
}
@article{BalderjahnMennicken1996,
  author    = {Balderjahn, Ingo and Mennicken, Claudia},
  title     = {Implications of managers risk perception for the development of ecological marketing strategies : theoretical framework and empirical results},
  year      = {1996},
  language  = {en}
}
@article{BalderjahnMennicken1996,
  author    = {Balderjahn, Ingo and Mennicken, Claudia},
  title     = {Latent dimensions of managers risk perception : an application of correspondence analysis},
  year      = {1996},
  language  = {en}
}
@article{Balderjahn1996,
  author    = {Balderjahn, Ingo},
  title     = {Marketing f{\"u}r Wirtschaftsstandorte},
  year      = {1996},
  language  = {de}
}
@article{BalderjahnMennicken1996,
  author    = {Balderjahn, Ingo and Mennicken, Claudia},
  title     = {Das Management {\"o}kologischer Risiken und Krisen : verhaltenswissenschaftliche Grundlagen},
  year      = {1996},
  language  = {de}
}
@article{Balderjahn1998,
  author    = {Balderjahn, Ingo},
  title     = {Empirical analysis of price response functions},
  year      = {1998},
  language  = {en}
}
@article{Balderjahn1998,
  author    = {Balderjahn, Ingo},
  title     = {Die Kreuzvalidierung von Kausalmodellen},
  year      = {1998},
  language  = {de}
}
@article{BalderjahnWill1998,
  author    = {Balderjahn, Ingo and Will, Simone},
  title     = {Laddering: Messung und Analyse von Means-End Chains},
  year      = {1998},
  language  = {de}
}
@article{BalderjahnAltenburgBuchholzetal.1996,
  author    = {Balderjahn, Ingo and Altenburg, Ursula and Buchholz, Petra and DeVries, Wouter},
  title     = {Bestimmungsgr{\"u}nde des Abfallverhaltens privater Haushalte : ein internationaler Vergleich zwischen den St{\"a}dten Leipzig und Amsterdam},
  year      = {1996},
  language  = {de}
}
@article{Balderjahn2002,
  author    = {Balderjahn, Ingo},
  title     = {Marktforschung},
  isbn      = {3-409-11822-5},
  year      = {2002},
  language  = {de}
}