@article{BalderjahnHoffmannHuettel2023, author = {Balderjahn, Ingo and Hoffmann, Stefan and H{\"u}ttel, Alexandra}, title = {How empowerment and materialism contribute to anti-consumers' well-being}, series = {European journal of marketing}, volume = {57}, journal = {European journal of marketing}, number = {4}, publisher = {Emerald}, address = {Bradford}, issn = {0309-0566}, doi = {10.1108/EJM-04-2020-0284}, pages = {1186 -- 1218}, year = {2023}, abstract = {Purpose Because steadily growing consumption is not beneficial for nature and climate and is not the same as increasing well-being, an anti-consumerism movement has formed worldwide. The renouncement of dispensable consumption will, however, only establish itself as a significant lifestyle if consumers do not perceive reduced consumption as a personal sacrifice. Since prior research has not yielded a consistent understanding of the relationship between anti-consumption and personal well-being, this paper aims to examine three factors about which theory implies that they may moderate this relationship: decision-control empowerment, market-control empowerment and the value of materialism. Design/methodology/approach The analysis is based on data from a large-scale, representative online survey (N = 1,398). Structural equation modelling with latent interaction effects is used to test how three moderators (decision-control empowerment, market-control empowerment and materialism) affect the relationship amongst four types of anti-consumption (e.g. voluntary simplicity) and three different well-being states (e.g. subjective well-being). Findings While both dimensions of empowerment almost always directly promote consumer well-being, significant moderation effects are present in only a few but meaningful cases. Although the materialism value tends to reduce consumers' well-being, it improves the well-being effect of two anti-consumption styles. Research limitations/implications Using only one sample from a wealthy country is a limitation of the study. Researchers should replicate the findings in different nations and cultures. Practical implications Consumer affairs practitioners and commercial marketing for sustainably produced, high-quality and long-lasting goods can benefit greatly from these findings. Social implications This paper shows that sustainable marketing campaigns can more easily motivate consumers to voluntarily reduce their consumption for the benefit of society and the environment if a high level of market-control empowerment can be communicated to them. Originality/value This study provides differentiated new insights into the roles of consumer empowerment, i.e. both decision-control empowerment and market-control empowerment, and the value of materialism to frame specific relationships between different anti-consumption types and various well-being states.}, language = {en} } @article{BalderjahnBuerkeKirchgeorgetal.2013, author = {Balderjahn, Ingo and Buerke, Anja and Kirchgeorg, Manfred and Peyer, Mathias and Seegebarth, Barbara and Wiedmann, Klaus-Peter}, title = {Consciousness for sustainable consumption : scale development and new insights in the economic dimension of consumers' sustainability}, series = {AMS review : official publication of the Academy of Marketing Scienc}, volume = {3}, journal = {AMS review : official publication of the Academy of Marketing Scienc}, number = {4}, publisher = {Springer}, address = {New York}, issn = {1869-814X}, doi = {10.1007/s13162-013-0057-6}, pages = {181 -- 192}, year = {2013}, abstract = {The "triple bottom line" concept (planet, people, and profit) represents an important guideline for the sustainable, hence future-oriented, development of societies and for the behaviors of all societal members. For institutions promoting societal change, as well as for companies being confronted with growing expectations regarding compelling contributions to sustainable changes, it is of great importance to know if, and to what extent, consumers have already internalized the idea of sustainability. Against the background of existing research gaps regarding a comprehensive measurement of the consciousness for sustainable consumption (CSC), the authors present the result of a scale development. Consciousness was operationalized by weighting personal beliefs with the importance attached by consumers to sustainability dimensions. Four separate tests of the CSC scale indicated an appropriate psychometric quality of the scale and provided support for this new measurement approach that incorporates the environmental, social and economic dimensions of sustainability.}, language = {en} } @article{SeegebarthPeyerBalderjahnetal.2016, author = {Seegebarth, Barbara and Peyer, Mathias and Balderjahn, Ingo and Wiedmann, Klaus-Peter}, title = {The Sustainability Roots of Anticonsumption Lifestyles and Initial}, series = {The Journal of consumer affairs}, volume = {50}, journal = {The Journal of consumer affairs}, publisher = {Wiley}, address = {Hoboken}, issn = {0022-0078}, doi = {10.1111/joca.12077}, pages = {68 -- 99}, year = {2016}, abstract = {This article introduces the concept of sustainability-rooted anticonsumption (SRAC), which refers to consumers' anticonsumption practices of voluntary simplicity in living and, on a smaller level, collaborative consumption and boycotting with the goal of supporting sustainable economic development. The SRAC measurement approach is validated based on three empirical studies. Results of a representative German sample (Study 2) reveal that SRAC is predominantly negatively linked to consumer overconsumption dispositions. Exemplary, voluntary simplification and boycott intention may result in declining levels of indebtedness. Study 3 shows that psychosocial well-being is positively related to SRAC and overconsumption. However, a simplified lifestyle and a greater willingness to boycott are not necessarily associated with psychosocial well-being. This article provides insights for practitioners and policymakers to leverage existing SRAC values via "new" business models (sharing offers) or to influence the existing level of consciousness to effectively pave the way for solid progress in the sustainability movement.}, language = {en} } @article{BalderjahnSeegebarthPeyeretal.2016, author = {Balderjahn, Ingo and Seegebarth, Barbara and Peyer, Mathias and Wiedmann, Klaus-Peter}, title = {The sustainability roots of anti-consumption lifestyles and initial insights regarding their effects on consumers' well-being}, series = {The Journal of consumer affairs : JCA}, volume = {50}, journal = {The Journal of consumer affairs : JCA}, number = {1}, publisher = {ACCI}, address = {Ames, Iowa}, issn = {1745-6606}, doi = {10.1111/joca.12077}, pages = {68 -- 99}, year = {2016}, abstract = {This article introduces the concept of sustainability-rooted anticonsumption (SRAC), which refers to consumers' anticonsumption practices of voluntary simplicity in living and, on a smaller level, collaborative consumption and boycotting with the goal of supporting sustainable economic development. The SRAC measurement approach is validated based on three empirical studies. Results of a representative German sample (Study 2) reveal that SRAC is predominantly negatively linked to consumer overconsumption dispositions. Exemplary, voluntary simplification and boycott intention may result in declining levels of indebtedness. Study 3 shows that psychosocial well-being is positively related to SRAC and overconsumption. However, a simplified lifestyle and a greater willingness to boycott are not necessarily associated with psychosocial well-being. This article provides insights for practitioners and policymakers to leverage existing SRAC values via "new" business models (sharing offers) or to influence the existing level of consciousness to effectively pave the way for solid progress in the sustainability movement.}, language = {en} } @article{BalderjahnSeegebarthLee2021, author = {Balderjahn, Ingo and Seegebarth, Barbara and Lee, Michael S. W.}, title = {Less is more!}, series = {Journal of cleaner production}, volume = {284}, journal = {Journal of cleaner production}, publisher = {Elsevier Science}, address = {Amsterdam}, issn = {0959-6526}, doi = {10.1016/j.jclepro.2020.124802}, pages = {12}, year = {2021}, abstract = {Enhancing consumer satisfaction and well-being is an important objective of companies, retailers and public policy makers. In the current debate on climate change, a consistent theme is that consumers in developed countries must learn to consume less. The present study (based on representative data sets from the US, N = 1,017, and Germany, N = 1030) addresses these issues by using a scenario-based experiment to analyze how satisfied voluntary simplifiers (people who voluntarily abstain from consumption) are with their purchase decisions in the case of a muesli brand. The research question is whether people who follow a sustainable, simple lifestyle are more satisfied with their daily consumption choices than people who have a more consumerist lifestyle. If so, it would be easier for many people to change their lifestyles and consume less. In addition, this scenario experiment manipulates consumer empowerment and decision complexity since both factors are supposed to influence purchase satisfaction. The results are consistent across both countries and indicate that voluntary simplifiers experience a higher level of purchasing satisfaction than non-simplifiers, whereby empowerment and decision complexity play different roles.}, language = {en} } @incollection{LueckBalderjahnKammetal.2000, author = {L{\"u}ck, Erika and Balderjahn, Ingo and Kamm, Birgit and Greil, Holle and Wallschl{\"a}ger, Hans-Dieter and Jessel, Beate and B{\"o}ckmann, Christine and Oberh{\"a}nsli, Roland and Soyez, Konrad and Schmeer, Ernst and Blumenstein, Oswald and Berndt, Klaus-Peter and Edeling, Thomas and Friedrich, Sabine and Kaden, Klaus and Scheller, Frieder W. and Petersen, Hans-Georg and Asche, Hartmut and Bronstert, Axel and Giest, Hartmut and Gaedke, Ursula and L{\"o}hmannsr{\"o}ben, Hans-Gerd and Jeltsch, Florian and J{\"a}nkel, Ralph and Gzik, Axel and Bork, Hans-Rudolf and Bork, Hans-Rudolf}, title = {Umweltforschung f{\"u}r das Land Brandenburg : Arbeitsgruppen und Professuren}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-3797}, publisher = {Universit{\"a}t Potsdam}, year = {2000}, language = {de} }