@article{MaiHoffmannBalderjahn2021, author = {Mai, Robert and Hoffmann, Stefan and Balderjahn, Ingo}, title = {When drivers become inhibitors of organic consumption}, series = {Journal of the Academy of Marketing Science}, volume = {49}, journal = {Journal of the Academy of Marketing Science}, publisher = {Springer}, address = {Dordrecht}, issn = {0092-0703}, doi = {10.1007/s11747-021-00787-x}, pages = {1151 -- 1174}, year = {2021}, abstract = {The organic market is characterized by remarkable disparities, and confusion persists about which motives drive organic consumption. To understand them, this research introduces the idea that the same consumer motives can exert different and potentially opposite impacts when organic consumption patterns unfold. The proposed multistage theory of differential effects distinguishes a participation stage, when consumers decide whether to purchase organic at all, and an expenditure stage, when consumers decide about how much of their budget to spend on organic products across purchases. An analysis of shopping patterns of approximately 14,000 households confirms the proposed differential influences: Other-oriented motives (care for others and the environment) support participation but impede sustained expenditures. Only self-oriented motives (hedonism) foster both participation and expenditures. The results pinpoint the need to rethink organic consumption as a stage-specific problem, which opens up new perspectives for managers about an old but persistent problem.}, language = {en} } @article{BalderjahnMennicken1997, author = {Balderjahn, Ingo and Mennicken, Claudia}, title = {Ecological risk and crisis management: a behavioral approach}, isbn = {3-87988-250-9}, year = {1997}, language = {en} } @article{BalderjahnPeyerPaulssen2013, author = {Balderjahn, Ingo and Peyer, Mathias and Paulssen, Marcel}, title = {Consciousness for fair consumption - conceptualization, scale development and empirical validation}, series = {International journal of consumer studies}, volume = {37}, journal = {International journal of consumer studies}, number = {5}, publisher = {Wiley-Blackwell}, address = {Hoboken}, issn = {1470-6423}, doi = {10.1111/ijcs.12030}, pages = {546 -- 555}, year = {2013}, abstract = {Sustainable consumption means that consumers act in an environmentally and socially responsible manner. Compared with the vast amount of studies concerning environmentally conscious consumer behaviour, relatively little is known about socially conscious consumption. The present paper focuses on fair consumption as an important aspect of social consumption. In our study, consciousness for fair consumption (CFC) is defined as a latent disposition of consumers to prefer products that are produced and traded in compliance with fair labour and business practices. A scale to measure CFC was conceptualized and tested in three independent empirical studies. Two studies were conducted at European universities (2010 and 2012) and used 352 and 362 undergraduate business students respectively. The third study, conducted in 2011, used 141 employees at a European university. The results confirmed the reliability and validity of the new CFC scale across samples. While being moderately related to other aspects of sustainable consumption such as ecological concern and moral reasoning, CFC was significantly distinct from those concepts. Most importantly, it was established that the CFC, as measured by the new CFC scale, is a strong determinant of consumption of fair trade products that has been neglected in existing research.}, language = {en} } @article{BalderjahnMennicken1996, author = {Balderjahn, Ingo and Mennicken, Claudia}, title = {Implications of managers risk perception for the development of ecological marketing strategies : theoretical framework and empirical results}, year = {1996}, language = {en} } @article{BalderjahnMennicken1996, author = {Balderjahn, Ingo and Mennicken, Claudia}, title = {Latent dimensions of managers risk perception : an application of correspondence analysis}, year = {1996}, language = {en} } @article{Balderjahn1998, author = {Balderjahn, Ingo}, title = {Empirical analysis of price response functions}, year = {1998}, language = {en} } @article{BalderjahnScholderer1999, author = {Balderjahn, Ingo and Scholderer, Joachim}, title = {Consumer information stategies for genetically modified food products}, isbn = {3- 00-004187-7}, year = {1999}, language = {en} } @article{Balderjahn1999, author = {Balderjahn, Ingo}, title = {The perceived risks and benefits of genetically modified food products : Experts versus consumers}, year = {1999}, language = {en} } @article{BalderjahnLeeSeegebarthetal.2019, author = {Balderjahn, Ingo and Lee, Michael S. W. and Seegebarth, Barbara and Peyer, Mathias}, title = {A sustainable pathway to consumer wellbeing}, series = {The Journal of consumer affairs}, volume = {54}, journal = {The Journal of consumer affairs}, number = {2}, publisher = {Wiley}, address = {Malden, Mass.}, issn = {0022-0078}, doi = {10.1111/joca.12278}, pages = {456 -- 488}, year = {2019}, abstract = {This study investigates the effect of different anticonsumption constructs on consumer wellbeing. The study assumes that people will only lower their level of consumption if doing so does not also lower personal wellbeing. More precisely, this research investigates how specific subtypes of sustainable anticonsumption (e.g., voluntary simplicity, collaborative consumption, and debt-free living) relate to different states of consumer's wellbeing (e.g., financial, psychosocial, and subjective wellbeing). This work also examines whether consumer empowerment can improve personal wellbeing and strengthen the anticonsumption wellbeing relationship. The results show that voluntarily foregoing consumption does not reduce wellbeing and consumer empowerment plays a significant role in supporting sustainable pathways to consumer wellbeing. This study reasons that empowerment improves consumer sovereignty, but may be detrimental for consumers heavily concerned about debt-free living. The present investigation concludes by proposing implications for public and consumer policymakers wishing to promote appropriate sustainable (anticonsumption) pathways to consumer wellbeing.}, language = {en} } @article{HoffmannBalderjahnSeegebarthetal.2018, author = {Hoffmann, Stefan and Balderjahn, Ingo and Seegebarth, Barbara and Mai, Robert and Peyer, Mathias}, title = {Under which conditions are consumers ready to boycott or buycott?}, series = {Ecological economics}, volume = {147}, journal = {Ecological economics}, publisher = {Elsevier}, address = {Amsterdam}, issn = {0921-8009}, doi = {10.1016/j.ecolecon.2018.01.004}, pages = {167 -- 178}, year = {2018}, abstract = {There are two fundamental ways in which consumers can express their concerns and obligations for society through their consumption decisions: They can boycott companies that they deem to be irresponsible or they may deliberately buy from companies that they perceive to act responsibly ('buycott'). It has been largely ignored that individuals are driven by different motivational mechanisms to join boycotts and buycotts (punishment vs. reward of corporate behaviors), and thus, these mechanisms have disparate implications for the participating individual (e.g., high vs. low subjective costs because of a restriction in consumption habits). This paper fills this void and develops a framework suggesting that the extent to which consumers translate their concerns and obligations for society into a willingness to boycott and/or buycott is bounded by self-interest. Using a unique, representative sample of 1833 German consumers, this study reveals that the effects of environmental concerns and universalism on buycotting are amplified by hedonism, while the effects of social concern on buycotting and boycotting are attenuated by hedonism and simplicity, respectively. These results have far-reaching implications for organizations and policy planners who aim to change corporate behavior.}, language = {en} }