@inproceedings{FabianBenderWeimann2015, author = {Fabian, Benjamin and Bender, Benedict and Weimann, Lars}, title = {E-Mail tracking in online marketing}, series = {Proceedings of the 12th International Conference on Wirtschaftsinformatik}, booktitle = {Proceedings of the 12th International Conference on Wirtschaftsinformatik}, number = {74}, publisher = {Associations for Information Systems AIS}, address = {Atlanta}, isbn = {978-3-00-049184-9}, pages = {15}, year = {2015}, abstract = {E-Mail tracking uses personalized links and pictures for gathering information on user behavior, for example, where, when, on what kind of device, and how often an e-mail has been read. This information can be very useful for marketing purposes. On the other hand, privacy and security requirements of customers could be violated by tracking. This paper examines how e-mail tracking works, how it can be detected automatically, and to what extent it is used in German e-commerce. We develop a detection model and software tool in order to collect and analyze more than 600 newsletter e-mails from companies of several different industries. The results show that the usage of e-mail tracking in Germany is prevalent but also varies depending on the industry.}, language = {en} } @inproceedings{BenderBertheauGronau2021, author = {Bender, Benedict and Bertheau, Clementine and Gronau, Norbert}, title = {Future ERP Systems}, series = {Proceedings of the 23rd International Conference on Enterprise Information Systems (ICEIS 2021)}, booktitle = {Proceedings of the 23rd International Conference on Enterprise Information Systems (ICEIS 2021)}, number = {2}, publisher = {Science and Technology Publications}, address = {Set{\´u}bal}, isbn = {978-989-758-509-8}, issn = {2184-4992}, doi = {10.5220/0010477307760783}, pages = {776 -- 783}, year = {2021}, abstract = {This paper presents a research agenda on the current generation of ERP systems which was developed based on a literature review on current problems of ERP systems. The problems are presented following the ERP life cycle. In the next step, the identified problems are mapped on a reference architecture model of ERP systems that is an extension of the three-tier architecture model that is widely used in practice. The research agenda is structured according to the reference architecture model and addresses the problems identified regarding data, infrastructure, adaptation, processes, and user interface layer.}, language = {en} }