@misc{Behrmann2004,
  author    = {Behrmann, G{\"u}nter C.},
  title     = {Globale Modernisierung : ein "American Dream"?},
  url       = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-47174},
  year      = {2004},
  abstract  = {Daniel Lerner's „The Passing of Traditional Society" of 1958 is still one of the most famous American studies in the field of modernization research. This article gives a deeper insight into the background of the emergence of the study. The author describes Lerner's theoretical and empirical work and its connection to the policy of his time. A classic today in modernization theory, Lerner's study was initially merely a request for the Voice of America to investigate the use of media in the Middle Eastern region -modernization or development did not yet play a significant role. The article shows how the direction of the study changed from its original intention into a political opinion research and thus into a political propaganda tool.},
  language  = {de}
}