@incollection{Boesch2023,
  author    = {B{\"o}sch, Frank},
  title     = {Parlamente, Medien und {\"O}ffentlichkeiten},
  series = {Parlamentarismus in Deutschland von 1815 bis zur Gegenwart},
  booktitle = {Parlamentarismus in Deutschland von 1815 bis zur Gegenwart},
  editor    = {Biefang, Andreas and Geppert, Dominik Nicolas and Recker, Marie-Luise and Wirsching, Andreas},
  edition   = {Sonderausgabe f{\"u}r die Bundeszentrale f{\"u}r Politische Bildung},
  publisher = {Bundeszentrale f{\"u}r politische Bildung},
  address   = {Bonn},
  isbn      = {978-3-7425-0989-5},
  pages     = {235 -- 254},
  year      = {2023},
  language  = {de}
}
@incollection{CarlaUhinkGarciaMorcillo2023,
  author    = {Carl{\`a}-Uhink, Filippo and Garc{\´i}a Morcillo, Marta},
  title     = {Rhetorik antiker und mittelalterlicher Werbung},
  series = {Handbuch Werberhetorik},
  booktitle = {Handbuch Werberhetorik},
  publisher = {de Gruyter},
  address   = {Berlin},
  isbn      = {978-3-11-031810-4},
  doi       = {10.1515/9783110318210-010},
  pages     = {191 -- 214},
  year      = {2023},
  abstract  = {Scholarship on the history of advertising has dedicated only a limited atten-tion to all centuries preceding 1700, even though sources and data for a history of an-cient and medieval advertising are consistent. Since the birth of writing, in the Medi-terranean basin as well as in Asia, different forms of branding emerge. Their originalfunction, showing the origin of a product, was quickly subject to a process of differen-tiation. Ancient sources also show an embeddedness of oral and written advertising-advertising became such a crucial component of daily life that it also became a topicof public discourse and poetry. In Roman times, advertising also became an object ofjuridical regulations-while a further process of differentiation took place in theMiddle Ages. The invention of print, finally, allowed a quicker reproduction and dis-tribution of posters, flyers etc.-in forms which had already been practiced for thou-sands of years in other parts of the world, particularly China.},
  language  = {de}
}