@phdthesis{Schultze2001,
  author    = {Schultze, Reinhard D.},
  title     = {Product Plancement im Spielfilm : Grenzen zul{\"a}ssiger Produktabbildungen im Rundfunkprogramm},
  series = {Information und Recht},
  volume    = {21},
  journal   = {Information und Recht},
  publisher = {Beck},
  address   = {M{\"u}nchen},
  isbn      = {3-406-47834-4},
  pages     = {201 S.},
  year      = {2001},
  language  = {de}
}