@article{Wieber2020,
  author    = {Wieber, Anja},
  title     = {Die palmyrenische K{\"o}nigin Zenobia als Werbeikone f{\"u}r Seife},
  series = {PaRDeS : Zeitschrift der Vereinigung f{\"u}r J{\"u}dische Studien = Transformative Translations in Jewish History and Culture},
  volume    = {2020},
  journal   = {PaRDeS : Zeitschrift der Vereinigung f{\"u}r J{\"u}dische Studien = Transformative Translations in Jewish History and Culture},
  number    = {11},
  editor    = {Amb{\"u}hl, Annemarie},
  issn      = {2364-7612},
  doi       = {https://doi.org/10.34679/thersites.vol11.169},
  pages     = {277 -- 323},
  year      = {2020},
  abstract  = {This article analyses, as an example of the advertising of cosmetic products, a campaign launched by the US-American company "Johnson Soap" for their product, the facial soap "Palmolive". Examining its ads of 1911 in which certain ancient exempla are employed, it becomes clear that the Palmyrene queen Zenobia and with her the semi-historical Semiramis and the more mythical Dido are aligned to the "1001 Nights" character Scheherazade. Since they are jointly labelled as "historically famous oriental queens" and because of the reference to Zenobia's white skin, they fall into the fantasy of fair-skinned harem women and evoke thoughts of all the pleasures and comforts of the luxurious Orient. To the modern female customer of 1900 (well steeped in the knowledge of those ancient characters) Zenobia and the other exempla should serve as celebrities worth emulating. Above all they are deemed to be beautiful, and experts in cosmetics which would guarantee the effect of the product they are standing for. A finding that proves to be valid even in an advertising concept of today for the Syrian-German "Zhenobya-soap".},
  language  = {de}
}
@article{WeissWerner2023,
  author    = {Weiß, Adrian and Werner, Eva},
  title     = {Geschlechterverh{\"a}ltnisse im Dialog},
  series = {thersites 16},
  volume    = {2023},
  journal   = {thersites 16},
  number    = {16},
  editor    = {Amb{\"u}hl, Annemarie and Carl{\`a}-Uhink, Filippo and Rollinger, Christian and Walde, Christine},
  issn      = {2364-7612},
  doi       = {10.34679/thersites.vol16.216},
  pages     = {128 -- 138},
  year      = {2023},
  abstract  = {Die abgetrennte Zunge by Katharina Wesselmann deals with gender and power relations in ancient literature and beyond. It has received widespread attention, particularly in popular media. In this interview, thersites examines the book from an academic perspective. We talk to Katharina Wesselmann about the reactions to her work, her methodology and her conclusions. The primary focus of this interview is on what ancient texts may tell us about today's gender issues and vice versa - it, thus, entails a broader discussion about modern Classics.},
  language  = {de}
}
@article{Woehrle2020,
  author    = {W{\"o}hrle, Georg},
  title     = {S{\"a}ngers Gl{\"u}ck},
  series = {PaRDeS : Zeitschrift der Vereinigung f{\"u}r J{\"u}dische Studien = Transformative Translations in Jewish History and Culture},
  volume    = {2020},
  journal   = {PaRDeS : Zeitschrift der Vereinigung f{\"u}r J{\"u}dische Studien = Transformative Translations in Jewish History and Culture},
  number    = {11},
  editor    = {Amb{\"u}hl, Annemarie},
  issn      = {2364-7612},
  doi       = {10.34679/thersites.vol11.171},
  pages     = {357 -- 361},
  year      = {2020},
  abstract  = {The German singer-songwriter Reinhard Mey, although not pretending to be a second Orpheus, nevertheless appears to be very familiar with classical myth.},
  language  = {de}
}