@article{BalderjahnOloko2011,
  author    = {Balderjahn, Ingo and Oloko, Shamsey},
  title     = {On the Moral Value of Cause related Marketing},
  series = {Marketing : ZFP},
  volume    = {33},
  journal   = {Marketing : ZFP},
  number    = {2},
  publisher = {C. H. Beck},
  address   = {M{\"u}nchen},
  issn      = {0344-1369},
  pages     = {159 -- 170},
  year      = {2011},
  language  = {en}
}