@misc{ZiesemerHuettelBalderjahn2019,
  author    = {Ziesemer, Florence and H{\"u}ttel, Alexandra and Balderjahn, Ingo},
  title     = {Pioneers' insights into governing social innovation for sustainable anti-consumption},
  series = {Postprints der Universit{\"a}t Potsdam Wirtschafts- und Sozialwissenschaftliche Reihe},
  journal   = {Postprints der Universit{\"a}t Potsdam Wirtschafts- und Sozialwissenschaftliche Reihe},
  number    = {116},
  issn      = {1867-5808},
  doi       = {10.25932/publishup-43940},
  url       = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-439404},
  pages     = {16},
  year      = {2019},
  abstract  = {Transcending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulative policy measures, more positive communication to strengthen the visibility of initiatives and emphasize individual benefits, establishing a sense of community, anti-consumer activism, and education. We argue for complementary action between top-down strategies, bottom-up initiatives, corporate activities, and consumer behavior. The results are valuable to researchers, activists, marketers, and policymakers who seek to enhance their understanding of materially reduced consumption patterns based on the real-life experiences of active pioneers in the field.},
  language  = {en}
}
@incollection{BalderjahnOloko2009,
  author    = {Balderjahn, Ingo and Oloko, Shamsey},
  title     = {Cause related Marketing in Deutschland : eine kritische Bestandsaufnahme},
  series = {Die Moral der Unternehmenskommunikation : lohnt es sich, gut zu sein?},
  booktitle = {Die Moral der Unternehmenskommunikation : lohnt es sich, gut zu sein?},
  publisher = {Herbert von Halem},
  address   = {K{\"o}ln},
  isbn      = {978-3-938258-48-4},
  publisher      = {Universit{\"a}t Potsdam},
  pages     = {362 -- 379},
  year      = {2009},
  language  = {de}
}
@incollection{BalderjahnOloko2009,
  author    = {Balderjahn, Ingo and Oloko, Shamsey},
  title     = {Cause related Marketing als Instrument zur strategischen Unternehmensf{\"u}hrung},
  series = {Ganzheitliche Unternehmensf{\"u}hrung in dynamischen M{\"a}rkten : Festschrift f{\"u}r Univ.-Prof. Dr. Armin T{\"o}pfer},
  booktitle = {Ganzheitliche Unternehmensf{\"u}hrung in dynamischen M{\"a}rkten : Festschrift f{\"u}r Univ.-Prof. Dr. Armin T{\"o}pfer},
  publisher = {Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3-8349-1244-2 (print)},
  doi       = {10.1007/978-3-8349-8787-7_12},
  publisher      = {Universit{\"a}t Potsdam},
  pages     = {233 -- 248},
  year      = {2009},
  abstract  = {Die weltweite Forderung nach einer Zunahme der gesellschaftlichen Verantwortung der Unternehmen ist in den letzten Jahren {\"u}ber alle Anspruchsgruppen (Stakeholder) hinweg stetig gr{\"o}ßer geworden.1 Die {\"U}bernahme eben dieser Verantwortung findet in dem facettenreichen Begriff der Corporate Social Responsibility (CSR) ihren Ausdruck. Diesem Leitbild entsprechend verpflichten sich Unternehmen zum verantwortungsbewussten Verhalten gegen{\"u}ber Eigent{\"u}mern, Konsumenten, Lieferanten, Mitarbeitern und der Gesellschaft als Ganzes.2 Eine CSR-Strategie, die ein ausgewogenes Maß der 'Triple-Bottom-Line' bestehend aus sozialen, {\"o}kologischen und {\"o}konomischen Aspekten ber{\"u}cksichtigt, wird mittlerweile als Notwendigkeit daf{\"u}r angesehen, dass ein Unternehmen auch in Zukunft seine 'license to operate', d.h. seine gesellschaftliche Unterst{\"u}tzung f{\"u}r die Gesch{\"a}ftst{\"a}tigkeit beh{\"a}lt bzw. sichert.},
  language  = {de}
}
@article{BalderjahnOloko2009,
  author    = {Balderjahn, Ingo and Oloko, Shamsey},
  title     = {Cause related Marketing},
  series = {Die Betriebswirtschaft : DBW},
  volume    = {69},
  journal   = {Die Betriebswirtschaft : DBW},
  number    = {6},
  publisher = {Sch{\"a}ffer-Poeschel},
  address   = {Stuttgart},
  issn      = {0342-7064},
  pages     = {766 -- 771},
  year      = {2009},
  language  = {de}
}
@article{BalderjahnGloecknerPeyer2010,
  author    = {Balderjahn, Ingo and Gl{\"o}ckner, Alexandra and Peyer, Mathias},
  title     = {Die LOHAS im Kontext der Sinus-Milieus},
  series = {Marketing review St. Gallen : die neue Thexis-Marketingfachzeitschrift f{\"u}r Theorie und Praxis},
  volume    = {27},
  journal   = {Marketing review St. Gallen : die neue Thexis-Marketingfachzeitschrift f{\"u}r Theorie und Praxis},
  number    = {5},
  publisher = {Thexis Verlag},
  address   = {St. Gallen},
  issn      = {1865-6544},
  doi       = {10.1007/s11621-010-0076-8},
  pages     = {36 -- 41},
  year      = {2010},
  abstract  = {Aktuelle Diskussionen im Kontext des nachhaltigen Konsums sind ohne den LOHAS (Lifestyle of Health and Sustainability) als neuartige Zielgruppe kaum noch denkbar. Auch wenn der LOHAS die zentralen Anforderungen an das Lebensstilkonzept erf{\"u}llt, so lassen sich die abgeleiteten Implikationen nur schwierig in ein operativ erfolgreiches Nachhaltigkeitsmarketing {\"u}bertragen. Die Verortung des LOHAS innerhalb der Sinus-Milieus kann die Unsch{\"a}rfe dieses Ansatzes reduzieren und so zus{\"a}tzlich Informationen f{\"u}r das Marketing bereitstellen.},
  language  = {de}
}
@article{BalderjahnOloko2011,
  author    = {Balderjahn, Ingo and Oloko, Shamsey},
  title     = {On the Moral Value of Cause related Marketing},
  series = {Marketing : ZFP},
  volume    = {33},
  journal   = {Marketing : ZFP},
  number    = {2},
  publisher = {C. H. Beck},
  address   = {M{\"u}nchen},
  issn      = {0344-1369},
  pages     = {159 -- 170},
  year      = {2011},
  language  = {en}
}
@article{BalderjahnPeyer2012,
  author    = {Balderjahn, Ingo and Peyer, Mathias},
  title     = {Das Bewusstsein f{\"u}r fairen Konsum : Konzeptualisierung, Messung und Wirkung},
  series = {Die Betriebswirtschaft : DBW},
  volume    = {72},
  journal   = {Die Betriebswirtschaft : DBW},
  number    = {4},
  publisher = {Sch{\"a}ffer-Poeschel},
  address   = {Stuttgart},
  issn      = {0342-7064},
  pages     = {343 -- 364},
  year      = {2012},
  abstract  = {Die vorliegende Arbeit fokussiert auf den fairen Konsum als Teil des ethischen Konsums. Unter fairem Konsum verstehen wir Kaufentscheidungen, die unter Ber{\"u}cksichtigung der Einhaltung fairer Arbeits- und Gesch{\"a}ftsbedingungen bei der Herstellung von Produkten erfolgen. Unter Einsatz einer neu entwickelten Skala zur Messung des fairen Konsumbewusstseins k{\"o}nnen wir empirisch nachweisen, dass Produkte mit einem Fairtrade-Siegel Konsumenten einen moralischen Zusatznutzen vermitteln k{\"o}nnen, f{\"u}r den sie bereit sind, einen Mehrpreis zu zahlen.},
  language  = {de}
}
@article{BalderjahnSilbermann2013,
  author    = {Balderjahn, Ingo and Silbermann, Alexandra},
  title     = {Die Rolle der Selbstaufmerksamkeit beim Bewusstsein f{\"u}r einen gesunden Konsum : {\"U}berblick und Konzeptentwicklung},
  series = {International Journal of Marketing : IJM},
  volume    = {52},
  journal   = {International Journal of Marketing : IJM},
  number    = {1},
  publisher = {Verlag {\"O}sterreich},
  address   = {Wien},
  issn      = {2306-7217},
  pages     = {37 -- 48},
  year      = {2013},
  language  = {de}
}
@misc{Balderjahn2013,
  author    = {Balderjahn, Ingo},
  title     = {Wie viel Moral braucht die BWL?},
  series = {Die Betriebswirtschaft : DBW},
  volume    = {73},
  journal   = {Die Betriebswirtschaft : DBW},
  number    = {3},
  publisher = {Sch{\"a}ffer-Poeschel},
  address   = {Stuttgart},
  issn      = {0342-7064},
  pages     = {161 -- 163},
  year      = {2013},
  language  = {de}
}
@article{BalderjahnPeyerPaulssen2013,
  author    = {Balderjahn, Ingo and Peyer, Mathias and Paulssen, Marcel},
  title     = {Consciousness for fair consumption : conceptualization, scale development and empirical validation},
  series = {International Journal of Consumer Studies},
  volume    = {37},
  journal   = {International Journal of Consumer Studies},
  number    = {5},
  publisher = {Wiley-Blackwell},
  address   = {Oxford},
  issn      = {1470-6431},
  doi       = {10.1111/ijcs.12030},
  pages     = {546 -- 555},
  year      = {2013},
  abstract  = {Sustainable consumption means that consumers act in an environmentally and socially responsible manner. Compared with the vast amount of studies concerning environmentally conscious consumer behaviour, relatively little is known about socially conscious consumption. The present paper focuses on fair consumption as an important aspect of social consumption. In our study, consciousness for fair consumption (CFC) is defined as a latent disposition of consumers to prefer products that are produced and traded in compliance with fair labour and business practices. A scale to measure CFC was conceptualized and tested in three independent empirical studies. Two studies were conducted at European universities (2010 and 2012) and used 352 and 362 undergraduate business students respectively. The third study, conducted in 2011, used 141 employees at a European university. The results confirmed the reliability and validity of the new CFC scale across samples. While being moderately related to other aspects of sustainable consumption such as ecological concern and moral reasoning, CFC was significantly distinct from those concepts. Most importantly, it was established that the CFC, as measured by the new CFC scale, is a strong determinant of consumption of fair trade products that has been neglected in existing research.},
  language  = {en}
}