@inproceedings{ErmakovaFabianBenderetal.2018, author = {Ermakova, Tatiana and Fabian, Benjamin and Bender, Benedict and Klimek, Kerstin}, title = {Web Tracking}, series = {Proceedings of the Annual Hawaii International Conference on System Sciences (HICSS 51)}, booktitle = {Proceedings of the Annual Hawaii International Conference on System Sciences (HICSS 51)}, publisher = {HICSS Conference Office University of Hawaii at Manoa}, address = {Maile Way}, issn = {2572-6862}, doi = {10.24251/HICSS.2018.596}, pages = {4732 -- 4741}, year = {2018}, abstract = {Web tracking seems to become ubiquitous in online business and leads to increased privacy concerns of users. This paper provides an overview over the current state of the art of web-tracking research, aiming to reveal the relevance and methodologies of this research area and creates a foundation for future work. In particular, this study addresses the following research questions: What methods are followed? What results have been achieved so far? What are potential future research areas? For these goals, a structured literature review based upon an established methodological framework is conducted. The identified articles are investigated with respect to the applied research methodologies and the aspects of web tracking they emphasize.}, language = {en} }