@incollection{CarlaUhinkGarciaMorcillo2023,
  author    = {Carl{\`a}-Uhink, Filippo and Garc{\´i}a Morcillo, Marta},
  title     = {Rhetorik antiker und mittelalterlicher Werbung},
  series = {Handbuch Werberhetorik},
  booktitle = {Handbuch Werberhetorik},
  publisher = {de Gruyter},
  address   = {Berlin},
  isbn      = {978-3-11-031810-4},
  doi       = {10.1515/9783110318210-010},
  pages     = {191 -- 214},
  year      = {2023},
  abstract  = {Scholarship on the history of advertising has dedicated only a limited atten-tion to all centuries preceding 1700, even though sources and data for a history of an-cient and medieval advertising are consistent. Since the birth of writing, in the Medi-terranean basin as well as in Asia, different forms of branding emerge. Their originalfunction, showing the origin of a product, was quickly subject to a process of differen-tiation. Ancient sources also show an embeddedness of oral and written advertising-advertising became such a crucial component of daily life that it also became a topicof public discourse and poetry. In Roman times, advertising also became an object ofjuridical regulations-while a further process of differentiation took place in theMiddle Ages. The invention of print, finally, allowed a quicker reproduction and dis-tribution of posters, flyers etc.-in forms which had already been practiced for thou-sands of years in other parts of the world, particularly China.},
  language  = {de}
}
@misc{CarlaUhink2024,
  author    = {Carl{\`a}-Uhink, Filippo},
  title     = {Rezension zu: Emmelius, Daniel: Das Pomerium : Geschriebene Grenze des antiken Rom. - G{\"o}ttingen : Verlag Antike, 2021. - 411 S. Gr.-8° (Studien zur Alten Geschichte; 30)},
  series = {Anzeiger f{\"u}r die Altertumswissenschaft},
  volume    = {76},
  journal   = {Anzeiger f{\"u}r die Altertumswissenschaft},
  number    = {2},
  publisher = {Leopold-Franzens-Universit{\"a}t Innsbruck, Institut f{\"u}r Sprachen und Literaturen, Bereich Latinistik/Gr{\"a}zistik},
  address   = {Innsbruck},
  issn      = {0003-6293},
  doi       = {10.25651/3.4555861},
  url       = {http://nbn-resolving.de/urn:nbn:at:at-ubi:4-10771},
  pages     = {64 -- 69},
  year      = {2024},
  language  = {de}
}
@misc{CarlaUhink2024,
  author    = {Carl{\`a}-Uhink, Filippo},
  title     = {Rezension zu: Authority and history: ancient models, modern questions / Bastos Marques, Juliana; Santangelo, Federico (Eds.). - London: Bloomsbury Academic, 2022. - 193 S. - ISBN 978-1-350-26944-6},
  series = {Historische Zeitschrift},
  volume    = {318},
  journal   = {Historische Zeitschrift},
  number    = {2},
  publisher = {de Gruyter},
  address   = {Berlin},
  issn      = {2196-680X},
  doi       = {https://doi.org/10.1515/hzhz-2024-1068},
  pages     = {398 -- 399},
  year      = {2024},
  language  = {de}
}