@phdthesis{Heidenreich2022,
  author    = {Heidenreich, Anna},
  title     = {Risk Communicaton of Natural Hazards},
  school      = {Universit{\"a}t Potsdam},
  pages     = {XII, 141},
  year      = {2022},
  abstract  = {Natural hazards pose a threat to human health and life. In Germany, where the research for this thesis was conducted, numerous weather extremes occurred in the recent past that caused high numbers of fatalities and huge financial losses. The focus of this research is centred around two relevant natural hazards: heat stress and flooding. Preventing negative health impacts and deaths, as well as structural and monetary damage is the purpose of risk management and this requires citizens to adapt as well. Risk communication is implemented to foster people's risk perception and motivate individual adaptation. However, methods of risk and crisis communication are often not evaluated in a structured manner. Much interdisciplinary research exists on both risk perception and adaptation, however, not much is known on the connection between the two. Furthermore, the existing research on risk communication is often not theory-driven and its impact on individual adaptation and risk perception is not thoroughly documented. This dissertation follows three research aims: (1) Compare psychological theories that contribute to natural hazard research. (2) Explore risk perception and adaptive behaviour by applying multiple methods. And (3) evaluate one risk communication method and one crisis communication method in a theory-driven manner to determine their impact on risk perception and adaptive behaviour. First, a literature review is provided on existing psychological theories which aim to explain the behaviour of individuals with regards to natural hazards. The three key theories included are the Protection Motivation Theory (PMT), the Protective Action Decision Model (PADM), and the Risk Information Seeking and Processing Model (RISP). Each of these are described and compared to each other with a focus on their explanatory power and practical significance in interdisciplinary research. Theoretical adaptations and possible extensions for future research are proposed for the presented approaches. Second, a multimethod field study on heat stress at an open-air event is presented. Face-to-face surveys (n = 306) and behavioural observations (n = 2750) were carried out at a horticultural show in W{\"u}rzburg in summer 2018. The visitors' risk perception, adaptive behaviour, and activity level were analysed and compared between hot days, summer days, and rainy days, applying correlation analyses, ANOVA, and multiple regression analyses. Heat risk perception was generally high, but most respondents were unaware of heat warnings on the day of their visit. During hot days the highest level of adaptation and lower activity levels were observed. Discrepancies between reported and observed adaptation emerged for different age groups.. Third, a telephone and web-based household survey on heat stress was conducted in the cities of W{\"u}rzburg, Potsdam, and Remscheid in 2019 (n = 1417). The PADM served as the study's theoretical framework. In multiple regression analyses the PADM factors of environmental and demographic context, risk communication, and psychological processes explained a substantial share of variance of protection motivation, protective response, and emotion-focused coping. Elements of crisis communication of a heat warning were evaluated experimentally. Results showed that understanding and adaptation intention was significantly higher in individuals that had received action recommendations alongside the heat warning. Fourth, the focus is set on a risk communication method of the flood context. A series of workshops on individual flood protection was carried out in six different settings. The participants (n = 115) answered a pretest-posttest questionnaire. Mixed-model analyses revealed significant increases in self-efficacy, subjective knowledge, and protection motivation. Stronger effects were observed in younger participants and those with lower levels of previous knowledge on flood adaptation as well as no flood experience. The findings of this thesis help to understand individual adaptation, as well as possible impacts of risk and crisis communication on risk perception and adaptation. The scientific background of this work is rooted in the disciplines of psychology and geosciences. The two theories PMT and PADM proved to be useful theoretical frameworks for the presented studies to suggest improvements in risk communication methods. A broad picture of individual adaptation is captured through a variety of methods of self-reports (face-to-face, telephone-based, web-based, and paper-pencil surveys) and behavioural observations, which recorded past and intended behaviour. Alongside with further methodological recommendations, the theory-driven evaluations of risk and crisis communication methods can serve as best-practice examples for future evaluation studies in natural hazard research but also other sciences dealing with risk behaviour to identify and improve effective risk communication pathways.},
  language  = {en}
}