@techreport{ReimersJacksohnAppenfelleretal.2021,
  author    = {Reimers, Hanna and Jacksohn, Anke and Appenfeller, Dennis and Lasarov, Wassili and H{\"u}ttel, Alexandra and Rehdanz, Katrin and Balderjahn, Ingo and Hoffmann, Stefan},
  title     = {Maßnahmen zur Eind{\"a}mmung von Rebound-Effekten auf Konsument:innen- und Haushaltsebene},
  series = {iReliefs - Indirect Rebound Effects},
  journal   = {iReliefs - Indirect Rebound Effects},
  publisher = {Christian-Albrechts-Universit{\"a}t zu Kiel},
  address   = {Kiel},
  pages     = {24},
  year      = {2021},
  abstract  = {Rebound-Effekte, die infolge von Maßnahmen und Handlungen auftreten, die darauf abzielen, den Ressourcenverbrauch und die damit verbundenen Emissionen zu reduzieren, stehen dem Ziel nach Klimaneutralit{\"a}t entgegen. Bei der Entwicklung und dem Einsatz von Maßnahmen zum Ressourcen- und Klimaschutz sollte immer das Auftreten von Rebound-Effekten ber{\"u}cksichtigt und durch geeignete Konzepte zur Abschw{\"a}chung dieser Effekte erg{\"a}nzt werden. Die wissenschaftliche Forschung hat sich bisher {\"u}berwiegend auf die Analyse von Rebound-Effekten und weniger auf die Eind{\"a}mmung dieser Effekte fokussiert. Der vorgelegte Maßnahmenkatalog zur Eind{\"a}mmung von Rebound-Effekten, der im Rahmen des vom Bundesministerium f{\"u}r Bildung und Forschung (BMBF) gef{\"o}rderten Verbundprojektes „iReliefs. Indirect Rebound Effects. Lifestyle-segmentation and Interventions with Efficiency-Feedback and Sufficiency" (FZK 01UT1706) entwickelt wurde, soll genau diese Wissensl{\"u}cke schließen.},
  language  = {de}
}
@incollection{BalderjahnHedergottAppenfelleretal.2021,
  author    = {Balderjahn, Ingo and Hedergott, Doreen and Appenfeller, Dennis and Peyer, Mathias},
  title     = {Choice-Based Conjointanalyse},
  series = {Conjointanalyse},
  booktitle = {Conjointanalyse},
  editor    = {Baier, Daniel and Brusch, Michael},
  edition   = {2., {\"u}berarbeitete und erweiterte},
  publisher = {Springer Gabler},
  address   = {Berlin ; Heidelberg},
  isbn      = {978-3-662-63363-2},
  doi       = {10.1007/978-3-662-63364-9_8},
  pages     = {185 -- 203},
  year      = {2021},
  abstract  = {Die auswahlbasierte oder auch Choice-Based Conjointanalyse (CBC) ist die derzeit wohl beliebteste Variante der Conjointanalyse. Gr{\"u}nde daf{\"u}r bestehen einerseits in der leichten Verf{\"u}gbarkeit benutzerfreundlicher Software (z.B. R, Sawtooth Software), andererseits weist das Verfahren aufgrund seiner Sonderstellung auch aus methodischer sowie praktischer Sicht St{\"a}rken auf. So werden bei einer CBC im Gegensatz zur bewertungsbasierten Conjointanalyse keine Pr{\"a}ferenzurteile, sondern diskrete Entscheidungen der Auskunftspersonen erhoben und ausgewertet. Bei der CBC handelt es sich also genau genommen um eine Discrete Choice Analyse (DCA), die auf ein conjointanalytisches Erhebungsdesign angewandt wird. Beide Bezeichnungen werden nach wie vor verwendet, die Methodik wird in diesem Kapitel grundlegend und anhand eines Anwendungsbeispiels diskutiert.},
  language  = {de}
}
@article{ReimersJacksohnAppenfelleretal.2021,
  author    = {Reimers, Hanna and Jacksohn, Anke and Appenfeller, Dennis and Lasarov, Wassili and H{\"u}ttel, Alexandra and Rehdanz, Katrin and Balderjahn, Ingo and Hoffmann, Stefan},
  title     = {Indirect rebound effects on the consumer level},
  series = {Cleaner and responsible consumption},
  volume    = {3},
  journal   = {Cleaner and responsible consumption},
  publisher = {Elsevier},
  address   = {Amsterdam},
  issn      = {2666-7843},
  doi       = {10.1016/j.clrc.2021.100032},
  pages     = {16},
  year      = {2021},
  abstract  = {Indirect rebound effects on the consumer level occur when potential greenhouse gas emission savings from the usage of more efficient technologies or more sufficient consumption in one consumption area are partially or fully offset through the consumers' adverse behavioral responses in other areas. As both economic (e.g., price effects) and psychological (e.g., moral licensing) mechanisms can stimulate these indirect rebound effects, they have been studied in different fields, including economics, industrial ecology, psychology, and consumer research. Consequently, the literature is highly fragmented and disordered. To integrate the body of knowledge for an interdisciplinary audience, we review and summarize the previous literature, covering the microeconomic quantification of indirect rebounds based on observed expenditure behavior and the psychological processes underlying indirect rebounds. The literature review reveals that economic quantifications and psychological processes of indirect rebound effects have not yet been jointly analyzed. We derive directions for future studies, calling for a holistic research agenda that integrates economic and psychological mechanisms.},
  language  = {en}
}
@article{BalderjahnAppenfeller2023,
  author    = {Balderjahn, Ingo and Appenfeller, Dennis},
  title     = {A social marketing approach to voluntary simplicity},
  series = {Sustainability},
  volume    = {15},
  journal   = {Sustainability},
  number    = {3},
  publisher = {MDPI},
  address   = {Basel},
  issn      = {2071-1050},
  doi       = {10.3390/su15032302},
  pages     = {17},
  year      = {2023},
  abstract  = {Higher eco-efficiency will not be enough to slow global warming caused by climate change. To keep global warming to 2 degrees, people also need to reduce their consumption. At present, however, many who would be able to do so seem unwilling to comply. Given the threats of a runaway climate change, urgent measures are needed to promote less personal consumption. This study, therefore, examines whether social marketing consume-less appeals can be used to encourage consumers to voluntarily abstain from consumption. As part of an online experiment with nearly 2000 randomly sampled users of an online platform for sustainable consumption, we tested the effectiveness of five different "consume-less" appeals based on traditional advertising formats (including emotional, informational, and social claims). The study shows that consume-less appeals are capable of limiting personal desire to buy. However, significant differences in the effectiveness of the appeal formats used in this study were observed. In addition, we found evidence of rebound effects, which leads us to critically evaluate the overall potential of social marketing to promote more resource-conserving lifestyles. While commercial consumer-free appeals have previously been studied (e.g., Patagonia's "Don't Buy This Jacked"), this study on the effectiveness of non-commercial consume-free appeals is novel and provides new insights.},
  language  = {en}
}