@phdthesis{Weber2019, author = {Weber, Marie-Christin}, title = {Performance Enhancing Strategies in Different Negotiation Phases}, publisher = {Kovac}, address = {Hamburg}, isbn = {978-3-339-10946-0}, school = {Universit{\"a}t Potsdam}, pages = {78}, year = {2019}, abstract = {The present dissertation investigates profit-maximizing behavior in different phases of the negotiation process. Over the last decades, research dealt in detail with behavior of negotiation actors with the aim of identifying performance enhancing factors. The majority of those studies focused on behavior within the main negotiation phase. This work, however, considers phases which are, so far, underrepresented in research but show an impact on the negotiation process and outcome. Those phases are the pre-negotiation, the first offer, and the main negotiation phase which is further divided by breaks into several rounds. Within these phases, traits of behavior are analyzed that can be used strategically in order to impact the negotiation outcome. The dissertation contains three papers, each one dealing with a specific strategy within one phase. The first paper investigates communication behavior in the pre-negotiation phase. Content analysis of a negotiation experiment shows that the employment of positive communication elements such as the generation of enthusiasm for an upcoming project results in an increase of agreements on entering a negotiation and also leads to a higher willingness to make concessions. The second paper explores the impact of a semantic first anchor, which does not contain a specific number but only gives a numerical direction, on the opponent's concession behavior and the final outcome. By means of two scenario-based questionnaires and a negotiation experiment it is demonstrated that semantic offers reveal an anchoring effect and lead to better negotiation outcomes. The third paper deals with the introduction of breaks and their effect on the following negotiation process. Therefore, content and outcome of another negotiation experiment are investigated. The analysis shows that breaks evoke a dominant impression but can negatively impact the atmosphere and thereby also the outcome. Finally, the gathered insights are brought together and discussed. The dissertation closes with implications for practice, limitations of the work, and ideas for future research.}, language = {en} } @phdthesis{Mielke2018, author = {Mielke, Jahel}, title = {Coordination on Green Investment}, doi = {10.25932/publishup-42745}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-427459}, school = {Universit{\"a}t Potsdam}, pages = {viii, 209}, year = {2018}, abstract = {To reach its climate targets, the European Union has to implement a major sustainability transition in the coming decades. While the socio-technical change required for this transition is well discussed in the academic literature, the economics that go along with it are often reduced to a cost-benefit perspective of climate policy measures. By investigating climate change mitigation as a coordination problem, this thesis offers a novel perspective: It integrates the economic and the socio-technical dimension and thus allows to better understand the opportunities of a sustainability transition in Europe. First, a game theoretic framework is developed to illustrate coordination on green or brown investment from an agent perspective. A model based on the coordination game "stag hunt" is used to discuss the influence of narratives and signals for green investment as a means to coordinate expectations towards green growth. Public and private green investment impulses - triggered by credible climate policy measures and targets - serve as an example for a green growth perspective for Europe in line with a sustainability transition. This perspective also embodies a critical view on classical analyses of climate policy measures. Secondly, this analysis is enriched with empirical results derived from stakeholder involvement. In interviews and with a survey among European insurance companies, coordination mechanisms such as market and policy signals are identified and evaluated by their impact on investment strategies for green infrastructure. The latter, here defined as renewable energy, electricity distribution and transmission as well as energy efficiency improvements, is considered a central element of the transition to a low-carbon society. Thirdly, this thesis identifies and analyzes major criticisms raised towards stakeholder involvement in sustainability science. On a conceptual level, different ways of conducting such qualitative research are classified. This conceptualization is then evaluated by scientists, thereby generating empirical evidence on ideals and practices of stakeholder involvement in sustainability science. Through the combination of theoretical and empirical research on coordination problems, this thesis offers several contributions: On the one hand, it outlines an approach that allows to assess the economic opportunities of sustainability transitions. This is helpful for policy makers in Europe that are striving to implement climate policy measures addressing the targets of the Paris Agreement as well as to encourage a shift of investments towards green infrastructure. On the other hand, this thesis enhances the stabilization of the theoretical foundations in sustainability science. Therefore, it can aid researchers who involve stakeholders when studying sustainability transitions.}, language = {en} } @phdthesis{Bielefeldt2019, author = {Bielefeldt, Jonas}, title = {Toward Service-based Value Creation}, series = {Schriftenreihe zum Business Development ; 7}, journal = {Schriftenreihe zum Business Development ; 7}, publisher = {Kovac}, address = {Hamburg}, isbn = {978-3-339-10642-1}, school = {Universit{\"a}t Potsdam}, pages = {134}, year = {2019}, abstract = {Over the past decade, society has witnessed an increasing expansion of service economies as manufacturing (i.e., product-oriented) companies break free from their product-based business model and move toward more service-oriented value creation as a result of several economic, technological, and social changes. As they shift from products to (service) solutions, manufacturing companies pursue new strategic direction, inter alia, by extensively employing service business development activities. The objective of this dissertation is to investigate the considerable (re-)emerging stream of service business development by providing vital insights for academia and management into important focus areas that have hardly, if at all, been (empirically) investigated in the existing literature before. Therefore, these findings can be vital to informing a differentiation in current and future marketing strategies in business practice. First of all, this dissertation focuses on the extent to which service business development is transposed into business practice. Because scarce empirical-quantitative research has studied the current state of service business development across various industry and market sectors, this study analyzes a unique, manually collected dataset of 266 (product and service) business development activities. In so doing, this investigation contributes to literature by presenting a comprehensive, industry-wide status quo and trend report of service business development in practice. Furthermore, given the surprisingly limited scientific attention paid to the question of how service business development is strategically configured and further applied to different environmental circumstances, this dissertation provides comprehensive theoretical and practical implications by analyzing in detail a sample of 137 service business developments of 66 product-oriented companies. Lastly, manufacturers are recognizing that service-oriented value creation is moving toward a more collaborative process of co-creation as a promising measure to achieve competitive advantage, and even more as an appropriate response to complex business environments. Thus, an increasing number of companies around the world have recently introduced business models related to access-based services such as car-, scooter-, and bike-sharing systems. But despite the considerable advantages of access-based services as an alternative to ownership, these companies are now seeing that consumer adoption and (re-)usage rates remain insufficient. Owing to the lack of general and cross-national scientific knowledge, the purpose of this dissertation continues to explore which factors impede diffusion of related service business development activities from a consumer perspective and what kind of differences can be established between countries. Consequently, with a total of 1,443 participants, a cross-national survey was carried out in three countries, i.e., the United States, Germany, and China, to measure a vast number of different adoption barriers derived from a developed integrated framework that combines established theories within innovation and adoption behavior research.}, language = {en} } @phdthesis{Konon2018, author = {Konon, Alexander}, title = {Essays on career choice under risk and ambiguity}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-416466}, school = {Universit{\"a}t Potsdam}, pages = {x, 250, xxxv}, year = {2018}, abstract = {This dissertation consists of five self-contained essays, addressing different aspects of career choices, especially the choice of entrepreneurship, under risk and ambiguity. In Chapter 2, the first essay develops an occupational choice model with boundedly rational agents, who lack information, receive noisy feedback, and are restricted in their decisions by their personality, to analyze and explain puzzling empirical evidence on entrepreneurial decision processes. In the second essay, in Chapter 3, I contribute to the literature on entrepreneurial choice by constructing a general career choice model on the basis of the assumption that outcomes are partially ambiguous. The third essay, in Chapter 4, theoretically and empirically analyzes the impact of media on career choices, where information on entrepreneurship provided by the media is treated as an informational shock affecting prior beliefs. The fourth essay, presented in Chapter 5, contains an empirical analysis of the effects of cyclical macro variables (GDP and unemployment) on innovative start-ups in Germany. In the fifth, and last, essay in Chapter 6, we examine whether information on personality is useful for advice, using the example of career advice.}, language = {en} } @phdthesis{Weiss2018, author = {Weiß, Katharina}, title = {Three Essays on EFRAG}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-415355}, school = {Universit{\"a}t Potsdam}, pages = {II, 180}, year = {2018}, abstract = {This cumulative doctoral thesis consists of three papers that deal with the role of one specific European accounting player in the international accounting standard-setting, namely the European Financial Reporting Advisory Group (EFRAG). The first paper examines whether and how EFRAG generally fulfills its role in articulating Europe's interests toward the International Accounting Standards Board (IASB). The qualitative data from the conducted interviews reveal that EFRAG influences the IASB's decision making at a very early stage, long before other constituents are officially asked to comment on the IASB's proposals. The second paper uses quantitative data and investigates the formal participation behavior of European constituents that seek to determine EFRAG's voice. More precisely, this paper analyzes the nature of the constituents' participation in EFRAG's due process in terms of representation (constituent groups and geographical distribution) and the drivers of their participation behavior. EFRAG's official decision making process is dominated by some specific constituent groups (such as preparers and the accounting profession) and by constituents from some specific countries (e.g. those with effective enforcement regimes). The third paper investigates in a first step who of the European constituents choose which lobbying channel (participation only at IASB, only at EFRAG, or at both institutions) and unveils in a second step possible reasons for their lobbying choices. The paper comprises quantitative and qualitative data. It reveals that English skills, time issues, the size of the constituent, and the country of origin are factors that can explain why the majority participates only in the IASB's due process.}, language = {en} } @phdthesis{Schiprowski2017, author = {Schiprowski, Amelie}, title = {Four empirical essays on the economics of job search}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-413508}, school = {Universit{\"a}t Potsdam}, pages = {xiii, 209}, year = {2017}, abstract = {Modern welfare states aim at designing unemployment insurance (UI) schemes which minimize the length of unemployment spells. A variety of institutions and incentives, which are embedded in UI schemes across OECD countries, reflect this attempt. For instance, job seekers entering UI are often provided with personal support through a caseworker. They also face the requirement to regularly submit a minimum number of job applications, which is typically enforced through benefit cuts in the case of non-compliance. Moreover, job seekers may systematically receive information on their re-employment prospects. As a consequence, UI design has become a complex task. Policy makers need to define not only the amount and duration of benefit payments, but also several other choice parameters. These include the intensity and quality of personal support through caseworkers, the level of job search requirements, the strictness of enforcement, and the information provided to unemployed individuals. Causal estimates on how these parameters affect re-employment outcomes are thus central inputs to the design of modern UI systems: how much do individual caseworkers influence the transition out of unemployment? Does the requirement of an additional job application translate into increased job finding? Do individuals behave differently when facing a strict versus mild enforcement system? And how does information on re-employment prospects influence the job search decision? This dissertation proposes four novel research designs to answer this question. Chapters one to three elaborate quasi-experimental identification strategies, which are applied to large-scale administrative data from Switzerland. They, respectively, measure how personal interactions with caseworkers (chapter one), the level of job search requirements (chapter two) and the strictness of enforcement (chapter three) affect re-employment outcomes. Chapter four proposes a structural estimation approach, based on linked survey and administrative data from Germany. It studies how over-optimism on future wage offers affects the decision to search for work, and how the provision of information changes this decision.}, language = {en} } @phdthesis{Kraft2018, author = {Kraft, Frederik}, title = {Be Creative, Now!}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-414009}, school = {Universit{\"a}t Potsdam}, pages = {VII, 230}, year = {2018}, abstract = {Purpose - This thesis set out to explore, describe, and evaluate the reality behind the rhetoric of freedom and control in the context of creativity. The overarching subject is concerned with the relationship between creativity, freedom, and control, considering freedom is also seen as an element of control to manage creativity. Design/methodology/approach - In-depth qualitative data gathered from at two innovative start-ups. Two ethnographic studies were conducted. The data are based on participatory observations, interviews, and secondary sources, each of which included a three months field study and a total of 41 interviews from both organizations. Findings - The thesis provides explanations for the practice of freedom and the control of creativity within organizations and expands the existing theory of neo-normative control. The findings indicate that organizations use complex control systems that allow a high degree of freedom that paradoxically leads to more control. Freedom is a cover of control, which in turn leads to creativity. Covert control even results in the responsibility to be creative outside working hours. Practical implications - Organizations, which rely on creativity might use the results of this thesis. Positive workplace control of creativity provides both freedom and structure for creative work. While freedom leads to organizational members being more motivated and committing themselves more strongly to their and the organization's goals, and a specific structure also helps to provide the requirements for creativity. Originality/value - The thesis provides an insight into an approach to workplace control, which has mostly neglected in creativity research and proposes a modified concept of neo-normative control. It serves to provide a further understanding of freedom for creativity and to challenge the liberal claims of new control forms.}, language = {en} } @phdthesis{Weissenberger2017, author = {Weißenberger, Martin}, title = {Start-up subsidies for the unemployed - New evaluation approaches and insights}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-406362}, school = {Universit{\"a}t Potsdam}, pages = {viii, 239}, year = {2017}, abstract = {Start-up incentives targeted at unemployed individuals have become an important tool of the Active Labor Market Policy (ALMP) to fight unemployment in many countries in recent years. In contrast to traditional ALMP instruments like training measures, wage subsidies, or job creation schemes, which are aimed at reintegrating unemployed individuals into dependent employment, start-up incentives are a fundamentally different approach to ALMP, in that they intend to encourage and help unemployed individuals to exit unemployment by entering self-employment and, thus, by creating their own jobs. In this sense, start-up incentives for unemployed individuals serve not only as employment and social policy to activate job seekers and combat unemployment but also as business policy to promote entrepreneurship. The corresponding empirical literature on this topic so far has been mainly focused on the individual labor market perspective, however. The main part of the thesis at hand examines the new start-up subsidy ("Gr{\"u}ndungszuschuss") in Germany and consists of four empirical analyses that extend the existing evidence on start-up incentives for unemployed individuals from multiple perspectives and in the following directions: First, it provides the first impact evaluation of the new start-up subsidy in Germany. The results indicate that participation in the new start-up subsidy has significant positive and persistent effects on both reintegration into the labor market as well as the income profiles of participants, in line with previous evidence on comparable German and international programs, which emphasizes the general potential of start-up incentives as part of the broader ALMP toolset. Furthermore, a new innovative sensitivity analysis of the applied propensity score matching approach integrates findings from entrepreneurship and labor market research about the key role of an individual's personality on start-up decision, business performance, as well as general labor market outcomes, into the impact evaluation of start-up incentives. The sensitivity analysis with regard to the inclusion and exclusion of usually unobserved personality variables reveals that differences in the estimated treatment effects are small in magnitude and mostly insignificant. Consequently, concerns about potential overestimation of treatment effects in previous evaluation studies of similar start-up incentives due to usually unobservable personality variables are less justified, as long as the set of observed control variables is sufficiently informative (Chapter 2). Second, the thesis expands our knowledge about the longer-term business performance and potential of subsidized businesses arising from the start-up subsidy program. In absolute terms, the analysis shows that a relatively high share of subsidized founders successfully survives in the market with their original businesses in the medium to long run. The subsidy also yields a "double dividend" to a certain extent in terms of additional job creation. Compared to "regular", i.e., non-subsidized new businesses founded by non-unemployed individuals in the same quarter, however, the economic and growth-related impulses set by participants of the subsidy program are only limited with regard to employment growth, innovation activity, or investment. Further investigations of possible reasons for these differences show that differential business growth paths of subsidized founders in the longer run seem to be mainly limited by higher restrictions to access capital and by unobserved factors, such as less growth-oriented business strategies and intentions, as well as lower (subjective) entrepreneurial persistence. Taken together, the program has only limited potential as a business and entrepreneurship policy intended to induce innovation and economic growth (Chapters 3 and 4). And third, an empirical analysis on the level of German regional labor markets yields that there is a high regional variation in subsidized start-up activity relative to overall new business formation. The positive correlation between regular start-up intensity and the share among all unemployed individuals who participate in the start-up subsidy program suggests that (nascent) unemployed founders also profit from the beneficial effects of regional entrepreneurship capital. Moreover, the analysis of potential deadweight and displacement effects from an aggregated regional perspective emphasizes that the start-up subsidy for unemployed individuals represents a market intervention into existing markets, which affects incumbents and potentially produces inefficiencies and market distortions. This macro perspective deserves more attention and research in the future (Chapter 5).}, language = {en} } @phdthesis{Preuss2018, author = {Preuß, Melanie}, title = {New Perspectives on Negotiation Styles}, series = {Schriftenreihe zum Verhandlungsmanagement}, journal = {Schriftenreihe zum Verhandlungsmanagement}, number = {7}, publisher = {Verlag Dr. Kovač}, address = {Hamburg}, isbn = {978-3-8300-9794-5}, issn = {2365-7898}, pages = {XI, 110}, year = {2018}, abstract = {Companies have a keen interest in developing skilled negotiators in order to improve their negotiation outcome. A crucial determinant of the negotiation outcome are negotiation styles that represent the negotiator's actual behavior during the negotiation process. In this context, the author examines the variation in negotiation styles throughout the negotiation process, points out the relevance of the negotiator's characteristics and situational context as determinants of negotiation styles, and emphasizes the importance not only of actual but also of perceived negotiation behavior. As a result, existing negotiation research is advanced as new perspectives on negotiation styles are offered to improve a negotiator's performance.}, language = {en} } @phdthesis{Thaler2017, author = {Thaler, Verena}, title = {The interdependence between business development and brand management}, series = {Schriftenreihe zum Business Development}, journal = {Schriftenreihe zum Business Development}, number = {3}, publisher = {Dr. Kovač}, address = {Hamburg}, isbn = {978-3-8300-9744-0}, school = {Universit{\"a}t Potsdam}, pages = {XIII, 121}, year = {2017}, abstract = {Langfristiges Wachstum zu generieren, ist eine der bedeutendsten Herausforderungen von Unternehmen. Sie sind zunehmend mit saturierten (Kern-)M{\"a}rkten und immer k{\"u}rzer werdenden Produktlebenszyklen konfrontiert. Um die eigene Marktposition zu erhalten und zu wachsen, ist es daher f{\"u}r Unternehmen wichtiger denn je, kontinuierlich neue Gesch{\"a}ftsfelder zu erschließen. Gleichzeitig gewinnt der Aufbau einer starken Marke an Bedeutung, um die Kundenloyalit{\"a}t zu erh{\"o}hen und sich einem direkten Preiskampf zu entziehen. Vor diesem Hintergrund haben sich Business Development sowie Markenmanagement als strategische Kernfunktionen etabliert. Dieses Buch untersucht die Interdependenzen zwischen Business Development und Markenmanagement. Aufgrund der dominanten Stellung von Innovationen innerhalb des Business Developments bilden diese den Fokus der Untersuchung, und es wird analysiert, wie Innovations- und Markenmanagement voneinander profitieren k{\"o}nnen. Innovationen werden h{\"a}ufig als essentiell angesehen, um eine starke Marke aufzubauen und um deren Images kontinuierlich zu revitalisieren. Umgekehrt kann die Verwendung einer etablierten Marke eine Innovation bei deren Markteinf{\"u}hrung unterst{\"u}tzen. Marken dienen Konsumenten hierbei als erstes Qualit{\"a}tssignal und k{\"o}nnen somit Unsicherheiten minimieren, die mit dem Produktkauf verbunden sind. Die Autorin untersucht empirisch, ob solche Interdependenzen zwischen Innovations- und Markenmanagement existieren und wie Unternehmen diese bestm{\"o}glich f{\"u}r ihre Innovations- und Branding-Aktivit{\"a}ten nutzen k{\"o}nnen. Dabei wird analysiert, (1) wie Innovationen die Wahrnehmung und Einstellung von Konsumenten einer Marke gegen{\"u}ber ver{\"a}ndern k{\"o}nnen, (2) wie Branding den Markterfolg einer Innovation unterst{\"u}tzen kann und (3) wie der Aufbau von Brand Equity vor negativen Auswirkungen, zum Beispiel durch einen Produktskandal, sch{\"u}tzen kann. Die gewonnenen Erkenntnisse bieten relevante Implikationen f{\"u}r die Managementpraxis und Forschung. Sie zeigen Managern, wie Innovationen am besten eingesetzt werden k{\"o}nnen, um ihre jeweilige Marke zu st{\"a}rken und umgekehrt, unter welchen Umst{\"a}nden es f{\"u}r den Erfolg einer Innovation am f{\"o}rderlichsten ist, sie unter einer bestehenden Marke am Markt einzuf{\"u}hren oder eine neue Marke daf{\"u}r zu entwickeln.}, language = {en} } @phdthesis{Mahlstedt2017, author = {Mahlstedt, Robert}, title = {Essays on job search behavior and labor market policies}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-397081}, school = {Universit{\"a}t Potsdam}, pages = {252}, year = {2017}, abstract = {Persistently high unemployment rates are a major threat to the social cohesion in many societies. To moderate the consequences of unemployment industrialized countries spend substantial shares of their GDP on labor market policies, while in recent years there has been a shift from passive measures, such as transfer payments, towards more activating elements which aim to promote the reintegration into the labor market. Although, there exists a wide range of evidence about the effects of traditional active labor market policies (ALMP) on participants' subsequent labor market outcomes, a deeper understanding of the impact of these programs on the job search behavior and the interplay with long-term labor market outcomes is necessary. This allows policy makers to improve the design of labor market policies and the allocation of unemployed workers into specific programs. Moreover, previous studies have shown that many traditional ALMP programs, like public employment or training schemes, do not achieve the desired results. This underlines the importance of understanding the effect mechanisms, but also the need to develop innovative programs that are more effective. This thesis extends the existing literature with respect to several dimensions. First, it analyzes the impact of job seekers' beliefs about upcoming ALMPs programs on the effectiveness of realized treatments later during the unemployment spell. This provides important insights with respect to the job search process and relates potential anticipation effects (on the job seekers behavior before entering a program) to the vast literature evaluating the impact of participating in an ALMP program on subsequent outcomes. The empirical results show that training programs are more effective if the participants expect participation ex ante, while expected treatment effects are unrelated to the actual labor market outcomes of participants. A subsequent analysis of the effect mechanisms shows that job seekers who expect to participate also receive more information by their caseworker and show a higher willingness to adjust their search behavior in association with an upcoming ALMP program. The findings suggest that the effectiveness of training programs can be improved by providing more detailed information about the possibility of a future treatment early during the unemployment spell. Second, the thesis investigates the effects of a relatively new class of programs that aim to improve the geographical mobility of unemployed workers with respect to the job search behavior, the subsequent job finding prospects and the returns to labor market mobility. To estimate the causal impact of these programs, it is exploited that local employment agencies have a degree of autonomy when deciding about the regional-specific policy mix. The findings show that the policy style of the employment agency indeed affects the job search behavior of unemployed workers. Job seekers who are assigned to agencies with higher preferences for mobility programs increase their search radius without affecting the total number of job applications. This shift of the search effort to distant regions leads to a higher probability to find a regular job and higher wages. Moreover, it is shown that participants in one of the subsidy programs who move to geographically distant region a earn significantly higher wages, end up in more stable jobs and face a higher long-run employment probability compared to non-participants. Third, the thesis offers an empirical assessment of the unconfoundedness assumption with respect to the relevance of variables that are usually unobserved in studies evaluating ALMP programs. A unique dataset that combines administrative records and survey data allows us to observe detailed information on typical covariates, as well as usually unobserved variables including personality traits, attitudes, expectations, intergenerational information, as well as indicators about social networks and labor market flexibility. The findings show that, although our set of usually unobserved variables indeed has a significant effect on the selection into ALMP programs, the overall impact when estimating treatment effects is rather small. Finally, the thesis also examines the importance of gender differences in reservation wages that allows assessing the importance of special ALMP programs targeting women. In particular, when including reservation wages in a wage decomposition exercise, the gender gap in realized wages becomes small and statistically insignificant. The strong connection between gender differences in reservation wages and realized wages raises the question how these differences in reservation wages are set in the first place. Since traditional covariates cannot sufficiently explain the gender gap in reservation wages, we perform subgroup analysis to better understand what the driving forces behind this gender gap are.}, language = {en} } @phdthesis{Dirkwinkel2017, author = {Dirkwinkel, Lea}, title = {Trust and fairtrade consumption}, series = {Schriftenreihe Studien zum Konsumentenverhalten ; 77}, journal = {Schriftenreihe Studien zum Konsumentenverhalten ; 77}, publisher = {Kovac}, address = {Hamburg}, isbn = {978-3-8300-9599-6}, school = {Universit{\"a}t Potsdam}, pages = {XX, 235}, year = {2017}, abstract = {Wie h{\"a}ngen Vertrauen, Konsumeinstellungen und Verhalten bez{\"u}glich Fairtrade zusammen? Dies ist die grundlegende Frage, mit der sich diese Arbeit besch{\"a}ftigt. Lea Dirkwinkel analysiert die Fragestellung am Beispiel des Fairtrade-Labels, das als Symbol f{\"u}r das Produktzertifizierungssystem von Fairtrade International steht und das bekannteste Beispiel der Fairtrade-Bewegung darstellt. Die Forschungsfrage wird einerseits zur{\"u}ckgef{\"u}hrt auf die Tatsache, dass die Qualit{\"a}t von Fairtrade-G{\"u}tern durch Konsumenten nicht erfasst werden kann, und andererseits durch die sogenannte Einstellungs-Verhaltens-L{\"u}cke begr{\"u}ndet. Die Einstellungs-Verhaltens-L{\"u}cke beschreibt die kognitive Dissonanz zwischen positiven ethischen Einstellungen und Kaufintentionen sowie dem tats{\"a}chlichen Kaufverhalten und widerspricht traditionellen Einstellungs-Verhaltens-Modellen, die besagen, dass die Einstellung das Verhalten von Menschen bestimmt. Beide zuvor genannten Aspekte begr{\"u}nden in der Marketingtheorie die Relevanz von Vertrauen f{\"u}r den Konsum von Fairtrade-Produkten, aber auch anderen nachhaltigen G{\"u}tern. Die Analyse basiert auf einer Online-Datenerhebung und erfolgte anhand der Kombination aus Conjoint Analyse und Strukturgleichungsanalyse. Die innovative methodische Vorgehensweise lieferte sowohl f{\"u}r die Marketingforschung als auch f{\"u}r die Praxis relevante Ergebnisse. Zum einem wird die wichtige Rolle von Vertrauen f{\"u}r den Fairtrade-Konsum best{\"a}tigt; zum anderen erkl{\"a}rt die Arbeit, wie sich Fairtrade-Vertrauen auswirkt. Das Vertrauen in das Fairtrade-Label stellt den Ausgangspunkt f{\"u}r Vertrauensbeziehungen zwischen Fairtrade und den Konsumenten dar und wird auf die zertifizierten Produkte {\"u}bertragen. Empfehlungen, die sich daraus ergeben, konzentrieren sich auf Maßnahmen, die das Vertrauen in Fairtrade-Labels st{\"a}rken, z.B. durch die Reduzierung der Anzahl verschiedener Labels oder die verst{\"a}rkte Kommunikation der Unabh{\"a}ngigkeit von Zertifizierungsorganisationen.}, language = {en} } @phdthesis{Muehlenhoff2017, author = {M{\"u}hlenhoff, Judith}, title = {Culture-driven innovation}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-104626}, school = {Universit{\"a}t Potsdam}, pages = {143}, year = {2017}, abstract = {This cumulative dissertation deals with the potential of underexplored cultural sources for innovation. Nowadays, firms recognize an increasing demand for innovation to keep pace with an ever-growing dynamic worldwide competition. Knowledge is one of the most crucial sources and resource, while until now innovation has been foremost driven by technology. But since the last years, we have been witnessing a change from technology's role as a driver of innovation to an enabler of innovation. Innovative products and services increasingly differentiate through emotional qualities and user experience. These experiences are hard to grasp and require alignment in innovation management theory and practice. This work cares about culture in a broader matter as a source for innovation. It investigates the requirements and fundamentals for "culture-driven innovation" by studying where and how to unlock cultural sources. The research questions are the following: What are cultural sources for knowledge and innovation? Where can one find cultural sources and how to tap into them? The dissertation starts with an overview of its central terms and introduces cultural theories as an overarching frame to study cultural sources for innovation systematically. Here, knowledge is not understood as something an organization owns like a material resource, but it is seen as something created and taking place in practices. Such a practice theoretical lens inheres the rejection of the traditional economic depiction of the rational Homo Oeconomicus. Nevertheless, it also rejects the idea of the Homo Sociologicus about the strong impact of society and its values on individual actions. Practice theory approaches take account of both concepts by underscoring the dualism of individual (agency, micro-level) and structure (society, macro-level). Following this, organizations are no enclosed entities but embedded within their socio-cultural environment, which shapes them and is also shaped by them. Then, the first article of this dissertation acknowledges a methodological stance of this dualism by discussing how mixed methods support an integrated approach to study the micro- and macro-level. The article focuses on networks (thus communities) as a central research unit within studies of entrepreneurship and innovation. The second article contains a network analysis and depicts communities as central loci for cultural sources and knowledge. With data from the platform Meetup.com about events etc., the study explores which overarching communities and themes have been evolved in Berlin's start up and tech scene. While the latter study was about where to find new cultural sources, the last article addresses how to unlock such knowledge sources. It develops the concept of a cultural absorptive capacity, that is the capability of organizations to open up towards cultural sources. Furthermore, the article points to the role of knowledge intermediaries in the early phases of knowledge acquisition. Two case studies on companies working with artists illustrate the roles of such intermediaries and how they support firms to gain knowledge from cultural sources. Overall, this dissertation contributes to a better understanding of culture as a source for innovation from a theoretical, methodological, and practitioners' point of view. It provides basic research to unlock the potential of such new knowledge sources for companies - sources that so far have been neglected in innovation management.}, language = {en} } @phdthesis{Braun2014, author = {Braun, Andreas}, title = {Open innovation - an analysis of the individual level}, address = {Potsdam}, pages = {219 S.}, year = {2014}, language = {en} } @phdthesis{Hewing2014, author = {Hewing, Martin}, title = {Collaboration with potential users for discontinuous innovation : eperimental research on user creativity}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-03752-9}, pages = {173 S.}, year = {2014}, language = {en} } @phdthesis{MeierComte2012, author = {Meier-Comte, Elvire}, title = {Knowledge transfer and innovation for a western multinational company in Chinese and Indian technology clusters : identification of local and firm's knowledge transfer mechanisms to develop successful innovations}, series = {Schriften zum Internationalen Managment}, volume = {26}, journal = {Schriften zum Internationalen Managment}, publisher = {Rainer Hampp Verlag}, address = {M{\"u}nchen}, isbn = {978-3-86618-802-0}, issn = {1612-2690}, pages = {319 S.}, year = {2012}, language = {en} } @phdthesis{Alshyab2012, author = {Alshyab, Nooh}, title = {Rent, rentiersim, and the challenge of economic reforms : the case of Jordan}, publisher = {Shaker}, address = {Aachen}, isbn = {978-3-8440-1023-7}, pages = {223 S.}, year = {2012}, language = {en} } @phdthesis{Bennecke2011, author = {Bennecke, Gudrun Elisabeth}, title = {Turning wind into power : effects of stakeholder networks on renewalbe energy governanace in India}, series = {European university studies : series XXXI political science}, volume = {23}, journal = {European university studies : series XXXI political science}, publisher = {Lang Peter GmbH Internationaler Verlag der Wissenschaften}, address = {Frankfurt}, isbn = {978-3-631-61570-6}, issn = {0721-3654}, pages = {278 S.}, year = {2011}, language = {en} } @phdthesis{Wildmann2011, author = {Wildmann, Christian}, title = {Portfolioinvestitionen in Emerging Capital Markets}, series = {Schriftenreihe Finanzierung und Banken}, volume = {15}, journal = {Schriftenreihe Finanzierung und Banken}, publisher = {Verl. Wiss. und Praxis}, address = {Sternenfels}, isbn = {978-3-89673-580-5}, pages = {391, CXII S.}, year = {2011}, language = {en} } @phdthesis{LedererKessler2008, author = {Lederer, Markus and Kessler, Oliver}, title = {Weber, S., (Hrsg.) Globalization and the European Political Economy; New York, Univ., 2001}, year = {2008}, language = {en} }