@article{PuteanusBirkenbach2015, author = {Puteanus-Birkenbach, Katja}, title = {Didaktik der Entrepreneurship Education}, series = {Entrepreneurship education: das Potsdamer Modell der Gr{\"u}ndungslehre und -beratung}, journal = {Entrepreneurship education: das Potsdamer Modell der Gr{\"u}ndungslehre und -beratung}, publisher = {BoD}, address = {Norderstedt}, isbn = {978-3-7357-6095-1}, pages = {173 -- 183}, year = {2015}, language = {de} } @article{PuteanusBirkenbach2015, author = {Puteanus-Birkenbach, Katja}, title = {Erstellung eines Syllabus f{\"u}r ein Lehrangebot der Entrepreneurship Education}, series = {Entrepreneurship education: das Potsdamer Modell der Gr{\"u}ndungslehre und -beratung}, journal = {Entrepreneurship education: das Potsdamer Modell der Gr{\"u}ndungslehre und -beratung}, publisher = {BoD}, address = {Norderstedt}, isbn = {978-3-7357-6095-1}, pages = {184 -- 196}, year = {2015}, language = {de} } @unpublished{PousttchiTilsonLyytinenetal.2015, author = {Pousttchi, Key and Tilson, David and Lyytinen, Kalle and Hufenbach, Yvonne}, title = {Introduction to the Special Issue on Mobile Commerce: Mobile Commerce Research Yesterday, Today, TomorrowWhat Remains to Be Done?}, series = {International journal of electronic commerce}, volume = {19}, journal = {International journal of electronic commerce}, number = {4}, publisher = {Routledge, Taylor \& Francis Group}, address = {Abingdon}, issn = {1086-4415}, doi = {10.1080/10864415.2015.1029351}, pages = {1 -- 20}, year = {2015}, abstract = {Mobile commerce (m-commerce) in the smartphone age is revolutionizing established value networks and transforming the wider economy. In this introduction we strive to build a bridge from the past of m-commerce research to its future. We examine more than a decade of research and conduct a Delphi study among leading scholars in the field. The review reveals significant changes in m-commerce topics as time goes on, and provides initial insights into what the future may hold for us. The most sobering finding is that the m-commerce field has still to establish a strong theoretical foundation. This has been reflected in less than overwhelming success in publishing on the subject in the most prestigious journals of the Information Systems discipline. At the same time, m-commerce forms one of the epicenters of the ongoing digitalization of our life. Therefore, we look forward to m-commerce research rising to the challenge and making significant contributions to understanding one of the important phenomena of our time.}, language = {en} } @phdthesis{Pedrotti2015, author = {Pedrotti, Marco}, title = {Das Stakeholder-Banking im europ{\"a}ischen Kontext}, series = {Schriftenreihe Finanzierung und Banken ; 26}, journal = {Schriftenreihe Finanzierung und Banken ; 26}, publisher = {Verl. Wiss. \& Praxis}, address = {Sternenfels}, isbn = {978-3-89673-708-3}, school = {Universit{\"a}t Potsdam}, pages = {386}, year = {2015}, abstract = {Italien und Deutschland sind zwei europ{\"a}ische L{\"a}nder, welche im gemeinsamen Bankenmarkt und W{\"a}hrungsraum sehr unterschiedliche Bankensysteme repr{\"a}sentieren. In Italien herrschen Privatbanken und der soziale Auftrag wird von privaten Bankenstiftungen umgesetzt. In Deutschland wird dagegen diese Funktion vor allem durch den {\"o}ffentlichen Auftrag von {\"o}ffentlich-rechtlichen Instituten erf{\"u}llt. Vor dem Hintergrund der dramatischen Ereignisse der letzten Finanzkrise und der darauffolgenden Neuinterpretation der Rolle von Finanzm{\"a}rkten haben die Anspr{\"u}che verschiedener Stakeholder-Gruppen an das Bankgesch{\"a}ft sowie deren Erf{\"u}llung an Aktualit{\"a}t gewonnen. Nach einer theoretisch-deduktiven und -induktiven Einf{\"u}hrung in die Thematik des Stakeholder-Banking und ihrer heutigen Regelung wird eine qualitative Kennzahlenanalyse des deutschen und italienischen Bankenmarktes durchgef{\"u}hrt. Weiterhin wird ein theoretisches Modell f{\"u}r die eigentumsspezifische Differenzierung der Zinsmarge entwickelt und dessen L{\"o}sung anhand einer Querschnittsdatenanalyse empirisch {\"u}berpr{\"u}ft. Die Ergebnisse weisen auf die Wichtigkeit einer ausreichenden Regulierung als Voraussetzung f{\"u}r eine unverzerrte Erf{\"u}llung der Stakeholder-Anspr{\"u}che hin. Es ist dabei besonders wichtig, dass das Management von Stakeholder-Banken die Leistung f{\"u}r die Stakeholder und den Beitrag zur sozialen Wohlfahrt offenlegt.}, language = {de} } @article{NeumannvonHirschhausen2015, author = {Neumann, Anne and von Hirschhausen, Christian}, title = {Natural Gas: An Overview of a Lower-Carbon Transformation Fuel}, series = {Review of environmental economics and policy}, volume = {9}, journal = {Review of environmental economics and policy}, number = {1}, publisher = {Oxford Univ. Press}, address = {Oxford}, issn = {1750-6816}, doi = {10.1093/reep/reu022}, pages = {64 -- 84}, year = {2015}, abstract = {This article provides an overview of the natural gas industry, which we view as a bridge fuel toward a lower-carbon energy system in many countries and regions around the world. Based on a review of the literature, an econometric analysis of natural gas prices and contracts, and the authors' experience with the natural gas industry, this introductory article to the symposium on the Prospects for Natural Gas in a Lower-Carbon Context provides an overview of research on natural gas markets over the last decade and examines various features of the natural gas industry, including its technical structure, activities in the value-added chain, trade and market trends, short- and long-term price developments, and the geopolitical landscape. More specifically, we describe the natural gas sector and provide an overview of production, reserves, and consumption. We also examine the evolution of long-term contracts between producers and large-scale buyers of natural gas and present some recent empirical evidence. Finally, we discuss the changing geopolitics of natural gas, focusing in particular on the future roles of the United States as a potential natural gas exporter and Asia as the major importing region. (JEL: L11, L95, Q49).}, language = {en} } @article{NeumannRosellonWeigt2015, author = {Neumann, Anne and Rosellon, Juan and Weigt, Hannes}, title = {Removing Cross-Border Capacity Bottlenecks in the European Natural Gas Market-A Proposed Merchant-Regulatory Mechanism}, series = {Networks and spatial economics : a journal of infrastructure modeling and computation}, volume = {15}, journal = {Networks and spatial economics : a journal of infrastructure modeling and computation}, number = {1}, publisher = {Springer}, address = {Dordrecht}, issn = {1566-113X}, doi = {10.1007/s11067-014-9273-3}, pages = {149 -- 181}, year = {2015}, abstract = {We propose a merchant-regulatory framework to promote investment in the European natural gas network infrastructure based on a price cap over two-part tariffs. As suggested by Vogelsang (J Regul Econ 20:141-165, 2001) and Hogan et al. (J Regul Econ 38:113-143, 2010), a profit maximizing network operator facing this regulatory constraint will intertemporally rebalance the variable and fixed part of its two-part tariff so as to expand the congested pipelines, and converge to the Ramsey-Boiteaux equilibrium. We confirm this with actual data from the European natural gas market by comparing the bi-level price-cap model with different reference cases. We analyze the performance of the regulatory approach under different market scenarios, and identify relevant aspects that need to be addressed if the approach were to be implemented.}, language = {en} } @article{MietznerBroekerSchultzetal.2015, author = {Mietzner, Dana and Br{\"o}ker, Patrick and Schultz, Christian and Gohlke, Sascha}, title = {Das Technologiescouting als ein Beitrag zum hochschulweiten Technologietransfer}, series = {Entrepreneurship education: das Potsdamer Modell der Gr{\"u}ndungslehre und -beratung}, journal = {Entrepreneurship education: das Potsdamer Modell der Gr{\"u}ndungslehre und -beratung}, publisher = {BoD}, address = {Norderstedt}, isbn = {978-3-7357-6095-1}, pages = {58 -- 63}, year = {2015}, language = {de} } @phdthesis{Lilja2015, author = {Lilja, Astrid}, title = {Das Verhalten als Ehrbarer Kaufmann im Spannungsverh{\"a}ltnis zwischen Wertorientierung und Gewinnstreben auf der obersten F{\"u}hrungsebene der Wirtschaft}, school = {Universit{\"a}t Potsdam}, pages = {220}, year = {2015}, language = {de} } @article{LauerIkutaGerhardt2015, author = {Lauer, Annika and Ikuta, Yoshi and Gerhardt, Fabian}, title = {Erl{\"a}uterungen zum Lehrangebots-Verzeichnis}, series = {Entrepreneurship education: das Potsdamer Modell der Gr{\"u}ndungslehre und -beratung}, journal = {Entrepreneurship education: das Potsdamer Modell der Gr{\"u}ndungslehre und -beratung}, publisher = {BoD}, address = {Norderstedt}, isbn = {978-3-7357-609-1}, pages = {205 -- 211}, year = {2015}, language = {de} } @article{Kroll2015, author = {Kroll, Alexander}, title = {Explaining the Use of Performance Information by Public Managers: A Planned-Behavior Approach}, series = {The American review of public administration}, volume = {45}, journal = {The American review of public administration}, number = {2}, publisher = {Sage Publ.}, address = {Thousand Oaks}, issn = {0275-0740}, doi = {10.1177/0275074013486180}, pages = {201 -- 215}, year = {2015}, abstract = {This article examines the use of performance information by public managers. It reviews literature on the impact of attitudes and social norm and puts forward a psychological-cognitive model based on the theory of planned behavior. The article finds support for this model emphasizing that performance data use is a goal-directed, reasoned action. Another critical result is that managers who consciously intend to use performance data also make sure that the data in their division are of good quality which, in turn, fosters information use. These findings indicate thatin addition to organizational routinescognitive factors are promising starting points for interventions to foster managers' data use. The article is based on survey data from German cities.}, language = {en} } @phdthesis{Krause2015, author = {Krause, Tobias Alexander}, title = {Erkl{\"a}rungsfaktoren f{\"u}r die Managementautonomie in kommunalen Mehrheitsbeteiligungen}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-86503}, school = {Universit{\"a}t Potsdam}, pages = {XIII, 214, XL}, year = {2015}, abstract = {In den letzten Jahrzehnten ist der Trend der Verselbstst{\"a}ndigung in vielen Kommunen zu beobachten. Ein Großteil der {\"o}ffentlichen Leistungserbringer wird mittlerweile als privatrechtliche Gesellschaften in einem wettbewerbsorientierten Umfeld gef{\"u}hrt. W{\"a}hrend viele Forscher Ausgliederungen in Form von nachgeordneten Beh{\"o}rden auf Bundesebene untersuchen und diese Reformwelle als einen faktischen Autonomisierungsprozess beschreiben, gibt es nur einige wenige Studien, die sich explizit mit den Autonomisierungstendenzen auf Kommunalebene auseinandersetzen. Daher fehlt es an empirischen Erkenntnissen zur Steuerung der kommunalen Beteiligungen. In dieser Arbeit werden die Steuerungsarrangements deutscher Großst{\"a}dte erstmals aus Sicht der Gesteuerten beleuchtet. Das Untersuchungsziel der vorliegenden Forschungsarbeit besteht darin, Flexibilisierungstendenzen in mehrheitlich kommunalen Unternehmen zu identifizieren und hierf{\"u}r Erkl{\"a}rungsfaktoren zu identifizieren. Die Forschungsfrage lautet: Welche instrumentellen und relationalen Faktoren beeinflussen die Managementautonomie in kommunalen Mehrheitsbeteiligungen? Dabei interessiert insbesondere die Einflussnahme der Kommunen auf verschiedene T{\"a}tigkeitsbereiche ihrer Ausgliederungen. {\"U}ber diese unternehmensspezifischen Sachverhalte ist in Deutschland fast nichts und international nur sehr wenig Empirisches bekannt. Zur Beantwortung der Forschungsfrage hat der Autor auf Basis der Transaktionskosten- und der Social-Exchange-Theorie einen Analyserahmen erstellt. Die aufgestellten Hypothesen wurden mit einer großfl{\"a}chigen Umfrage bei 243 Unternehmen in den 39 gr{\"o}ßten deutschen St{\"a}dten empirisch getestet. Im Ergebnis zeigen sich mehrere empirische Erkenntnisse: Erstens konnten mittels Faktorenanalyse vier unabh{\"a}ngige Faktoren von Managementautonomie in kommunalen Unternehmen identifiziert werden: Personalautonomie, Generelles Management, Preisautonomie und Strategische Fragen. W{\"a}hrend die Kommunen ihren Beteiligungen einen hohen Grad an Personalautonomie zugestehen, unterliegen vor allem strategische Investitionsentscheidungen wie die finanzielle Beteiligung an Tochterfirmen, große Projektvorhaben, Diversifikationsentscheidungen oder Kreditautfnahmen einem starken politischen Einfluss. Zweitens f{\"u}hrt eine Rechtsform{\"a}nderung und die Platzierung in einem Wettbewerbsumfeld (auch bekannt als Corporatisation) vor allem zu einer gr{\"o}ßeren Flexibilisierung der Personal- und Preispolitik, wirkt sich allerdings wenig auf die weiteren Faktoren der Managementautonomie, Generelles Management und Strategische Entscheidungen, aus. Somit behalten die Kommunen ihre M{\"o}glichkeit, auf wichtige Unternehmensfragen der Beteiligung Einfluss zu nehmen, auch im Fall einer Formalprivatisierung bei. Letztlich k{\"o}nnen zur Erkl{\"a}rung der Autonomiefaktoren transaktionskostenbasierte und relationale Faktoren erg{\"a}nzend herangezogen werden. In den Transaktionsspezifika wirken vor allem der wahrgenommene Wettbewerb in der Branche, die Messbarkeit der Leistung, Branchenvariablen, die Anzahl der Politiker im Aufsichtsrat und die eingesetzten Steuerungsmechanismen. In den relationalen Faktoren setzen sich die Variablen gegenseitiges Vertrauen, Effektivit{\"a}t der Aufsichtsr{\"a}te, Informationsaustausch, Rollenkonflikte, Rollenambivalenzen und Gesch{\"a}ftsf{\"u}hrererfahrung im Sektor durch.}, language = {de} } @phdthesis{Kallischnigg2015, author = {Kallischnigg, Miriam}, title = {Bildungs- und Wissensmanagement als integratives Kompetenzfeld (Knowucation)}, series = {Schriftenreihe Strategisches Management ; 181}, journal = {Schriftenreihe Strategisches Management ; 181}, publisher = {Kovac}, address = {Hamburg}, isbn = {978-3-8300-8646-8}, school = {Universit{\"a}t Potsdam}, pages = {490}, year = {2015}, language = {de} } @article{HoelzlePuteanusBirkenbachWagner2015, author = {H{\"o}lzle, Katharina and Puteanus-Birkenbach, Katja and Wagner, Dieter}, title = {Das Potsdamer Modell der Entrepreneurship Education}, series = {Entrepreneurship education : das Potsdamer Modell der Gr{\"u}ndungslehre und -beratung}, journal = {Entrepreneurship education : das Potsdamer Modell der Gr{\"u}ndungslehre und -beratung}, publisher = {BoD}, address = {Norderstedt}, isbn = {978-3-7357-6095-1}, pages = {VII -- IX}, year = {2015}, language = {de} } @article{HoelzlePuteanusBirkenbach2015, author = {H{\"o}lzle, Katharina and Puteanus-Birkenbach, Katja}, title = {Die Entrepreneurship Academy Potsdam}, series = {Entrepreneurship education: das Potsdamer Modell der Gr{\"u}dungslehre und -beratung}, journal = {Entrepreneurship education: das Potsdamer Modell der Gr{\"u}dungslehre und -beratung}, publisher = {BoD}, address = {Norderstedt}, isbn = {978-3-7357-6095-1}, pages = {53 -- 57}, year = {2015}, language = {de} } @phdthesis{Hogenacker2015, author = {Hogenacker, Jens}, title = {Essays on the transition from unemployment to employment with a special emphasis on start-up subsidies in Germany}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-87464}, school = {Universit{\"a}t Potsdam}, pages = {xvi, 272}, year = {2015}, abstract = {The promotion of self-employment as part of active labor market policies is considered to be one of the most important unemployment support schemes in Germany. Against this background the main part of this thesis contributes to the evaluation of start-up support schemes within ALMP. Chapter 2 and 4 focus on the evaluation of the New Start-up Subsidy (NSUS, Gr{\"u}ndungszuschuss) in its first version (from 2006 to the end of 2011). The chapters offer an advancement of the evaluation of start-up subsidies in Germany, and are based on a novel data set of administrative data from the Federal Employment Agency that was enriched with information from a telephone survey. Chapter 2 provides a thorough descriptive analysis of the NSUS that consists of two parts. First, the participant structure of the program is compared with the one of two former programs. In a second step, the study conducts an in-depth characterization of the participants of the NSUS focusing on founding motives, the level of start-up capital and equity used as well as the sectoral distribution of the new business. Furthermore, the business survival, income situation of founders and job creation by the new businesses is analyzed during a period of 19 months after start-up. The contribution of Chapter 4 is to introduce a new explorative data set that allows comparing subsidized start-ups out of unemployment with non-subsidized business start-ups that were founded by individuals who were not unemployed at the time of start-up. Because previous evaluation studies commonly used eligible non-participants amongst the unemployed as control group to assess the labor market effects of the start-up subsidies, the corresponding results hence referred to the effectiveness of the ALMP measure, but could not address the question whether the subsidy leads to similarly successful and innovative businesses compared to non-subsidized businesses. An assessment of this economic/growth aspect is also important, since the subsidy might induce negative effects that may outweigh the positive effects from an ALMP perspective. The main results of Chapter 4 indicate that subsidized founders seem to have no shortages in terms of formal education, but exhibit less employment and industry-specific experience, and are less likely to benefit from intergenerational transmission of start-ups. Moreover, the study finds evidence that necessity start-ups are over-represented among subsidized business founders, which suggests disadvantages in terms of business preparation due to possible time restrictions right before start-up. Finally, the study also detects more capital constraints among the unemployed, both in terms of the availability of personal equity and access to loans. With respect to potential differences between both groups in terms of business development over time, the results indicate that subsidized start-ups out of unemployment face higher business survival rates 19 months after start-up. However, they lag behind regular business founders in terms of income, business growth, and innovation. The arduous data collection process for start-up activities of non-subsidized founders for Chapter 4 made apparent that Germany is missing a central reporting system for business formations. Additionally, the different start-up reporting systems that do exist exhibit substantial discrepancies in data processing procedures, and therefore also in absolute numbers concerning the overall start-up activity. Chapter 3 is therefore placed in front of Chapter 4 and has the aim to provide a comprehensive review of the most important German start-up reporting systems. The second part of the thesis consists of Chapter 5 which contributes to the literature on determinants of job search behavior of the unemployed individuals by analyzing the effectiveness of internet search with regard to search behavior of unemployed individuals and subsequent job quality. The third and final part of the thesis outlines why the German labor market reacted in a very mild fashion to the Great Recession 2008/09, especially compared to other countries. Chapter 6 describes current economic trends of the labor market in light of general trends in the European Union, and reveals some of the main associated challenges. Thereafter, recent reforms of the main institutional settings of the labor market which influence labor supply are analyzed. Finally, based on the status quo of these institutional settings, the chapter gives a brief overview of strategies to adequately combat the challenges in terms of labor supply and to ensure economic growth in the future.}, language = {en} } @phdthesis{Herrmann2015, author = {Herrmann, Karolin}, title = {Die Kompetenzallokation in der Fusionskontrolle im Spannungsfeld nationaler und europ{\"a}ischer Interessen}, series = {Volkswirtschaftslehre ; 3}, journal = {Volkswirtschaftslehre ; 3}, publisher = {Nomos}, address = {Baden-Baden}, isbn = {978-3-8487-2596-0}, school = {Universit{\"a}t Potsdam}, pages = {338}, year = {2015}, abstract = {Innerhalb der EU wird die Fusionskontrolle auf zwei vertikal nachgelagerten Ebenen durchgef{\"u}hrt, der europ{\"a}ischen und der nationalen Instanz. Da beide Ebenen nicht unverbunden sind, ergibt sich ein mehrdimensionales Kompetenzproblem. Die Fusionskontrollkompetenzen sind vertikal (europ{\"a}ische versus mitgliedstaatliche Ebene) und horizontal (mitgliedstaatliche Ebene) abgegrenzt. W{\"a}hrend auf vertikaler Ebene konkurrierende Zust{\"a}ndigkeiten ausgeschlossen sind, sind horizontal {\"U}berlappungen m{\"o}glich. Die Arbeit besch{\"a}ftigt sich mit Konflikten bei der Abgrenzung von Fusionskontrollkompetenzen. Zudem wird ein Alternativmodell erarbeitet, das dem bestehenden System aus {\"o}konomischer Perspektive {\"u}berlegen ist.}, language = {de} } @article{HerbstWagner2015, author = {Herbst, Uta and Wagner, Dieter}, title = {Potsdam Transfer - die tentrale wissenschaftliche Einrichtung f{\"u}r Gr{\"u}ndung, Innovation, Wissens- und Technologietransfer}, series = {Entrepreneurship education: das Potsdamer Modell der Gr{\"u}ndungslehre und -beratung}, journal = {Entrepreneurship education: das Potsdamer Modell der Gr{\"u}ndungslehre und -beratung}, publisher = {BoD}, address = {Norderstedt}, isbn = {978-3-7357-6095-1}, pages = {46 -- 52}, year = {2015}, language = {de} } @article{Heidemann2015, author = {Heidemann, Birte}, title = {Post-agreement belfast : labour, work and the new subalterns in daragh carville's play this other city}, series = {Reworking postcolonialism : globalization, labour and rights}, journal = {Reworking postcolonialism : globalization, labour and rights}, publisher = {Palgrave Macmillan}, address = {New York}, isbn = {978-1-137-43592-7}, pages = {119 -- 133}, year = {2015}, language = {en} } @article{HegerBoman2015, author = {Heger, Tobias and Boman, Magnus}, title = {Networked foresight-The case of EIT ICT Labs}, series = {Technological forecasting \& social change}, volume = {101}, journal = {Technological forecasting \& social change}, publisher = {Elsevier}, address = {New York}, issn = {0040-1625}, doi = {10.1016/j.techfore.2014.02.002}, pages = {147 -- 164}, year = {2015}, abstract = {The objective of this article is to explore the value of networked foresight: foresight conducted in innovation networks for the benefit of the network and its partners with active contributions from the partners. Strategic management, specifically the dynamic capabilities approach and vast literature on corporate and strategic foresight argue that deficiencies like one-dimensionality, narrow-sightedness and myopia of closed corporate processes are remedied by incorporating external sources. A broad knowledge base promises to especially benefit foresight in multiple ways. Thus, created an analytical framework that integrates the dynamic capabilities approach with existing results on potential value contributions of foresight, enriched with existing findings in networked foresight and organizational design in the light increasing importance of inter-organizational networks. We conducted a series of interviews and a survey among foresight practitioners in a network to explore the perceived value proposition of networked foresight for the network partners and the network itself. The analysis is based on data drawn from the Err ICT Labs network of large industry corporations, small-and-medium sized companies, and academic and research institutes. Our study shows that network partners use the results primarily for sensing activities, i.e. data collection and to a lesser extend activity initiation. More sensitive and fundamental organizational aspects such as strategy and decision-making or path-dependency are less affected. Especially SMEs may benefit substantially from network approaches to foresight whereas MNEs are more confident in their existing corporate foresight processes and results. The value for the network itself is substantial and goes beyond value creation potential for companies as discussed in literature. The development of a shared vision relatable to organizational learning and reconfiguration capabilities was identified as particularly valuable for the network. (C) 2014 The Authors. Published by Elsevier Inc.}, language = {en} } @article{Guenther2015, author = {G{\"u}nther, Oliver}, title = {Wir sind eine IdeenUni}, series = {Entrepreneurship education : das Potsdamer Modell der Gr{\"u}ndungslehre und -beratung}, journal = {Entrepreneurship education : das Potsdamer Modell der Gr{\"u}ndungslehre und -beratung}, publisher = {BoD}, address = {Norderstedt}, isbn = {978-3-7357-6095-1}, pages = {V -- VI}, year = {2015}, language = {de} } @article{GanghofEppnerHeess2015, author = {Ganghof, Steffen and Eppner, Sebastian and Heess, Katja}, title = {Normative balance and electoral reform: a finnish puzzle and a comparative analysis}, series = {West European politics}, volume = {38}, journal = {West European politics}, number = {1}, publisher = {Routledge, Taylor \& Francis Group}, address = {Abingdon}, issn = {0140-2382}, doi = {10.1080/01402382.2014.929342}, pages = {53 -- 72}, year = {2015}, language = {en} } @article{FritschKritikosSorgner2015, author = {Fritsch, Michael and Kritikos, Alexander and Sorgner, Alina}, title = {Why did self-employment increase so strongly in Germany?}, series = {Entrepreneurship and regional development}, volume = {27}, journal = {Entrepreneurship and regional development}, number = {5-6}, publisher = {Routledge, Taylor \& Francis Group}, address = {Abingdon}, issn = {0898-5626}, doi = {10.1080/08985626.2015.1048310}, pages = {307 -- 333}, year = {2015}, abstract = {Germany experienced a unique rise in the level of self-employment in the first two decades following unification. Applying the nonlinear Blinder-Oaxaca decomposition technique, we find that the main factors driving these changes in the overall level of self-employment are demographic developments, the shift towards service sector employment and a larger share of population holding a tertiary degree. While these factors explain most of the development in self-employment with employees and the overall level of self-employment in West Germany, their explanatory power is much lower for the stronger increase in solo self-employment and in self-employment in former socialist East Germany.}, language = {en} } @article{FritschKritikosPijnenburg2015, author = {Fritsch, Michael and Kritikos, Alexander and Pijnenburg, Katharina}, title = {Business cycles, unemployment and entrepreneurial entry-evidence from Germany}, series = {International entrepreneurship and management journal}, volume = {11}, journal = {International entrepreneurship and management journal}, number = {2}, publisher = {Springer}, address = {New York}, issn = {1554-7191}, doi = {10.1007/s11365-014-0326-3}, pages = {267 -- 286}, year = {2015}, abstract = {We investigate whether people are more willing to become self-employed during boom periods or during recessions and to what extent business cycles and unemployment levels influence entries into entrepreneurship. Our analysis for Germany reveals that there is a positive relationship between unemployment rates and start-up activities. Moreover, new business formation is higher during recessions than in boom periods, implying that it is counter-cyclical. When disentangling periods of low and high unemployment we find that the effect of unemployment on new business formation is only statistically significant if the level of unemployment is below the trend, indicating a "low unemployment retain effect".}, language = {en} } @phdthesis{Eppinger2015, author = {Eppinger, Elisabeth}, title = {Patentpools}, pages = {384}, year = {2015}, abstract = {Elisabeth Eppinger erforscht in diesem Buch aktuelle Patentpools, ihre Eigenschaften und alternative L{\"o}sungen zur gemeinsamen Nutzung von Patenten. Patentpools haben das Potenzial, Patentblockaden zu l{\"o}sen und Innovationen zu f{\"o}rdern. Die Autorin diskutiert die Rolle von Patentkooperationen im Rahmen des strategischen Technologie- und Innovationsmanagements sowie der Innovationsf{\"o}rderung. Es wird gezeigt, welche strukturellen Faktoren, Motive und Charakteristika von Akteuren unterschiedliche Patentpools beg{\"u}nstigen}, language = {de} } @phdthesis{Edling2015, author = {Edling, Nicolas}, title = {Treasury-Management Internationaler Unternehmen}, series = {Schriftenreihe Finanzierung und Banken ; 24}, journal = {Schriftenreihe Finanzierung und Banken ; 24}, publisher = {Verl. Wissenschaft und Praxis}, address = {Sternenfels}, isbn = {978-3-89673-693-2}, pages = {507}, year = {2015}, abstract = {Das Treasury-Management von Internationalen Unternehmen gewinnt in der Praxis zunehmend an strategischer Bedeutung; eine wissenschaftlich umfassende Er{\"o}rterung des Themas unter Ber{\"u}cksichtigung verschiedener Perspektiven und aktueller Entwicklungen fehlt jedoch. Daher wird in der vorliegenden Dissertation einerseits ein holistisches Verst{\"a}ndnis des Treasury-Managements von Internationalen Unternehmen erarbeitet. Diese neuartige Sichtweise wird durch die Entwicklung von theoretischen Modellen untermauert und eine zunehmende Strategieorientierung nachgewiesen. Erg{\"a}nzend wird das Treasury-Management vor dem Hintergrund einer Fokussierung auf Internationale Unternehmen und Finanzm{\"a}rkte in einen Gesamtunternehmenskontext eingeordnet, aber auch Spezial-bereiche - wie die Corporate Governance der Treasury-Abteilung werden hinreichend behandelt. Daneben wird aber auch eine umfangreiche empirische Analyse der Bankensteuerung und des Cash-Managements von Internationalen Unternehmen am Beispiel von DAX- und MDAX-Unternehmen im Kontext der Globalen Finanzkrise durchgef{\"u}hrt. Es werden wesentliche Entwicklungstendenzen - wie eine zunehmende Risikoorientierung - aufgezeigt und ein Zusammenhang zwischen beiden Untersuchungsbereichen nachgewiesen.}, language = {de} } @phdthesis{Doye2015, author = {Doy{\´e}, Frederik}, title = {Optimierung der Anzahl an Auslandsentsendungen und Empowerment of Locals in internationalen Unternehmen}, series = {Hochschulschriften zum Personalwesen ; 44}, journal = {Hochschulschriften zum Personalwesen ; 44}, publisher = {Hampp}, address = {M{\"u}nchen}, isbn = {978-3-95710-043-6}, school = {Universit{\"a}t Potsdam}, pages = {142}, year = {2015}, abstract = {Aufgrund zunehmender Herausforderungen bei der Entsendung von Mitarbeitern ins Ausland besch{\"a}ftigt sich die Dissertation ‚Optimierung der Anzahl an Auslandsentsendungen und Empowerment of Locals in internationalen Unternehmen' unter Zuhilfenahme der deskriptiven Entscheidungstheorie mit der wissenschaftlichen Forschungsfrage, ob sich die Anzahl der Auslandsentsendungen von deutschen Großunternehmen in den n{\"a}chsten Jahren ver{\"a}ndern wird und welche Parameter, wie z.B. die strategische Ausrichtung des Unternehmens, daf{\"u}r ausschlaggebend sind. Dar{\"u}ber hinaus wird analysiert, inwieweit eine solche Reduzierung erfolgversprechend ist und ob es eine optimale Anzahl an Auslandsentsendungen gibt. Weiterhin wird untersucht, wie Auslandsentsendungen erfolgreich optimiert werden k{\"o}nnen und ob dies - beispielsweise durch ein gezieltes Empowerment of Locals - unterst{\"u}tzt werden kann. Dieses Buch richtet sich sowohl an Forschende und Studierende im Bereich der BWL - insbesondere mit den Schwerpunkten Personalmanagement und Internationales Management - als auch an HR-Mitarbeiter, F{\"u}hrungskr{\"a}fte und Berater, die an theoretischen und empirischen Erkenntnissen zu Auslandsentsendung von Mitarbeitern und Expatriate-Management interessiert sind}, language = {de} } @article{DekkerEmilssonKriegeretal.2015, author = {Dekker, Rianne and Emilsson, Henrik and Krieger, Bernhard and Scholten, Peter}, title = {A Local Dimension of Integration Policies? A Comparative Study of Berlin, Malmo, and Rotterdam}, series = {International migration review}, volume = {49}, journal = {International migration review}, number = {3}, publisher = {Wiley-Blackwell}, address = {Hoboken}, issn = {0197-9183}, doi = {10.1111/imre.12133}, pages = {633 -- 658}, year = {2015}, abstract = {This study examines three theses on local integration policies by a qualitative comparative case study of integration policies in three cities in three different countries (Berlin, Malmo, and Rotterdam). We found little evidence of a congruent local dimension of integration policies. Local policies resemble their national policy frameworks fairly well in terms of policy approaches and domains. Our multi-level perspective shows that this is not the result of top-down hierarchical governance, but rather of a multilevel dynamic of two-way interaction. Local policy legacies and local politics matter and national policies are also influenced by local approaches of integration.}, language = {en} } @unpublished{Daviter2015, author = {Daviter, Falk}, title = {The political use of knowledge in the policy process}, series = {Policy sciences : integrating knowledge and practice to advance human dignity}, volume = {48}, journal = {Policy sciences : integrating knowledge and practice to advance human dignity}, number = {4}, publisher = {Springer}, address = {Dordrecht}, issn = {0032-2687}, doi = {10.1007/s11077-015-9232-y}, pages = {491 -- 505}, year = {2015}, abstract = {The role of knowledge in the policy process remains a central theoretical puzzle in policy analysis and political science. This article argues that an important yet missing piece of this puzzle is the systematic exploration of the political use of policy knowledge. While much of the recent debate has focused on the question of how the substantive use of knowledge can improve the quality of policy choices, our understanding of the political use of knowledge and its effects in the policy process has remained deficient in key respects. A revised conceptualization of the political use of knowledge is introduced that emphasizes how conflicting knowledge can be used to contest given structures of policy authority. This allows the analysis to differentiate between knowledge creep and knowledge shifts as two distinct types of knowledge effects in the policy process. While knowledge creep is associated with incremental policy change within existing policy structures, knowledge shifts are linked to more fundamental policy change in situations when the structures of policy authority undergo some level of transformation. The article concludes by identifying characteristics of the administrative structure of policy systems or sectors that make knowledge shifts more or less likely.}, language = {en} } @phdthesis{Clemens2015, author = {Clemens, Marius}, title = {{\"O}lpreise und makro{\"o}konomische Stabilisierung in offenen Volkswirtschaften}, publisher = {Springer Fachmedien}, address = {Wiesbaden}, isbn = {978-3-658-09438-6}, school = {Universit{\"a}t Potsdam}, pages = {296}, year = {2015}, language = {de} } @article{ClemensHeinemann2015, author = {Clemens, Christiane and Heinemann, Maik}, title = {Endogenous growth and wealth inequality under incomplete markets and idiosyncratic risk}, series = {Journal of macroeconomics}, volume = {45}, journal = {Journal of macroeconomics}, publisher = {Elsevier}, address = {Amsterdam}, issn = {0164-0704}, doi = {10.1016/j.jmacro.2015.05.008}, pages = {300 -- 317}, year = {2015}, abstract = {This paper describes the equilibrium properties and dynamics of a model which combines the key features of the standard incomplete market model (Aiyagari, 1994) with a standard endogenous growth mechanism to gain a deeper understanding of the feedback effects between growth and wealth inequality in the presence of credit frictions and idiosyncratic risk. We characterize growth equilibria and find that a balanced growth path not necessarily exists if households are subject to ad hoc borrowing constraints. Growth, inequality, and risk are positively related in our model, but we also identify a hump-shaped relationship between welfare and risk, indicating a tradeoff relationship between risk-pooling and growth in the determination of welfare. The growth rate responds to changes in the wealth distribution and displays transitional dynamics towards the balanced growth path. (C) 2015 Elsevier Inc. All rights reserved.}, language = {en} } @article{CaliendoKuenn2015, author = {Caliendo, Marco and K{\"u}nn, Steffen}, title = {Getting back into the labor market: the effects of start-up subsidies for unemployed females}, series = {Journal of population economics}, volume = {28}, journal = {Journal of population economics}, number = {4}, publisher = {Springer}, address = {New York}, issn = {0933-1433}, doi = {10.1007/s00148-015-0540-5}, pages = {1005 -- 1043}, year = {2015}, abstract = {Low female labor market participation is a problem many developed countries have to face. Beside activating inactive women, one possible solution is to support the re-integration of unemployed women. Due to female-specific labor market constraints (preferences for flexible working hours, discrimination), this is a difficult task, and the question arises whether active labor market policies (ALMP) are an appropriate tool to help. It has been shown that the effectiveness of traditional (ALMP) programs-which focus on the integration in dependent (potentially inflexible) employment-is positive but limited. At the same time, recent evidence for Austria shows that these programs reduce fertility which might be judged unfavorable from a societal perspective. Promoting self-employment among unemployed women might therefore be a promising alternative. Starting their own business might give women more independence and flexibility to reconcile work and family and increase labor market participation. Based on long-term informative data, we find that start-up programs persistently integrate former unemployed women into the labor market, and the impact on fertility is less detrimental than for traditional ALMP programs.}, language = {en} } @article{CaliendoHogenackerKuennetal.2015, author = {Caliendo, Marco and Hogenacker, Jens and Kuenn, Steffen and Wiessner, Frank}, title = {Subsidized start-ups out of unemployment: a comparison to regular business start-ups}, series = {Small business economics : an international journal}, volume = {45}, journal = {Small business economics : an international journal}, number = {1}, publisher = {Springer}, address = {Dordrecht}, issn = {0921-898X}, doi = {10.1007/s11187-015-9646-0}, pages = {165 -- 190}, year = {2015}, abstract = {Offering unemployed individuals a subsidy to become self-employed is a widespread active labor market policy strategy. Previous studies have illustrated its high effectiveness to help participants escaping unemployment and improving their labor market prospects compared to other unemployed individuals. However, the examination of start-up subsidies from a business perspective has only received little attention to date. Using a new dataset based on a survey allows us to compare subsidized start-ups out of unemployment with regular business founders, with respect to not only personal characteristics but also business outcomes. The results indicate that previously unemployed entrepreneurs face disadvantages in variables correlated with entrepreneurial ability and access to capital. Nineteen months after start-up, the subsidized businesses experience higher survival, but lag behind regular business founders in terms of income, business growth and innovation. Moreover, we show that expected deadweight effects related to start-up subsidies occur on a (much) lower scale than usually assumed.}, language = {en} } @article{CaliendoFossenKritikosetal.2015, author = {Caliendo, Marco and Fossen, Frank M. and Kritikos, Alexander and Wetter, Miriam}, title = {The Gender Gap in Entrepreneurship: Not just a Matter of Personality}, series = {CESifo economic studies : a joint initiative of Ludwig-Maximilians-Universit{\"a}t and Ifo Institute for Economic Research}, volume = {61}, journal = {CESifo economic studies : a joint initiative of Ludwig-Maximilians-Universit{\"a}t and Ifo Institute for Economic Research}, number = {1}, publisher = {Oxford Univ. Press}, address = {Oxford}, issn = {1610-241X}, doi = {10.1093/cesifo/ifu023}, pages = {202 -- 238}, year = {2015}, abstract = {Why do entrepreneurship rates differ so markedly by gender? Using data from a large representative German household panel, we investigate to what extent personality traits, human capital, and the employment history influence the start-up decision and can explain the gender gap in entrepreneurship. Applying a decomposition analysis, we observe that the higher risk aversion among women explains a large share of the entrepreneurial gender gap. We also find an education effect contributing to the gender difference. In contrast, the Big Five model and the current employment state have effects in the opposite direction, meaning that the gender gap in entrepreneurial entry would be even larger if women had the same scores and the same employment status as men. (JEL codes: L26, J16, D81, J24, M13).}, language = {en} } @article{CaliendoCobbClarkUhlendorff2015, author = {Caliendo, Marco and Cobb-Clark, Deborah A. and Uhlendorff, Arne}, title = {Locus of control and job search strategies}, series = {The review of economics and statistics}, volume = {97}, journal = {The review of economics and statistics}, number = {1}, publisher = {MIT Press}, address = {Cambridge}, issn = {0034-6535}, doi = {10.1162/REST_a_00459}, pages = {88 -- 103}, year = {2015}, abstract = {Standard job search theory assumes that unemployed individuals have perfect information about the effect of their search effort on the job offer arrival rate. We present an alternative model that assumes that each individual has a subjective belief about the impact of her search effort on the job arrival. These beliefs depend in part on an individual's locus of control. We estimate the impact of locus of control on job search behavior using a data set of newly unemployed individuals in Germany. Consistent with our theoretical predictions, we find evidence that individuals with an internal locus of control search more and that individuals who believe that their future outcomes are determined by external factors have lower reservation wages.}, language = {en} } @article{CaliendoClementShehu2015, author = {Caliendo, Marco and Clement, Michel and Shehu, Edlira}, title = {The effect of individual professional critics on books' sales: capturing selection biases from observable and unobservable factors}, series = {Marketing letters : a journal of research in marketing}, volume = {26}, journal = {Marketing letters : a journal of research in marketing}, number = {4}, publisher = {Springer}, address = {Dordrecht}, issn = {0923-0645}, doi = {10.1007/s11002-015-9391-9}, pages = {423 -- 436}, year = {2015}, abstract = {We propose a combined approach of propensity score matching with difference-in-differences methods for reducing selection biases of products being reviewed by critics. Critics' decision to review products may be driven by observable (e.g., star power) and unobservable (e.g., critics' individual preferences) factors, raising the question of reverse causality and selection biases. Our proposed approach enables to rigorously control for selection biases by observable and unobservable characteristics. We apply our methodological framework on data from the German book market and estimate the sales effect of a well-known TV critic. We identify substantial selection effects of individual critics, which result in serious underestimation of the short-term effect (up to 29 \%) and the long-term effect (up to 37 \%). The results emphasize the relevance of the proposed methodological framework by demonstrating that observable and unobservable factors drive selection effects.}, language = {en} } @article{BorckUebelmesserWimbersky2015, author = {Borck, Rainald and {\"U}belmesser, Silke and Wimbersky, Martin}, title = {The Political Economics of Higher-Education Finance for Mobile Individuals}, series = {FinanzArchiv}, volume = {71}, journal = {FinanzArchiv}, number = {1}, publisher = {Mohr Siebeck}, address = {T{\"u}bingen}, issn = {0015-2218}, doi = {10.1628/001522115X14206439673215}, pages = {82 -- 105}, year = {2015}, abstract = {We study voting over higher-education finance in an economy with two regions and two separated labor markets. Households differ in their financial endowment and their children's ability. Nonstudents are immobile. Students decide where to study; they return home after graduation with exogenous probability. The voters of the two regions decide on whether to subsidize higher-education costs or to rely on tuition fees only. We find that in equilibrium, in both regions a majority votes for subsidies when the return probability is sufficiently small. When that probability is large, both regions opt for full tuition finance.}, language = {en} } @article{BorckFossenFreieretal.2015, author = {Borck, Rainald and Fossen, Frank M. and Freier, Ronny and Martin, Thorsten}, title = {Race to the debt trap? - Spatial econometric evidence on debt in German municipalities}, series = {Regional science and urban economics}, volume = {53}, journal = {Regional science and urban economics}, publisher = {Elsevier}, address = {Amsterdam}, issn = {0166-0462}, doi = {10.1016/j.regsciurbeco.2015.04.003}, pages = {20 -- 37}, year = {2015}, abstract = {Through an intertemporal budget constraint, jurisdictions may gain advantages in tax and spending competition by 'competing' on debt. While the existing spatial econometric literature focuses on tax and spending competition, very little is known about spatial interaction via public debt. If jurisdictions compete for mobile capital to finance public spending, they may compete in debt levels as well as taxes. We use a theoretical model to derive the reaction of jurisdictions' debt levels to their neighbors' debts. We then estimate the spatial interdependence of public debt among German municipalities using a panel on municipalities in the two largest German states from 1999 to 2006. We find significant and robust interaction effects between debt levels of neighboring municipalities, which we compare to spatial tax and spending interactions. The results indicate that a municipality increases its per capita debt by 16-33 Euro as a reaction to an increase of 100 Euro in neighboring municipalities. (C) 2015 Elsevier B.V. All rights reserved.}, language = {en} } @article{BiemannKearneyMarggraf2015, author = {Biemann, Torsten and Kearney, Eric and Marggraf, Kathrin}, title = {Empowering leadership and managers' career perceptions: Examining effects at both the individual and the team level}, series = {The leadership quarterly : an international journal of political, social and behavioral science}, volume = {26}, journal = {The leadership quarterly : an international journal of political, social and behavioral science}, number = {5}, publisher = {Elsevier}, address = {New York}, issn = {1048-9843}, doi = {10.1016/j.leaqua.2015.03.003}, pages = {775 -- 789}, year = {2015}, abstract = {In a multilevel model of leadership behavior, we investigated whether and how empowering leadership affects individuals' career perceptions. We developed a conceptual model that links empowering leadership at the individual level and at the group level (mean as well as dispersion) to individuals' career self-efficacy and career satisfaction. To test our model, we used questionnaire data from a multilevel data set of 2493 employees in leadership positions nested in 704 teams from a large German corporation. Hierarchical linear regression analyses showed that empowering leadership at the individual level was positively related to career self-efficacy, which in turn mediated the relationship between empowering leadership and career satisfaction. Empowering leadership at the group level was positively related to career self-efficacy when it was conceptualized as leadership differentiation (i.e., the standard deviation of empowering leadership ratings), but not when it was conceptualized as leadership climate (i.e., mean empowering leadership ratings). Career self-efficacy in turn mediated the relationship between empowering leadership differentiation and career satisfaction. Finally, we found a negative relationship between empowering leadership. differentiation and career satisfaction. (C) 2015 Elsevier Inc. All rights reserved.}, language = {en} } @article{BickenbachSchultzHalw2015, author = {Bickenbach, Wulf and Schultz, Christian and Halw, Maria}, title = {Die Potsdamer Gr{\"u}ndungsstatistik - Jahre 2012-2014}, series = {Entrepreneurship education: das Potsdamer Modell der Gr{\"u}ndungslehrer und -beratung}, journal = {Entrepreneurship education: das Potsdamer Modell der Gr{\"u}ndungslehrer und -beratung}, publisher = {BoD}, address = {Norderstedt}, isbn = {978-3-7357-6095-1}, pages = {38 -- 39}, year = {2015}, language = {de} } @article{BickenbachBirkenbach2015, author = {Bickenbach, Wulf and Birkenbach, Lisa}, title = {Zahlen und Tendenzen zum Thema Gr{\"u}ndung an deutschen Hochschulen}, series = {Entrepreneurship education : das Potsdamer Modell der Gr{\"u}ndungslehre und -beratung}, journal = {Entrepreneurship education : das Potsdamer Modell der Gr{\"u}ndungslehre und -beratung}, editor = {H{\"o}lzle, Katharina and Puteanus-Birkenbach, Katja and Wagner, Dieter}, publisher = {BoD}, address = {Norderstedt}, isbn = {978-3-7357-6095-1}, pages = {33 -- 37}, year = {2015}, abstract = {Das Potsdamer Modell der Entrepreneurship Education Die Entrepreneurship Education in Deutschland ist ein vergleichsweise junges und damit noch ein nicht {\"u}bergreifend etabliertes Fachgebiet. In diesem Buch wird in Theorie und Praxis ein Konzept der Entrepreneurship Education f{\"u}r Hochschulen vorgestellt, das basierend auf etablierten Konzepten der Gr{\"u}ndungslehre innovativ und zukunftsorientiert f{\"u}r und mit allen Beteiligten arbeitet. Im praktischen Teil erh{\"a}lt der Leser eine erstmalige {\"U}bersicht von 117 Lehrangeboten der Universit{\"a}t Potsdam im Bereich Entrepreneurship Education. Das Modell der Entrepreneurship Education an der Universit{\"a}t Potsdam kann anderen Hochschulen Anregungen geben, ihre eigenen Gr{\"u}ndungsaktivit{\"a}ten und -angebote ebenfalls in einem koh{\"a}renten p{\"a}dagogischen Rahmen zu b{\"u}ndeln und durch die damit erworbene Transparenz ihren Erfolg nachhaltig zu sichern. In diesem Sinne ist dieses Buch ein Inspirationen gebender Leitfaden f{\"u}r alle, die sich mit dem Thema Gr{\"u}ndungslehre und -beratung befassen.}, language = {de} } @phdthesis{Beuchel2015, author = {Beuchel, Max}, title = {Bezugsgruppen­einfluss auf Markenwahrnehmung und Selbstkongruenz}, series = {Studien zum Konsu­menten­verhalten ; 66}, journal = {Studien zum Konsu­menten­verhalten ; 66}, publisher = {Kovac}, address = {Hamburg}, isbn = {978-3-8300-8675-8}, school = {Universit{\"a}t Potsdam}, pages = {556}, year = {2015}, abstract = {Symbolische Bedeutungen sind f{\"u}r den Erfolg von Marken heutzutage unerl{\"a}sslich, denn Produkte lassen sich in postmodernen Konsum­gesellschaften meist nicht mehr ausschließlich durch funktionale Leistungsunterschiede vom Wettbewerb differenzieren. Vielmehr sollten Marken zudem {\"u}ber einen signifikanten Zusatznutzen verf{\"u}gen, welcher grunds{\"a}tzlich sozialpsychologischer Natur ist. Dieser in der Marken­pers{\"o}nlichkeit verdichtete symbolische Kern spricht die zentralen menschlichen Bed{\"u}rfnisse nach Selbstdefinition und Selbstausdruck an, da Individuen sich als „soziale Tiere" grundlegend {\"u}ber die Zugeh{\"o}rigkeit zu sozialen Gruppen definieren. Einstellungen relevanter Bezugspersonen zum eigenen Selbstbild sind fundamental f{\"u}r die pers{\"o}nliche Standort­bestimmung. Genauso leiten Konsumenten symbolische Marken­bedeutungen von ihren Bezugsgruppen ab. Individuen evaluieren demnach permanent, inwiefern die wahrgenommene Markenpers{\"o}nlichkeit zum aktuellen bzw. angestrebten Selbstkonzept passt. Diese dargestellten Ph{\"a}nomene unterliegen dem kulturellen Einfluss der jeweiligen Gesellschaft, in der sie sich herausbilden. Die symbolischen Bedeutungen von Selbstbildern und Marken formen sich also zwischen Kulturen bspw. unter unterschiedlich stark geartetem sozialem Einfluss. Die Untersuchung geht demnach der Frage auf den Grund, inwiefern die soziale Umgebung Einfluss auf die Wahrnehmung symbolischer Markenaspekte und deren wahrgenommener Kongruenz zum Selbstkonzept von Konsumenten aus{\"u}bt. Dar{\"u}ber hinaus eruiert der Verfasser intensiv, ob und in welchem Umfang die Empf{\"a}nglichkeit f{\"u}r die verschiedenen Facetten sozialen Einflusses von der Enkulturation des Konsumenten abh{\"a}ngt. Es werden somit Forderungen aus Marketing- und Konsumenten­verhaltens­forschung adressiert, wonach die sozialen sowie die kulturellen Einflusskomponenten st{\"a}rker zu ber{\"u}cksichtigen sind, um ein vollst{\"a}ndigeres Bild von Konsum­entscheidungen zu erlangen. Die zahlreichen theoretischen und empirischen Erkenntnisse der Studie weisen auf wichtige Implikationen f{\"u}r die intra- und interkulturelle Segmentierung von Zielgruppen hin. Empfehlungen f{\"u}r die strategische Positionierung von symbolischen Markenkernen und deren Kommunikation werden ebenfalls geliefert.}, language = {de} } @incollection{Balderjahn2015, author = {Balderjahn, Ingo}, title = {Entscheidungsorientierung im Sustainable Marketing Management}, series = {Sustainable Marketing Management : Grundlagen und Cases}, booktitle = {Sustainable Marketing Management : Grundlagen und Cases}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-02436-9 (print)}, doi = {10.1007/978-3-658-02437-6_8}, publisher = {Universit{\"a}t Potsdam}, pages = {135 -- 158}, year = {2015}, abstract = {Das vorliegende Kapitel betrachtet die Entscheidungsorientierung im Sustainable Marketing Management als Problem der Auswahl derjenigen Handlungsalternativen, die unter den jeweiligen Markt- und Umweltbedingungen zu den besten Ergebnissen, d. h. zu einer m{\"o}glichst vollst{\"a}ndigen Erreichung von gesetzten {\"o}konomischen, {\"o}kologischen und sozialen Zielen (Triple-Bottom Line-Konzept ), f{\"u}hren. Es wird dargestellt, dass das Sustainable Marketing Management am klassischen Marketing Management-Konzept ankn{\"u}pft und die Marktperspektive um die Bereiche Gesellschaft und nat{\"u}rliche Umwelt erweitert. Die zu treffenden Entscheidungen umfassen alle Managementbereiche der Zielsetzung, Analyse, Planung, Strategieformulierung, Implementierung und Kontrolle. Vorgestellt werden strategische Analyse- und Planungsmethoden und -instrumente im Sustainability Marketing Management. Die strategische Sustainability Analyse umfasst die Sustainability St{\"a}rken-Schw{\"a}chen-Analyse sowie die Sustainability Chancen-Risiken-Analyse. Als Grundlage der operativen Sustainability Analyse werden nachhaltigkeitsbezogene Indikatoren und Kennzahlen vorgestellt.}, language = {de} } @misc{Ansel2015, type = {Master Thesis}, author = {Ansel, Simon}, title = {Die Diffusion von Innovationen in deutschen Kommunen}, issn = {2190-4561}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-80370}, school = {Universit{\"a}t Potsdam}, pages = {IV, 67}, year = {2015}, abstract = {Die fortschreitende Diffusion von E-Government ist ein Ph{\"a}nomen, dem in der internationa-len Forschungsliteratur bereits viel Aufmerksamkeit zu Teil wurde. Erstaunlich wenige Studien widmen sich bislang jedoch dezidiert dem Faktor Interdependenz, der eigentlichen Ursache von Diffusionsprozessen. In dieser Arbeit werden Interdependenzbeziehungen anhand dreier spezifischer Mechanismen der Diffusion, namentlich „Nachahmung", „Wettbewerb" und „Lernen", untersucht. Auf Basis einer empirischen Analyse mit Daten zur Einf{\"u}hrung von E-Government-Komponenten in 183 deutschen St{\"a}dten {\"u}ber den Zeitraum von 1995 bis 2014 konnte ein Einfluss der Mechanismen „Nachahmung" und „Lernen" auf das Innovationsverhalten von Kommunen festgestellt werden. F{\"u}r das Vorliegen von Wettbe-werbsdynamiken ließen sich demgegen{\"u}ber keine Anhaltspunkte finden. F{\"u}r zuk{\"u}nftige Forschungen zur Diffusion von Innovationen wird angeregt, verst{\"a}rkt an die mechanismen- und prozessbasierte Perspektive von Diffusion als theoretischem Rahmenkonzept anzukn{\"u}pfen.}, language = {de} } @book{Angelow2015, author = {Angelow, J{\"u}rgen}, title = {Entsorgt und ausgeblendet}, publisher = {Welttrends}, address = {Potsdam}, isbn = {978-3-945878-04-0}, pages = {168}, year = {2015}, abstract = {Die Kluft zwischen Ost- und Westdeutschen ist in den vergangenen Jahren nicht schmaler geworden. Bis heute sind Ostdeutsche nur selten in F{\"u}hrungspositionen in Wirtschaft, Politik und Medien anzutreffen. Offensichtlich ist die Herstellung der inneren Einheit ein schwieriger, langwieriger Prozess der Ann{\"a}herung, der wom{\"o}glich nie vollst{\"a}ndig vollzogen werden kann. Diesem Prozess nachzugehen und zu zeigen, wie sich Eliten vor dem Hintergrund gesellschaftlicher Umbr{\"u}che positionieren, welche Voraussetzungen die beteiligten Generationen und Elitenvertreter in Ost- und Westdeutschland mitbrachten, in welcher Form sie tangiert waren und welche medialen Perspektiven sich daran kn{\"u}pfen, ist Ziel dieses Buches. Denn der Umgang mit den ostdeutschen Eliten ber{\"u}hrt unsere Zukunft.}, language = {de} } @book{OPUS4-7705, title = {Reworking postcolonialism}, editor = {Malreddy, Pavan Kumar and Heidemann, Birte and Larsen, Ole Birk and Wilson, Janet}, publisher = {Palgrave Macmillan}, address = {New York}, isbn = {978-1-137-43592-7}, pages = {XII, 253 S.}, year = {2015}, abstract = {An interdisciplinary collection of essays, Reworking Postcolonialism explores questions of work, precarity, migration, minority and indigenous rights in relation to contemporary globalization. It focuses on the impact of global market forces on the formation of new subject positions among urban dwellers, exiles, and other disenfranchised communities. Bringing together political, economic and literary approaches to texts and events from across the postcolonial world, the essays collected here investigate the transformative effects of the global dissemination of capital and goods and the movements of people. They call for a revision of existing discourses on rights, entitlements and citizenship.}, language = {en} }