@article{BalderjahnPeyerSeegebarthetal.2018,
  author    = {Balderjahn, Ingo and Peyer, Mathias and Seegebarth, Barbara and Wiedmann, Klaus-Peter and Weber, Anja},
  title     = {The many faces of sustainability-conscious consumers},
  series = {Journal of Business Research},
  volume    = {91},
  journal   = {Journal of Business Research},
  publisher = {Elsevier},
  address   = {New York},
  issn      = {0148-2963},
  doi       = {10.1016/j.jbusres.2018.05.022},
  pages     = {83 -- 93},
  year      = {2018},
  abstract  = {Responding to the global call for a "sustainable economy" requires meaningful insights into sustainability-conscious consumers and their actual buying behaviors. Sustainable consumption is not an all-or-nothing phenomenon because it encompasses several distinct behavioral patterns and consumption types. Therefore, companies are well advised to recognize multiple types of sustainability-conscious consumers with different expectations, attitudes, and values and to implement targeting strategies that do not rest on the assumption of homogeneity. Thus, the objective of this study is to provide a more fine-grained picture of (un)sustainable consumer segments and their differentiated effects in different product markets. Based on three large datasets, we create a robust six-segment typology of consumer consciousness regarding sustainable consumption. By using panel data on actual purchases, the results show not only that sustainability concerns significantly positively influence actual sustainable purchases, as expected, but also that sustainable buying can occur independently of sustainability concerns.},
  language  = {en}
}
@article{HoffmannBalderjahnSeegebarthetal.2018,
  author    = {Hoffmann, Stefan and Balderjahn, Ingo and Seegebarth, Barbara and Mai, Robert and Peyer, Mathias},
  title     = {Under which conditions are consumers ready to boycott or buycott?},
  series = {Ecological economics},
  volume    = {147},
  journal   = {Ecological economics},
  publisher = {Elsevier},
  address   = {Amsterdam},
  issn      = {0921-8009},
  doi       = {10.1016/j.ecolecon.2018.01.004},
  pages     = {167 -- 178},
  year      = {2018},
  abstract  = {There are two fundamental ways in which consumers can express their concerns and obligations for society through their consumption decisions: They can boycott companies that they deem to be irresponsible or they may deliberately buy from companies that they perceive to act responsibly ('buycott'). It has been largely ignored that individuals are driven by different motivational mechanisms to join boycotts and buycotts (punishment vs. reward of corporate behaviors), and thus, these mechanisms have disparate implications for the participating individual (e.g., high vs. low subjective costs because of a restriction in consumption habits). This paper fills this void and develops a framework suggesting that the extent to which consumers translate their concerns and obligations for society into a willingness to boycott and/or buycott is bounded by self-interest. Using a unique, representative sample of 1833 German consumers, this study reveals that the effects of environmental concerns and universalism on buycotting are amplified by hedonism, while the effects of social concern on buycotting and boycotting are attenuated by hedonism and simplicity, respectively. These results have far-reaching implications for organizations and policy planners who aim to change corporate behavior.},
  language  = {en}
}