@unpublished{MargariaHinchey2013,
  author    = {Margaria, Tiziana and Hinchey, Mike},
  title     = {Simplicity in IT - the power of less},
  series = {Computer : innovative technology for computer professionals},
  volume    = {46},
  journal   = {Computer : innovative technology for computer professionals},
  number    = {11},
  publisher = {Inst. of Electr. and Electronics Engineers},
  address   = {Los Alamitos},
  issn      = {0018-9162},
  doi       = {10.1109/MC.2013.397},
  pages     = {23 -- 25},
  year      = {2013},
  abstract  = {Simplicity is a mindset, a way of looking at solutions, an extremely wide-ranging philosophical stance on the world, and thus a deeply rooted cultural paradigm. The culture of "less" can be profoundly disruptive, cutting out existing "standard" elements from products and business models, thereby revolutionizing entire markets.},
  language  = {en}
}