@techreport{Spaeth2021,
  type      = {Working Paper},
  author    = {Sp{\"a}th, Maximilian},
  title     = {It's me again… Ask Avoidance and the Dynamics of Charitable Giving},
  series = {CEPA Discussion Papers},
  journal   = {CEPA Discussion Papers},
  number    = {38},
  issn      = {2628-653X},
  doi       = {10.25932/publishup-52099},
  url       = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-520991},
  pages     = {25},
  year      = {2021},
  abstract  = {Charities typically ask potential donors repeatedly for a donation. These repeated requests might trigger avoidance behavior. Considering that, this paper analyzes the impact of offering an ask avoidance option on charitable giving. In a proposed utility framework, the avoidance option decreases the social pressure to donate. At the same time, it induces feelings of gratitude toward the fundraiser, which may lead to a reciprocal increase in donations. The results of a lab experiment designed to disentangle the two channels show no negative impact of the option to avoid repeated asking on donations. Instead, the full model indicates a positive impact of the reciprocity channel. This finding suggests that it might be beneficial for charities to introduce an ask avoidance option during high-frequency fundraising campaigns.},
  language  = {en}
}