@article{KrasnovaVeltriSpengleretal.2013, author = {Krasnova, Hanna and Veltri, Natasha F. and Spengler, Klaus and G{\"u}nther, Oliver}, title = {"Deal of the Day" Platforms what drives Consumer loyalty?}, series = {Business \& information systems engineering : the international journal of Wirtschaftsinformatik}, volume = {5}, journal = {Business \& information systems engineering : the international journal of Wirtschaftsinformatik}, number = {3}, publisher = {Springer}, address = {Heidelberg}, issn = {1867-0202}, doi = {10.1007/s12599-013-0268-2}, pages = {165 -- 177}, year = {2013}, abstract = {"Deal of the Day" (DoD) platforms have quickly become popular by offering savings on local services, products and vacations. For merchants, these platforms represent a new marketing channel to advertise their products and services and attract new customers. DoD platform providers, however, struggle to maintaining a stable market share and profitability, because entry and switching costs are low. To sustain a competitive market position, DoD providers are looking for ways to build a loyal customer base. However, research examining the determinants of user loyalty in this novel context is scarce. To fill this gap, this study employs Grounded Theory methodology to develop a conceptual model of customer loyalty to a DoD provider. In the next step, qualitative insights are enriched and validated using quantitative data from a survey of 202 DoD users. The authors find that customer loyalty is in large part driven by monetary incentives, but can be eroded if impressions from merchant encounters are below expectations. In addition, enhancing the share of deals relevant for consumers, i.e. signal-to-noise ratio, and mitigating perceived risks of a transaction emerge as challenges. Beyond theoretical value, the results offer practical insights into how customer loyalty to a DoD provider can be promoted.}, language = {en} } @masterthesis{Wolfram2013, type = {Bachelor Thesis}, author = {Wolfram, Jaqueline}, title = {"Ich schreibe, solange ich lebe" : Schreiben {\"u}ber die Shoah - der Holocaust{\"u}berlebende und Autor Noah Klieger}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-67327}, school = {Universit{\"a}t Potsdam}, year = {2013}, abstract = {Der israelische Autor und Journalist Noah Klieger ist in der deutschsprachigen Forschung zur Holocaustliteratur, in deren Kontext theoretische Konzepte und Interpretationen zahlreicher Autoren (u.a. Ruth Kl{\"u}ger, Primo Levi) dieser Gattung vorliegen, bisher kaum beachtet worden. In der vorliegenden Arbeit steht seine 2010 erschienene Autobiographie „Zw{\"o}lf Br{\"o}tchen zum Fr{\"u}hst{\"u}ck" im Zentrum. Innerhalb der Textanalyse wird der Frage nachgegangen, welche Bedeutung das Schreiben f{\"u}r Klieger hat und inwieweit seine als Reportage angelegte Autobiographie, die den sehr faktenbezogenen und dokumentarischen Stil des Journalisten widerspiegelt, den Rezipienten in der Interpretation lenkt und Authentizit{\"a}t erzeugt. Ausgehend von dieser Fragestellung werden f{\"u}r die Arbeit gef{\"u}hrte Interviews mit Noah Klieger (oral history) einbezogen und der Erlebnisbericht „Ich habe den Todesengel {\"u}berlebt" von Eva Mozes-Kor, die das Konzept des Erlebnisberichtes mit all seinen Eigenschaften konstant bewahrt, zum Vergleich hinzugezogen. Im Fokus der Arbeit steht die Analyse der Autobiographie Kliegers, wobei auf das Genre Reportage, relevante Stilmittel, zentrale Begrifflichkeiten und Ver{\"o}ffentlichungskontexte sowie auf die Ged{\"a}chtnistheorie von Maurice Halbwachs eingegangen werden. Abschließend wird die Thematik des Vergebens bei Klieger und Mozes-Kor er{\"o}rtert. Die Forschungsergebnisse stellen den israelischen Holocaust{\"u}berlebenden Noah Klieger als Autor vor und verdeutlichen, dass die innerhalb der Gattung Holocaustliteratur gew{\"a}hlten Darstellungsweisen unterschiedliche Formen von Authentizit{\"a}t evozieren.}, language = {de} } @masterthesis{Koppermann2013, type = {Bachelor Thesis}, author = {Koppermann, Ulrike}, title = {"Indem wir die Dichtung zur Angelegenheit existentieller Entschl{\"u}sse der Dichter machen..."}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-70485}, school = {Universit{\"a}t Potsdam}, year = {2013}, abstract = {Von einer kritischen Analyse des Artikels "Deutsche Literatur in der Entscheidung" (1947) von Alfred Andersch ausgehend, fragt die Untersuchung nach dem Spannungsverh{\"a}ltnis von literarischem Engagement im Sinne Sartres und konzeptuellen Leerstellen in der Auseinandersetzung mit der deutschen NS-Vergangenheit, welches sich in dem programmatischen Aufsatz und Anderschs Roman "Die Rote" (1972) nachweisen l{\"a}sst.}, language = {de} } @article{Mueller2013, author = {M{\"u}ller, Gesine}, title = {"La litterature jaune" : Gustave d'Alaux und die fr{\"u}hen Zeugnisse haitianischer Literaturgeschichtsschreibung}, isbn = {978-3-7705-5407-2}, year = {2013}, language = {de} } @article{Ette2013, author = {Ette, Ottmar}, title = {"Mobile mappings" y las literaturas sin residencia fija : Perspectivas de una po{\´e}tica del movimiento}, isbn = {978-3-938944-69-1}, year = {2013}, language = {es} } @article{DolyaRojasKosmellaetal.2013, author = {Dolya, Natalya and Rojas, Oscar and Kosmella, Sabine and Tiersch, Brigitte and Koetz, Joachim and Kudaibergenov, Sarkyt}, title = {"One-Pot" in situ frmation of Gold Nanoparticles within Poly(acrylamide) Hydrogels}, series = {Macromolecular chemistry and physics}, volume = {214}, journal = {Macromolecular chemistry and physics}, number = {10}, publisher = {Wiley-VCH}, address = {Weinheim}, issn = {1022-1352}, doi = {10.1002/macp.201200727}, pages = {1114 -- 1121}, year = {2013}, abstract = {This paper focuses on two different strategies to incorporate gold nanoparticles (AuNPs) into the matrix of polyacrylamide (PAAm) hydrogels. Poly(ethyleneimine) (PEI) is used as both reducing and stabilizing agent for the formation of AuNPs. In addition, the influence of an ionic liquid (IL) (i.e., 1-ethyl-3-methylimidazolium ethylsulfate) on the stability of the nanoparticles and their immobilization in the hydrogel is investigated The results show that AuNPs surrounded by a shell containing PEI and IL, synthesized according to the one-pot approach, are much better immobilized within the PAAm hydrogel. Hereby, the IL is responsible for structural changes in the hydrogel as well as the improved stabilization and embedding of the AuNPs into the polymer gel matrix.}, language = {en} } @article{Schwarz2013, author = {Schwarz, Anja}, title = {"Parallel Societies" of the Past? - Articulations of citizenship's commemorative dimension in Berlin's cityscape}, series = {Space and Culture}, volume = {16}, journal = {Space and Culture}, number = {3}, publisher = {Sage Publ.}, address = {Thousand Oaks}, issn = {1206-3312}, doi = {10.1177/1206331213487051}, pages = {261 -- 273}, year = {2013}, abstract = {Historical narratives play an important role in constructing contemporary notions of citizenship. They are sites on which ideas of the nation are not only reaffirmed but also contested and reframed. In contemporary Germany, dominant narratives of the country's modern history habitually focus on the legacy of the Third Reich and tend to marginalize the country's rich and highly complex histories of immigration. The article addresses this commemorative void in relation to Berlin's urban landscape. It explores how the city's multilayered architecture provides locations for the articulation of marginal memoriesand hence sites of urban citizenshipthat are often denied to immigrant communities on a national scale. Through a detailed examination of a small celebration in 1965 that marked the anniversary of the founding of the modern Turkish republic, the article engages with the layers of history that coalesce around such sites in Berlin.}, language = {en} } @article{Peitsch2013, author = {Peitsch, Helmut}, title = {"Rec [...] bleibt [...] lieber bey dem stehen, wo Hr. Forster in seinem eigentlichen Fache ist" : Forsters Reisebeschreibungen und {\"U}bersetzungen in der Allgemeinen deutschen Bibliothek}, isbn = {978-3-89971-909-3}, year = {2013}, language = {de} } @book{Engel2013, author = {Engel, Felix}, title = {"Revoluzzer" oder "Leisetretter?" : der Weg zum Theologentag von J{\"u}terborg 1548}, publisher = {Kulturquartier M{\"o}nchenkloster}, address = {J{\"u}terbog}, isbn = {978-3-00-043185-2}, pages = {72 S.}, year = {2013}, language = {de} } @article{FroehlichKranz2013, author = {Fr{\"o}hlich, Paul and Kranz, Alexander}, title = {"{\"A}mterchaos" in der Wehrmachtb{\"u}rokratie? Das Allgemeine Heeresamt, das Wehrwirtschafts- und R{\"u}stungsamt und die deutsche R{\"u}stungspolitik 1938 - 1940}, isbn = {978-3-506-77657-0}, year = {2013}, language = {de} }