@phdthesis{Kunschert2009,
  author    = {Kunschert, Martin},
  title     = {Der Kundenwert im Industrieg{\"u}termarketing},
  publisher = {K{\"o}lner Wissenschaftsverl.},
  address   = {K{\"o}ln},
  isbn      = {978-3-937404-67-7},
  pages     = {XIX, 296 S. : Ill., graph. Darst.},
  year      = {2009},
  language  = {de}
}