@misc{EggertGronau2005,
  author    = {Eggert, Sandy and Gronau, Norbert},
  title     = {Markt{\"u}berblick},
  url       = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-6809},
  year      = {2005},
  abstract  = {F{\"u}r viele Unternehmen hat sich der Stellenwert der Kundenbeziehung in den letzten Jahren nachhaltig ver{\"a}ndert. Da Wettbewerbsf{\"a}higkeit h{\"a}ufig {\"u}ber die Beziehung zum Kunden definiert wird, ist den meisten Unternehmen die Bedeutung des Kundenwissens durchaus bewusst. Schon immer war die Beziehung zum Kunden f{\"u}r ein Unternehmen existenzkritisch, jedoch hat sich dazu die Situation auf den eigenen Absatzm{\"a}rkten stark gewandelt. Durch den steigenden internationalen Wettbewerb kommt es zunehmend zu ges{\"a}ttigten Absatzm{\"a}rkten und erh{\"o}hten Kostendruck. Weiterhin kommt seitens der Kunden ein h{\"o}heres Erwartungsniveau sowie abnehmende Kundenloyalit{\"a}t erschwerend hinzu. Diese Gr{\"u}nde erfordern eine neuartige Kundenorientierung im Sinne eines umfassenden Kundenbeziehungsmanagement (engl. Customer Relationship Management, CRM).},
  subject      = {Kundenmanagement},
  language  = {de}
}
@article{RolfPauleitWiggering2018,
  author    = {Rolf, Werner and Pauleit, Stephan and Wiggering, Hubert},
  title     = {A stakeholder approach, door opener for farmland and multifunctionality in urban green infrastructure},
  series = {Urban forestry \& urban greening},
  volume    = {40},
  journal   = {Urban forestry \& urban greening},
  publisher = {Urban \& Fischer},
  address   = {Jena},
  issn      = {1618-8667},
  doi       = {10.1016/j.ufug.2018.07.012},
  pages     = {73 -- 83},
  year      = {2018},
  abstract  = {During the last years Urban Green Infrastructure (UGI) has evolved as a research focus across Europe. UGI can be understood as a multifunctional network of different urban green spaces and elements contributing to urban benefits. Urban agriculture has gained increasing research interest in this context. While a strong focus has been made on functions and benefits of small scale activities, the question is still open, whether these findings can be up-scaled and transferred to the farmland scale. Furthermore, multifunctionality of urban and peri-urban agriculture is rarely being considered in the landscape context. This research aims to address these gaps and harnesses the question if agricultural landscapes - which in many European metropolitan regions provide significant spatial potential - can contribute to UGI as multifunctional green spaces. This work considers multifunctionality qualitatively based on stakeholder opinion, using a participatory research approach. This study provides new insights in peri-urban farmland potentials for UGI development, resulting into a strategy framework. Furthermore, it reflects on the role of the stakeholder involvement for `multifunctionality planning´. It suggests that it helps to define meaningful bundles of intertwined functions that interact on different scales, helping to deal with non-linearity of multiple functions and to better manage them simultaneously.},
  language  = {en}
}