@incollection{GronauTeichmannWeber2023, author = {Gronau, Norbert and Teichmann, Malte and Weber, Edzard}, title = {Serious game-based haptic modeling}, series = {Business modeling and software design}, booktitle = {Business modeling and software design}, editor = {Shishkov, Boris}, publisher = {Springer Nature}, address = {Cham}, isbn = {978-3-031-36756-4}, doi = {10.1007/978-3-031-36757-1_3}, pages = {32 -- 55}, year = {2023}, abstract = {The authors propose that while tacit knowledge is a valuable resource for developing new business models, its externalization presents several challenges. One major challenge is that individuals often don't recognize their tacit knowledge resources, while another is the reluctance to share one's knowledge with others. Addressing these challenges, the authors present an application-oriented serious game-based haptic modeling approach for externalize tacit knowledge, which can be used to develop the first versions of business models based on tacit knowledge. Both conceptual and practical design fundamentals are presented based on elaborated theoretical approaches, which were developed with the help of a design science approach. The development of the research process is presented step by step, whereby we focused on the high accessibility of the presented research. Practitioners are presented with guidelines for implementing their serious game projects. Scientists benefit from starting points for their research topics of externalization, internalization, and socialization of tacit knowledge, development of business models, and serious games or gamification. The paper concludes with open research desiderata and questions from the presented research process.}, language = {en} } @misc{ReuschlTiberiusFilseretal.2021, author = {Reuschl, Andreas and Tiberius, Victor and Filser, Matthias and Qiu, Yixin}, title = {Value configurations in sharing economy business models}, series = {Zweitver{\"o}ffentlichungen der Universit{\"a}t Potsdam : Wirtschafts- und Sozialwissenschaftliche Reihe}, journal = {Zweitver{\"o}ffentlichungen der Universit{\"a}t Potsdam : Wirtschafts- und Sozialwissenschaftliche Reihe}, number = {1}, issn = {1867-5808}, doi = {10.25932/publishup-60846}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-608468}, pages = {26}, year = {2021}, abstract = {The sharing economy gains momentum and develops a major economic impact on traditional markets and firms. However, only rudimentary theoretical and empirical insights exist on how sharing networks, i.e., focal firms, shared goods providers and customers, create and capture value in their sharing-based business models. We conduct a qualitative study to find key differences in sharing-based business models that are decisive for their value configurations. Our results show that (1) customization versus standardization of shared goods and (2) the centralization versus particularization of property rights over the shared goods are two important dimensions to distinguish value configurations. A second, quantitative study confirms the visibility and relevance of these dimensions to customers. We discuss strategic options for focal firms to design value configurations regarding the two dimensions to optimize value creation and value capture in sharing networks. Firms can use this two-dimensional search grid to explore untapped opportunities in the sharing economy.}, language = {en} } @article{ReuschlTiberiusFilseretal.2021, author = {Reuschl, Andreas and Tiberius, Victor and Filser, Matthias and Qiu, Yixin}, title = {Value configurations in sharing economy business models}, series = {Review of managerial science}, volume = {16}, journal = {Review of managerial science}, number = {1}, publisher = {Springer}, address = {Berlin}, issn = {1863-6683}, doi = {10.1007/s11846-020-00433-w}, pages = {89 -- 112}, year = {2021}, abstract = {The sharing economy gains momentum and develops a major economic impact on traditional markets and firms. However, only rudimentary theoretical and empirical insights exist on how sharing networks, i.e., focal firms, shared goods providers and customers, create and capture value in their sharing-based business models. We conduct a qualitative study to find key differences in sharing-based business models that are decisive for their value configurations. Our results show that (1) customization versus standardization of shared goods and (2) the centralization versus particularization of property rights over the shared goods are two important dimensions to distinguish value configurations. A second, quantitative study confirms the visibility and relevance of these dimensions to customers. We discuss strategic options for focal firms to design value configurations regarding the two dimensions to optimize value creation and value capture in sharing networks. Firms can use this two-dimensional search grid to explore untapped opportunities in the sharing economy.}, language = {en} } @phdthesis{Halecker2016, author = {Halecker, Bastian}, title = {New perspective and insights on business model innovation using systems thinking and action case studies}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-90404}, school = {Universit{\"a}t Potsdam}, pages = {IX, 239}, year = {2016}, abstract = {In recent years, entire industries and their participants have been affected by disruptive technologies, resulting in dramatic market changes and challenges to firm's business logic and thus their business models (BMs). Firms from mature industries are increasingly realizing that BMs that worked successfully for years have become insufficient to stay on track in today's "move fast and break things" economy. Firms must scrutinize the core logic that informs how they do business, which means exploring novel ways to engage customers and get them to pay. This can lead to a complete renewal of existing BMs or innovating completely new BMs. BMs have emerged as a popular object of research within the last decade. Despite the popularity of the BM, the theoretical and empirical foundation underlying the concept is still weak. In particular, the innovation process for BMs has been developed and implemented in firms, but understanding of the mechanisms behind it is still lacking. Business model innovation (BMI) is a complex and challenging management task that requires more than just novel ideas. Systematic studies to generate a better understanding of BMI and support incumbents with appropriate concepts to improve BMI development are in short supply. Further, there is a lack of knowledge about appropriate research practices for studying BMI and generating valid data sets in order to meet expectations in both practice and academia. This paper-based dissertation aims to contribute to research practice in the field of BM and BMI and foster better understanding of the BM concept and BMI processes in incumbent firms from mature industries. The overall dissertation presents three main results. The first result is a new perspective, or the systems thinking view, on the BM and BMI. With the systems thinking view, the fuzzy BM concept is clearly structured and a BMI framework is proposed. The second result is a new research strategy for studying BMI. After analyzing current research practice in the areas of BMs and BMI, it is obvious that there is a need for better research on BMs and BMI in terms of accuracy, transparency, and practical orientation. Thus, the action case study approach combined with abductive methodology is proposed and proven in the research setting of this thesis. The third result stems from three action case studies in incumbent firms from mature industries employed to study how BMI occurs in practice. The new insights and knowledge gained from the action case studies help to explain BMI in such industries and increase understanding of the core of these processes. By studying these issues, the articles complied in this thesis contribute conceptually and empirically to the recently consolidated but still increasing literature on the BM and BMI. The conclusions and implications made are intended to foster further research and improve managerial practices for achieving BMI in a dramatically changing business environment.}, language = {en} }