@book{VoethHerbstAustenetal.2013,
  author    = {Voeth, Markus and Herbst, Uta and Austen, Viola and Becker, Tatjana and Bertels, Victoria and Heigl, Julia and Huttelmaier, Hannes and Kugler, Aline and Loos, Jeanette and Meister, Christoph and Rentner, Bj{\"o}rn and Richter, Jenny and Schmidt, Natalie and Schwarz, Daniela and schwarz, Sabine},
  title     = {Marketing-Managment : Grundlagen, Konzeption und Umsetzung},
  publisher = {Sch{\"a}ffer-Poeschel Verlag},
  address   = {Stuttgart},
  isbn      = {978-3-7910-3271-9},
  pages     = {684 S.},
  year      = {2013},
  language  = {de}
}