@article{KrasnovaVeltriElingetal.2017,
  author    = {Krasnova, Hanna and Veltri, Natasha F. and Eling, Nicole and Buxmann, Peter},
  title     = {Why men and women continue to use social networking sites},
  series = {The journal of strategic information systems : incorporating International Information Systems},
  volume    = {26},
  journal   = {The journal of strategic information systems : incorporating International Information Systems},
  publisher = {Elsevier},
  address   = {Amsterdam},
  issn      = {0963-8687},
  doi       = {10.1016/j.jsis.2017.01.004},
  pages     = {261 -- 284},
  year      = {2017},
  abstract  = {Organizations increasingly use social media and especially social networking sites (SNS) to support their marketing agenda, enhance collaboration, and develop new capabilities. However, the success of SNS initiatives is largely dependent on sustainable user participation. In this study, we argue that the continuance intentions of users may be gender sensitive. To theorize and investigate gender differences in the determinants of continuance intentions, this study draws on the expectation-confirmation model, the uses and gratification theory, as well as the self-construal theory and its extensions. Our survey of 488 users shows that while both men and women are motivated by the ability to self enhance, there are some gender differences. Specifically, while women are mainly driven by relational uses, such as maintaining close ties and getting access to social information on close and distant networks, men base their continuance intentions on their ability to gain information of a general nature. Our research makes several contributions to the discourse in strategic information systems literature concerning the use of social media by individuals and organizations. Theoretically, it expands the understanding of the phenomenon of continuance intentions and specifically the role of the gender differences in its determinants. On a practical level, it delivers insights for SNS providers and marketers into how satisfaction and continuance intentions of male and female SNS users can be differentially promoted. Furthermore, as organizations increasingly rely on corporate social networks to foster collaboration and innovation, our insights deliver initial recommendations on how organizational social media initiatives can be supported with regard to gender-based differences.},
  language  = {en}
}
@article{KrasnovaVeltriGuenther2012,
  author    = {Krasnova, Hanna and Veltri, Natasha F. and G{\"u}nther, Oliver},
  title     = {Self-disclosure and privacy calculus on social networking sites the role of culture intercultural dynamics of privacy calculus},
  series = {Business \& information systems engineering : the international journal of Wirtschaftsinformatik},
  volume    = {4},
  journal   = {Business \& information systems engineering : the international journal of Wirtschaftsinformatik},
  number    = {3},
  publisher = {Springer},
  address   = {Heidelberg},
  issn      = {1867-0202},
  doi       = {10.1007/s12599-012-0216-6},
  pages     = {127 -- 135},
  year      = {2012},
  abstract  = {Social Network Sites (SNSs) rely exclusively on user-generated content to offer engaging and rewarding experience to its members. As a result, stimulating user communication and self-disclosure is vital for the sustainability of SNSs. However, considering that the SNS users are increasingly culturally diverse, motivating this audience to self-disclose requires understanding of their cultural intricacies. Yet existing research offers only limited insights into the role of culture behind the motivation of SNS users to self-disclose. Building on the privacy calculus framework, this study explores the role of two cultural dimensions - individualism and uncertainty avoidance - in self-disclosure decisions of SNS users. Survey responses of US and German Facebook members are used as the basis for our analysis. Structural equation modeling and multi-group analysis results reveal the distinct role of culture in the cognitive patterns of SNS users. The authors find that trusting beliefs play a key role in the self-disclosure decisions of users from individualistic cultures. At the same time, uncertainty avoidance determines the impact of privacy concerns. This paper contributes to the theory by rejecting the universal nature of privacy calculus processes. The findings provide for an array of managerial implications for SNS providers as they strive to encourage content creation and sharing by their heterogeneous members.},
  language  = {en}
}
@article{KrasnovaVeltriSpengleretal.2013,
  author    = {Krasnova, Hanna and Veltri, Natasha F. and Spengler, Klaus and G{\"u}nther, Oliver},
  title     = {"Deal of the Day" Platforms what drives Consumer loyalty?},
  series = {Business \& information systems engineering : the international journal of Wirtschaftsinformatik},
  volume    = {5},
  journal   = {Business \& information systems engineering : the international journal of Wirtschaftsinformatik},
  number    = {3},
  publisher = {Springer},
  address   = {Heidelberg},
  issn      = {1867-0202},
  doi       = {10.1007/s12599-013-0268-2},
  pages     = {165 -- 177},
  year      = {2013},
  abstract  = {"Deal of the Day" (DoD) platforms have quickly become popular by offering savings on local services, products and vacations. For merchants, these platforms represent a new marketing channel to advertise their products and services and attract new customers. DoD platform providers, however, struggle to maintaining a stable market share and profitability, because entry and switching costs are low. To sustain a competitive market position, DoD providers are looking for ways to build a loyal customer base. However, research examining the determinants of user loyalty in this novel context is scarce. To fill this gap, this study employs Grounded Theory methodology to develop a conceptual model of customer loyalty to a DoD provider. In the next step, qualitative insights are enriched and validated using quantitative data from a survey of 202 DoD users. The authors find that customer loyalty is in large part driven by monetary incentives, but can be eroded if impressions from merchant encounters are below expectations. In addition, enhancing the share of deals relevant for consumers, i.e. signal-to-noise ratio, and mitigating perceived risks of a transaction emerge as challenges. Beyond theoretical value, the results offer practical insights into how customer loyalty to a DoD provider can be promoted.},
  language  = {en}
}