@article{BalderjahnOloko2009,
  author    = {Balderjahn, Ingo and Oloko, Shamsey},
  title     = {Cause related Marketing},
  series = {Die Betriebswirtschaft : DBW},
  volume    = {69},
  journal   = {Die Betriebswirtschaft : DBW},
  number    = {6},
  publisher = {Sch{\"a}ffer-Poeschel},
  address   = {Stuttgart},
  issn      = {0342-7064},
  pages     = {766 -- 771},
  year      = {2009},
  language  = {de}
}