@article{BruenkerMarxMirbabaieetal.2023,
  author    = {Br{\"u}nker, Felix and Marx, Julian and Mirbabaie, Milad and Stieglitz, Stefan},
  title     = {Proactive digital workplace transformation},
  series = {Journal of information technology},
  journal   = {Journal of information technology},
  publisher = {Sage Publishing},
  address   = {London},
  issn      = {0268-3962},
  doi       = {10.1177/02683962231219516},
  pages     = {19},
  year      = {2023},
  abstract  = {Digital transformation fundamentally changes the way individuals conduct work in organisations. In accordance with this statement, prevalent literature understands digital workplace transformation as a second-order effect of implementing new information technology to increase organisational effectiveness or reach other strategic goals. This paper, in contrast, provides empirical evidence from two remote-first organisations that undergo a proactive rather than reactive digital workplace transformation. The analysis of these cases suggests that new ways of working can be the consequence of an identity change that is a precondition for introducing new information technology rather than its outcome. The resulting process model contributes a competing argument to the existing debate in digital transformation literature. Instead of issuing digital workplace transformation as a deliverable of technological progress and strategic goals, this paper supports a notion of digital workplace transformation that serves a desired identity based on work preferences.},
  language  = {en}
}