@incollection{CarlaUhinkGarciaMorcillo2023,
  author    = {Filippo Carl{\`a}-Uhink and Marta Garc{\´i}a Morcillo},
  title     = {Rhetorik antiker und mittelalterlicher Werbung},
  booktitle = {Handbuch Werberhetorik},
  isbn      = {978-3-11-031810-4},
  doi       = {10.1515/9783110318210-010},
  year      = {2023},
}