@inproceedings{MarxBruenkerMirbabaieetal.2024,
  author    = {Julian Marx and Felix Br{\"u}nker and Milad Mirbabaie and Stefan Stieglitz},
  title     = {Digital activism on social media},
  booktitle = {Proceedings of the 57th Annual Hawaii International Conference on System Sciences},
  editor    = {Tung X. Bui},
  series    = {the role of brand ambassadors and corporate reputation management},
  pages     = {7205 -- 7214},
  url       = {https://hdl.handle.net/10125/107250},
  year      = {2024},
}