@article{BalderjahnOloko2009,
  author    = {Ingo Balderjahn and Shamsey Oloko},
  title     = {Cause related Marketing},
  journal   = {Die Betriebswirtschaft : DBW},
  volume    = {69},
  number    = {6},
  pages     = {766 -- 771},
  year      = {2009},
}