@article{BalderjahnPeyerSeegebarthetal.2018,
  author    = {Ingo Balderjahn and Mathias Peyer and Barbara Seegebarth and Klaus-Peter Wiedmann and Anja Weber},
  title     = {The many faces of sustainability-conscious consumers},
  journal   = {Journal of Business Research},
  series    = {a category-independent typology},
  volume    = {91},
  pages     = {83 -- 93},
  doi       = {10.1016/j.jbusres.2018.05.022},
  year      = {2018},
}