TY  - JOUR
A1  - Schneider, Simon
A1  - Heinecke, Liv
T1  - The need to transform Science Communication from being multi-cultural via cross-cultural to intercultural
T2  - Advances in Geosciences
N2  - When dealing with issues that are of high societal relevance, Earth sciences still face a lack of acceptance, which is partly rooted in insufficient communication strategies on the individual and local community level. To increase the efficiency of communication routines, science has to transform its outreach concepts to become more aware of individual needs and demands. The “encoding/decoding” concept as well as critical intercultural communication studies can offer pivotal approaches for this transformation.
Y1  - 2019
UR  - https://publishup.uni-potsdam.de/frontdoor/index/index/docId/42575
SN  - 1680-7359
IS  - 46
SP  - 11
EP  - 19
PB  - Copernicus Publications
CY  - Göttingen
ER  -