@article{BalderjahnOloko2011,
  author    = {Ingo Balderjahn and Shamsey Oloko},
  title     = {On the Moral Value of Cause related Marketing},
  journal   = {Marketing : ZFP},
  volume    = {33},
  number    = {2},
  pages     = {159 -- 170},
  year      = {2011},
}