@article{BalderjahnHedergottPeyer2008,
  author    = {Ingo Balderjahn and Doreen Hedergott and Mathias Peyer},
  title     = {Choice-based Conjointanalyse},
  journal   = {Conjointanalyse : Methoden, Anwendungen, Praxisbeispiele},
  pages     = {129 -- 146},
  url       = {http://www.springerlink.com/content/p07141pq37n7n51v/fulltext.pdf},
  year      = {2008},
}