@article{BalderjahnPeyerPaulssen2013, author = {Ingo Balderjahn and Mathias Peyer and Marcel Paulssen}, title = {Consciousness for fair consumption - conceptualization, scale development and empirical validation}, journal = {International journal of consumer studies}, volume = {37}, number = {5}, pages = {546 -- 555}, doi = {10.1111/ijcs.12030}, year = {2013}, }