TY - JOUR A1 - Breier, Matthias A1 - Kallmuenzer, Andreas A1 - Clauss, Thomas A1 - Gast, Johanna A1 - Kraus, Sascha A1 - Tiberius, Victor T1 - The role of business model innovation in the hospitality industry during the COVID-19 crisis T2 - International journal of hospitality management N2 - The hospitality industry worldwide is among the hardest-hit industries from the COVID-19 lockdowns. Initial theoretical and practical observations in the hospitality industry indicate that business model innovation (BMI) might be a solution to recover from and successfully cope with the COVID-19 crisis. Interestingly, some firms in the hospitality industry already started to successfully adapt their business models. This study explores the why and how of these successful recovery attempts through BMI by conducting a multiple case study of six hospitality firms in Austria. We rely on interview data from managers together with one of their main stammgasts for each case, which we triangulate with secondary data for the analysis. Findings show that BMI is applied during and after the crisis to create new revenue streams and secure a higher level of liquidity, with an important role of stammgasts. KW - business model innovation KW - hospitality KW - tourism KW - COVID-19 KW - crisis KW - stammgasts Y1 - 2020 UR - https://publishup.uni-potsdam.de/frontdoor/index/index/docId/60965 SN - 0278-4319 VL - 92 PB - Elsevier CY - Amsterdam ER -